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This presentation sums up all the sessions that were held at the 2011 Web 2.0 Expo in New York.

This presentation sums up all the sessions that were held at the 2011 Web 2.0 Expo in New York.

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  • 1. Eight Lessons for Developing Tablet Apps (for Non-Developers) This session will cover the ins and outs of tablet application development from a non-developer’s perspective, based on the experience of launching a suite of applications across a range of tablets. PDF Presentation
  • 2. Flickr PuSH: Real-time Updates on the Cheap for Fun and Profit Learn how Flickr recently added PubSub features to its API. We'll take a look at what we built, why, and how.
  • 3. The BlackBerry Web Application platform is going to blow your mind! The BlackBerry Web application platform has gone through some amazing enhancements in the past year: WebWorks SDK, WebKit, Flash, new development tools, HTML5, Web inspector, etc. Come to this session to learn how to easily transform your amazing HTML5 and Flash content into exciting BlackBerry Smartphone and PlayBook applications.
  • 4. CSS3: Ripe & Ready to Respond CSS3 isn't the future, it's the present, and is ripe for the pickin' and is ready to respond to display your sites in multiple devices right now. We'll take a look at CSS3 properties from colors, web fonts, and visual effects, to transitions, animations and media queries. Read more .
  • 5. CORE: Your Marketing Mission For The Next Digital Decade The next digital decade will be of a scope too big for most firms’ siloed, understaffed, interactive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer into a multichannel campaign. Rather, the future is for interactive marketers to master four directives: Customize, Optimize, Respond, and Empower.
  • 6. With mobile payments just the tip of the digital wallet iceberg, there are many new products and services on the horizon that will improve the consumer payment experience. This session will examine what is happening in this space today, and explore what Visa is doing to reinvent how consumers pay and get paid. It's More Than Just Payments
  • 7. The Last Big Undisrupted Market: The Opportunity for Civic Startups So much of the culture of the web stands in stark contrast to our notions of what it’s like to work with the government, but a lot is quietly changing, and there’s increasingly an opportunity for web 2.0 teams to make a real impact on the $166B government technology market. There's money to be made, but glory as well, as this largest of our public institutions is in desperate need of disruption.
  • 8. NPR Everywhere: Even better APIs and Content Strategies Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover how NPR improved the code inside its API to be more efficient, while meeting new and evolving product needs.
  • 9. Transform & Modernize your Mission Critical Applications to Rich and Engaging Web 2.0 Social & Mobile Experiences. Join us and learn how IBM can Modernize your existing applications, and leverage your existing skills set to achieve the latest WEB 2.O Social and Mobile User Experiences. Learn how you can exploit your diamond in the rough to grow your business, improve customer satisfaction, and lower operation costs by improve self-service and employee.
  • 10. Buttons are a Hack: The New Rules of Designing for Touch Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design.
  • 11. Play to Win: How RadioShack and Foursquare Partner on Location Marketing The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what works and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping.
  • 12. The future of ecommerce: frictionless, social and everywhere. The continual evolution in connected technology and prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it is delivered—the “internet of things”. As consumers demand more than just a shopping cart, enterprises must provide an experience that is frictionless, social and everywhere. PDF presentation
  • 13. How Biz Dev *Really* Works Conversation with Karin Klein, Bloomberg
  • 14. Social Media as a Recruiting Strategy If someone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Monster.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effective recruiting strategy.
  • 15. HTML(5) Now HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”? Presentation
  • 16. Secure Cloud Hosting: Real Requirements to Protect Your Data FireHost's Senior Security Engineer will discuss the need for acute awareness to secure data in the Cloud, and how the advancement of the environment has also accelerated the way this technology can be breached. The session will also include case studies on attacks and what you need to be asking yourself and your provider.
  • 17. Deceptive UX: How To Trick People and What To Do About It Just as good user experiences can delight us and make our lives easier, the same tactics can be used to deceive and manipulate us. This talk will cover some of the most common user experience "anti-patterns," exploring the ways to avoid these techniques, and building a case for greater awareness of the ramifications of our UX decisions.
