Exaget MTF presentation 2012

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Presentation of Exaget at the MoneyTalks® Forum on the 11th of October, 2012.

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Exaget MTF presentation 2012

  1. 1. . .your listeners your ads connected
  2. 2. BringsTargeted Advertising to the World of Audio Broadcasting
  3. 3. PROBLEM Listeners want less but more meaningful ads Broadcasters wantmore revenue from ads Advertisers want measurable ROI on their spend
  4. 4. SOLUTION User tailored audio ads insertion By exaget Service PlatformADVERTISERSPROVIDE ADS u tune me exaget SERVICE INSERTS TAILORED ADS INTO EACH STREAM AUDIO BROADCAST THE RIGHT AD ISSTREAMS ITS PROGRAMS DELIVERED TO THE RIGHT LISTENER
  5. 5. THE BENEFITS Improved Listener Satisfaction Increased Value of Ad Spot. New Advertisers (local players)Timely Audience reach and impact measurement New Broadcasters (Podcasters, niche radios)
  6. 6. THE OPPORTUNITY 33 Billion $ spend in audio advertisementIn UK in 2012 * £15 ** x listener £100 AVARAGE AD REVENUE 6-8x x listener more revenue POTENTIAL AD REVENUE INCREASE BY TARGETING18% ***ADULTS LISTENING ONLYRADIO ON MOBILE with 7000 NEEDED 700K € ACTIVE LISTENERS TO REACH 2013 TARGET REVENUE20-25% * Magnaglobal 2011Adveritsing forecast YOY GROWTH ** Radio Advertising Bureau (UK) *** RAJAR Q2 2012 Figures
  7. 7. THE TEAM •  20+ years of experience in Mobile •  15+ years in Mobile development industry and project management. •  10+ years of B2B Sales •  R&D Manager for Nokia Store •  5+ years in taking NOKIA services through successful launch. to market •  Project Management at Digia, •  5+ years in marketing Nokia & Comptel SHANKAR SAMI MEEMBAT KIVISAARI CEO CTO •  14 years in Software Development and User Experience within NOKIA •  Experienced IT Director / CTO •  Proven track record in UX •  Successful background in large scale Strategy, Interaction Design design, architecture and development in and User Research companies such as DHL aviation. •  Both mobile and desktop •  Experienced Entrepreneur ANTONIO applications design. LIAM GUADAGNO CARTONLEAD DESIGNER LEAD ARCHITECT •  Senior IT and telecoms professional having long experience from software product business. •  10 years in software R&D and product management at NOKIA •  Consultant in Information security HANNUPANKAKOSKILEAD PROJECT MGR
  8. 8. TEAM ADVISORSValto Loikannen, Entrepreneur and AdvisorA serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki Ajith Menon, Producer, Arab Radio Network 10+ years in the Music/Radio industry. Worked in innovative satellite radio network. Currently responsible for Indian programing in UAE’s leading Radio networkSebastian Mathewkutty, Co-Founder & CEO at Timbre Media13 years of experience in Radio business development and management. Timbre Mediais Indias first multi-platform and multi-genre radio company
  9. 9. THE COMPETITION FIRST RADIO TARGET SPOTIFY SALES SMAATO SPOT LIMELIGHT NETWORKSPANDORA Web Ad Tech / Radio Sales Broadcasters serving Platform Agencies platforms Providers ABSOLUTE CARAT MADVERTISE ADSWIZZ RADIO COMMISSION JUNCTION
  10. 10. THE TIMELINESDevelopment of Client Pilot Launch UK Market Global Market and Backend Friendly user trials New Broadcasters ….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……

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