Lasse Leppäkorpi<br />Just Sleep and Login<br />It Changes Your Life<br />Accurate measurement of sleep quality and stress...
Sleep - The Ultimate Problem<br />Over 30% of consumers suffer from sleeping problems.<br />Majority of people use product...
Lasse Leppäkorpi<br />Just Sleep in Your Bed & Login to Beddit<br />A unique sensor is in the bed – Data is automatically ...
Lasse Leppäkorpi<br />Beddit.com<br />Coaching <br />Problems Solving<br />Trends & Reports<br />Wellbeing Diary<br />Slee...
The Opportunity<br />Premium bed mfrs. struggle for the prices and margins seeking for differentiation and after-sales.  <...
Beddit Business<br />Revenue 2010 over 100k€ (product launched in September)<br />2011: Beddit volume 1 200 units, revenue...
Lasse Leppäkorpi<br />Beddit is Unique<br />Just sleep. No sensors or                                                     ...
Lasse Leppäkorpi<br />Beddit Key Team<br />LasseLeppäkorpi, CEO, M.Sc.<br />Research Scientist in Helsinki Univ. of Tech; ...
Lasse Leppäkorpi<br />The Board and Advisors<br />Advisors<br />MarkkuPartinen<br />Chief Physician, Vitalmed Sleep Resear...
Financing<br />Lasse Leppäkorpi<br />Support and investments totaling 1,3M€ / to date. <br />200k€ with current shareholde...
LasseLeppäkorpi, CEOTel. +358-50-582-6074lasse.leppakorpi@beddit.com<br />Beddit.com / FinsorLtd.                         ...
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Beddit Presentation

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Beddit Presentation @ MoneyTalks Tampere February 10, 2011

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Beddit Presentation

  1. 1. Lasse Leppäkorpi<br />Just Sleep and Login<br />It Changes Your Life<br />Accurate measurement of sleep quality and stress. Life-style coaching and motivating feedback for solving sleep problems, and improving well-being and health.<br />
  2. 2. Sleep - The Ultimate Problem<br />Over 30% of consumers suffer from sleeping problems.<br />Majority of people use products for tracking their exercise, nutrition or health.<br />Beddit.com adds the previously missing important factors: Sleep and stress.<br />Lasse Leppäkorpi<br />
  3. 3. Lasse Leppäkorpi<br />Just Sleep in Your Bed & Login to Beddit<br />A unique sensor is in the bed – Data is automatically sent to Beddit<br />Micro-Movements Incl. Heart& Breathing<br />Web<br />WLAN<br />Scalable Cloud Service Analysis Data Bank<br />Temperature, Noise, Light<br />
  4. 4. Lasse Leppäkorpi<br />Beddit.com<br />Coaching <br />Problems Solving<br />Trends & Reports<br />Wellbeing Diary<br />Sleep:<br />Time & Efficiency<br />Deep & REM Sleep<br />Snoring, Apnea Restlessness<br />Heart Rate<br />Stress Level<br />Temp., Noise, Light<br />
  5. 5. The Opportunity<br />Premium bed mfrs. struggle for the prices and margins seeking for differentiation and after-sales. <br />Over 3 million high priced premium beds are sold annually in Europe and North America – People are willing to invest in sleep.<br />With selected bed mfr. channels 200,000 beds are intelligent by the Beddit offering 26M€ revenue in 2015. <br />Lasse Leppäkorpi<br />
  6. 6. Beddit Business<br />Revenue 2010 over 100k€ (product launched in September)<br />2011: Beddit volume 1 200 units, revenue 500k€<br />2012: Volume 10 000 units, revenue over 3M€<br />The leading Finnish premium bed mfr. Unikulma sells Beddit intelligent beds with significant investments in marketing. Beddit has been introduced in TV and papers. <br />Sales starting in Sweden early 2011. Piloting and some sales already also in Germany.<br />European large markets UK and/or Germany opened yet in 2011. <br />Lasse Leppäkorpi<br />
  7. 7. Lasse Leppäkorpi<br />Beddit is Unique<br />Just sleep. No sensors or wires attached to you. No device or software installations. Login to Beddit.com anywhere.<br />Patents, publications and clinical studies. Analysis with the leading sleep specialists.<br />Competitors are complicatedor inaccurate without guidance, but still successful.<br />
  8. 8. Lasse Leppäkorpi<br />Beddit Key Team<br />LasseLeppäkorpi, CEO, M.Sc.<br />Research Scientist in Helsinki Univ. of Tech; <br />Research Officer in Datex-Ohmeda (GE Healthcare), Marketing Department, Sydney, Australia.<br />MikkoWaris, CTO, Web Service Director, M.Sc<br />Extensive experience in user interaction and software design.<br />JoonasPaalasmaa, Chief Scientist, M.Sc., Ph.D. Student<br />R&D team leader in Nokia<br />Several patents and publications. <br />Machine learning, algorithm development, and IPR.<br />Kim Dikert, Mobile & Server SW, B.Sc., M.Sc. Student<br />Cofounder and entrepreneur in RovioMobile that created Angry Birds.<br />
  9. 9. Lasse Leppäkorpi<br />The Board and Advisors<br />Advisors<br />MarkkuPartinen<br />Chief Physician, Vitalmed Sleep Research Centre, President 2005 – 2007, World Association of Sleep Medicine, <br />(over 600 Intl. publications)<br />Michael “Monty” Widenius<br />Founder and original developer of MySQL<br />HannuToivonen<br />Professor of Computer Science<br />University of Helsinki<br />Samuel Kaski<br />Professor of Bioinformatics, Helsinki University of Technology<br />Board of Directors<br />HannuMartolaCEO of Detection Technologies Prev. CEO of VTI<br />MattiKleimola<br />Former CTO of WärtsiläProfessor in Helsinki University of Tech. <br />Ralf Wahlsten<br />CEO Sirius Consulting. Partner in Open Ocean Capital<br />
  10. 10. Financing<br />Lasse Leppäkorpi<br />Support and investments totaling 1,3M€ / to date. <br />200k€ with current shareholders closed in December 2010. <br />R&D for high-volume, low-cost production of Beddit equipment on-going with Tekes 160k€ financing granted.<br />YIC Tekes support 250k€ applied.<br />Now seeking 200k€ – 300k€ <br />100k€ - 150k€ angel investments. Aloitusrahasto Vera co-investment resolution exists<br />Total financing ~1M€ for 2011<br />Financing is used for Nordic sales resources (account managers) and European channel opening. <br />
  11. 11. LasseLeppäkorpi, CEOTel. +358-50-582-6074lasse.leppakorpi@beddit.com<br />Beddit.com / FinsorLtd. Tekniikantie 21 FI-02150 Espoo Finland www.beddit.com<br />Lasse Leppäkorpi<br />Contact<br />Beddit 2015<br />10,000 Beddit intelligent beds purchased every month<br />Near 200,000 customers using Beddit.com regularly<br />Revenue from Europe and North America over 26 million euro leaving near 6 million euro or 25% profit before tax<br />Heading for mainstream bedding and medical markets<br />

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