Markus Tallgren Adfore Technologies Ltd.Hyperlocal and realtime information at your hand, – it’s the best mobile marketing channel ever. Download our App Tässä.fi after this presentation: AppStore AndroidMarket Ovi Store ...and also check out: beta.tassa.fi 12.1.2012
Problem We Solve • Users want relevant information and advertisements based on their needs and location (context) Adfore Technologies Ltd 12.1.2012
Typical Use Case John is driving to Tampere after this Money Talks event. • Check weather conditions reserve more time, call wife • Check for traffic jams traffic jammed, go to grocery store in Espoo, find one • Find services along the route, check opening hours and offers Grocery stores Service stations Fast food Try to do the same with Google or iPhone app(s)! Adfore Technologies Ltd 12.1.2012
Our Solution - On the Road services, traffic information and road conditions along the route –with one single search. Adfore Technologies Ltd 12.1.2012
Customise your own neighbourhood Your needs, your places – we keep you up to date. Espoo Adfore Technologies Ltd 12.1.2012
Competitive Advantage • Context related searches (pat. pending) • Real time information and advertising • High user acceptance for marketing • Automated B2B processes – cost efficiency and excellent data quality Adfore Technologies Ltd 12.1.2012
Markets • Market validation in Finland with brand name Tässä.fi • Market opportunity: ” The mobile advertising market is growing with 43% growth rate. Adfore Technologies Ltd 12.1.2012
The Leading Context Aware Solution Vision • Adfore is the leading solution provider for local context aware ubiquitous marketing channel Mission • We help companies to reach existing and potential customers with new innovative context aware solution • Our mission is to help the everyday life of people by providing personal easy-to-use online services based on the needs of users Adfore Technologies Ltd 12.1.2012
Context is King in Mobile Business ” Context will be a defining principle of mobile business for the next decade, especially advertising and marketing. – www.gartner.com Adfore Technologies Ltd 12.1.2012
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