tinnoff mt pitching-shared


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  • Brain: De Ridder et al. PNAS | May 17, 2011 | vol. 108 | no. 20
  • A clear description on A challenge existing in the market A customer problem noticed Description on the solution Solution overview focused on functionality Clear customer value proposal
  • THI: 61 34
  • tinnoff mt pitching-shared

    1. 1. merge leading edge technologies to excel in web-enabled, consumer-centric treatment of tinnitus to help millions of people [email_address] +358 40 718 3819
    2. 2. Help Millions of Victims of Tinnitus Proven & protected technology envelope Global, unmet market opportunity Solid & experienced management team Promising business case Tinnitus i.e. “ringing of ears ” is a p hantom experience in auditory cortex caused by no external source.
    3. 3. Where Does Tinnitus Come from?
    4. 4. Market Opportunity <ul><li>95% experiences tinnitus in an absolute silence </li></ul><ul><li>15% has long-lasting and/or repetative tinnitus symptons </li></ul><ul><li>5% - 10% visits doctor at some point of time due to issues & inconvinience caused by tinnitus </li></ul><ul><li>1% - 3% has severe, non-stopping tinnitus leading to chronical stress & even invalidization </li></ul>95% 15% 8 % 3% total population in developed countries
    5. 5. Lead in Adaptive Treatment <ul><li>TINNOFF aims at to lead in adaptive (tailor made) treatment of tinnitus by customization of audio & electric vagus nerve stimulation </li></ul><ul><ul><li>Successful therapy must reduce the stress reaction </li></ul></ul><ul><ul><li>Combine clinical, neurobiological, electrical, acoustical & musical knowledge as an individually tailored, web-based therapy regimen </li></ul></ul><ul><li>Enable people suffering from tinnitus to relieve & remove the anxiety & disorder on their own & with the help of doctor </li></ul>Sound & Pulse Device Clients for PC & Smartphones Social Media Cloud-based Intelligence
    6. 6. Summary of the Business Model “ Mild” segment: 4% of the population <ul><ul><li>“ Severe” segment: </li></ul></ul><ul><ul><li>1% of the population </li></ul></ul><ul><ul><li>Relieve </li></ul></ul><ul><ul><li>tinnitus </li></ul></ul>Remove tinnitus <ul><ul><li>Target Segment </li></ul></ul><ul><ul><li>Customer Promise </li></ul></ul><ul><ul><li>Revenue Model </li></ul></ul>“ Main” segment: 3% of the population Subscription of service Purchase of novel device including service subscription Professional guidance
    7. 7. Customized Acustic Theraphy Decreased Clearly Tinnitus Handicap Index (N=16)
    8. 8. Capitalize from the Broad Business Experience of the Founders <ul><li>Medical </li></ul><ul><li>Jukka Ylikoski, chairman & CMO, ear clinic owner & emiritus professor from HUS </li></ul><ul><li>Jarmo Lehtimäki: director of patient handling & clinical validation, wide experience in dealing with ear-related problems & tinnitus </li></ul><ul><li>Matti Ylikoski, medical & stress therapy expert, previously as professor & director in the Institute of Occupational Health </li></ul><ul><li>Technological </li></ul><ul><li>Mikael Bergholm, head of acoustics, web & software development, independent software consultant & professional music studio owner </li></ul><ul><li>Kari Malkavaara: head of technology & electrical engineering, one of the co-founders of Produal </li></ul><ul><li>Antti Koivula, CEO, ex strategy & leadership consultant with more than a decade in the product management & making of Nokia </li></ul>
    9. 9. Grow Fast
    10. 10. Summary <ul><li>Key Messages </li></ul><ul><li>Great market opportunity; the-state-of-the-art product & solid team </li></ul><ul><li>Promising business case </li></ul><ul><li>Our promise </li></ul><ul><li>First product & sales ramped up in 6 months </li></ul><ul><li>2M€ in net sales in 2012 </li></ul><ul><li>Next steps </li></ul><ul><li>Meet our team to review the technology & consumer feedback </li></ul><ul><li>Close the deal in October </li></ul><ul><li>Our drivers </li></ul><ul><li>We believe that we can help millions of people suffering of tinnitus </li></ul><ul><li>We are gearing up to capture this opportunity! </li></ul>