Adfore money talks_2012

Markus Tallgren Adfore Technologies Ltd.Hyperlocal and realtime information at your hand, – it’s the best mobile marketing channel ever. Download our App Tässä.fi after this presentation: AppStore AndroidMarket Ovi Store ...and also check out: beta.tassa.fi 12.1.2012

Problem We Solve • Users want relevant information and advertisements based on their needs and location (context) Adfore Technologies Ltd 12.1.2012

Typical Use Case John is driving to Tampere after this Money Talks event. • Check weather conditions  reserve more time, call wife • Check for traffic jams  traffic jammed, go to grocery store in Espoo, find one • Find services along the route, check opening hours and offers  Grocery stores  Service stations  Fast food Try to do the same with Google or iPhone app(s)! Adfore Technologies Ltd 12.1.2012

Our Solution - On the Road services, traffic information and road conditions along the route –with one single search. Adfore Technologies Ltd 12.1.2012

Customise your own neighbourhood Your needs, your places – we keep you up to date. Espoo Adfore Technologies Ltd 12.1.2012

Competitive Advantage • Context related searches (pat. pending) • Real time information and advertising • High user acceptance for marketing • Automated B2B processes – cost efficiency and excellent data quality Adfore Technologies Ltd 12.1.2012

Markets • Market validation in Finland with brand name Tässä.fi • Market opportunity: ” The mobile advertising market is growing with 43% growth rate. Adfore Technologies Ltd 12.1.2012

The Leading Context Aware Solution Vision • Adfore is the leading solution provider for local context aware ubiquitous marketing channel Mission • We help companies to reach existing and potential customers with new innovative context aware solution • Our mission is to help the everyday life of people by providing personal easy-to-use online services based on the needs of users Adfore Technologies Ltd 12.1.2012

Context is King in Mobile Business ” Context will be a defining principle of mobile business for the next decade, especially advertising and marketing. – www.gartner.com Adfore Technologies Ltd 12.1.2012

Adfore money talks_2012

by Technopolis Online on Jan 13, 2012

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Adfore money talks_2012 — Presentation Transcript