Your SlideShare is downloading. ×
Exaget MTF presentation 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Exaget MTF presentation 2012

11,800
views

Published on

Presentation of Exaget at the MoneyTalks® Forum on the 11th of October, 2012.

Presentation of Exaget at the MoneyTalks® Forum on the 11th of October, 2012.

Published in: Entertainment & Humor

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
11,800
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. . .your listeners your ads connected
  • 2. BringsTargeted Advertising to the World of Audio Broadcasting
  • 3. PROBLEM Listeners want less but more meaningful ads Broadcasters wantmore revenue from ads Advertisers want measurable ROI on their spend
  • 4. SOLUTION User tailored audio ads insertion By exaget Service PlatformADVERTISERSPROVIDE ADS u tune me exaget SERVICE INSERTS TAILORED ADS INTO EACH STREAM AUDIO BROADCAST THE RIGHT AD ISSTREAMS ITS PROGRAMS DELIVERED TO THE RIGHT LISTENER
  • 5. THE BENEFITS Improved Listener Satisfaction Increased Value of Ad Spot. New Advertisers (local players)Timely Audience reach and impact measurement New Broadcasters (Podcasters, niche radios)
  • 6. THE OPPORTUNITY 33 Billion $ spend in audio advertisementIn UK in 2012 * £15 ** x listener £100 AVARAGE AD REVENUE 6-8x x listener more revenue POTENTIAL AD REVENUE INCREASE BY TARGETING18% ***ADULTS LISTENING ONLYRADIO ON MOBILE with 7000 NEEDED 700K € ACTIVE LISTENERS TO REACH 2013 TARGET REVENUE20-25% * Magnaglobal 2011Adveritsing forecast YOY GROWTH ** Radio Advertising Bureau (UK) *** RAJAR Q2 2012 Figures
  • 7. THE TEAM •  20+ years of experience in Mobile •  15+ years in Mobile development industry and project management. •  10+ years of B2B Sales •  R&D Manager for Nokia Store •  5+ years in taking NOKIA services through successful launch. to market •  Project Management at Digia, •  5+ years in marketing Nokia & Comptel SHANKAR SAMI MEEMBAT KIVISAARI CEO CTO •  14 years in Software Development and User Experience within NOKIA •  Experienced IT Director / CTO •  Proven track record in UX •  Successful background in large scale Strategy, Interaction Design design, architecture and development in and User Research companies such as DHL aviation. •  Both mobile and desktop •  Experienced Entrepreneur ANTONIO applications design. LIAM GUADAGNO CARTONLEAD DESIGNER LEAD ARCHITECT •  Senior IT and telecoms professional having long experience from software product business. •  10 years in software R&D and product management at NOKIA •  Consultant in Information security HANNUPANKAKOSKILEAD PROJECT MGR
  • 8. TEAM ADVISORSValto Loikannen, Entrepreneur and AdvisorA serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki Ajith Menon, Producer, Arab Radio Network 10+ years in the Music/Radio industry. Worked in innovative satellite radio network. Currently responsible for Indian programing in UAE’s leading Radio networkSebastian Mathewkutty, Co-Founder & CEO at Timbre Media13 years of experience in Radio business development and management. Timbre Mediais Indias first multi-platform and multi-genre radio company
  • 9. THE COMPETITION FIRST RADIO TARGET SPOTIFY SALES SMAATO SPOT LIMELIGHT NETWORKSPANDORA Web Ad Tech / Radio Sales Broadcasters serving Platform Agencies platforms Providers ABSOLUTE CARAT MADVERTISE ADSWIZZ RADIO COMMISSION JUNCTION
  • 10. THE TIMELINESDevelopment of Client Pilot Launch UK Market Global Market and Backend Friendly user trials New Broadcasters ….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……

×