  • 18. How to (Mostly) Control Your Reputation Online In a world where perception rules, how can you use online communication to keep your company’s reputation safe? In this session with former presidential campaign spokeswoman Dorie Clark, you’ll learn how to prevent – or repair - communication crises.
  • 19. Why you have less than a second to deliver exceptional performance This talk is about the hard rules of delivering exceptional performance. Your users won’t wait more than 2 seconds for a web application to load. They expect interactions to be instantaneous. If you subtract network time and client side processing this less from less than a second to a couple of hundred milliseconds. Learn what this means for your business applications.
  • 20. Cause Marketing: What's Working and What Isn't Bring your own experiences and questions to this conversation w/Oliver Hurst-Hiller, the CTO & EVP of Product for DonorsChoose.org
  • 21. Creation, Curation, and the Ethics of Content Strategy From Degas to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of design? We’ll put a lens on the new publishing landscape and hear from traditional curators to address the ethical impact of content strategy - and see errors of teams that don't.
  • 22. Scaling High-availability Infrastructure in the Cloud at Twilio This talk describes how we've divided "in-flight" and "post-flight" data into separate datastores implemented using a range of technologies. We'll review the lessons we've learned building and maintaining a system that supports an API used by more than 35,000 developers.
  • 23. Design Essentials for Executives – Behind the ‘Magic’ While many of us have an intuitive feel for what works and what doesn’t, understanding the techniques required to validate your hunches with regard to design is a skill that will define the next generation of executives. Attendees will walk away with an understanding for the design process and the basis for design decisions.
  • 24. Mobile First In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.
  • 25. What's Your Social Media Architecture? Social media has enormous potential to reshape business but right now corporate use of social media is a mess. With the barriers to creating a social media presence approaching one-click simplicity organizations are developing a vast, disconnected constellation of social media sites. Organizations need a social media architecture.
  • 26. The Lean Startup Learn how to apply Lean Startup / Customer Development beyond 2 guys in a garage. Andres Glusman, Meetup’s VP of Strategy and Community, will share how Meetup executes customer development at scale. He'll discuss quantitative and qualitative methods Meetup uses for customer discovery and validation (including Meetup’s in-house usability lab which will have conducted 600+ sessions each year).
  • 27. Data Jujitsu - Turning Data Into Product It’s well know that the ability to leverage data has reached a new level of critical importance in organizations to improve decision making. Now, with commodity technologies, it is possible to cheaply create data products that can have a massive impact on the business. In this talk I’ll walk though the product philosophy I’ve found works best to rapidly test and deploy data products.
  • 28. Insight into SMBs: Cloud Adoption Trends & Drivers Priorities of SMB CIO’s.
  • 29. How to create a location-based app in 6 weeks Learn from a well-established company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and what they learned from their users regarding privacy.
  • 30. Social Media Mythbusters Social media marketing gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and how to create and capture value from social business. Slide deck
  • 31. From Intent to Expression: The Meaning of Payments in the Web 2.0 World Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it.
  • 32. New York’s Entrepreneurs: Making the City Work for You Seth Pinsky, President of New York City Economic Development Corporation - the City’s major engine for economic growth - will describe the rapid changes taking place in New York City’s startup scene and how the City is creating an ecosystem of entrepreneurship, transforming the City's economy in an increasingly competitive world.
  • 33. Building a network of open data sensors in Japan Safecast started as a few emails between friends trying to find reliable information on radiation levels in Japan and turned into a full fledged network of sensors proving open data from around the country. This was not a clear path and this talk will explain how the problem became the solution and the stopgaps became the mission.
  • 34. Code as Craft: Building a Strong Engineering Culture What makes a great engineering culture and what practical steps can a leader take to build a great one? In this talk, you'll hear about the tragedies and triumphs of the cultural journey at Etsy, and what we learned along the way.
  • 35. Sharing 2.0: Creation, curation, and the video-sharing ecosystem Online video is about uploading video and building audiences and businesses, right? Maybe last year. The latest wave of innovation in online video is reinventing sharing and enabling curation to create fresh and compelling entertainment experiences... something television pros might even call “programming,” and not the kind that involves lines of code.
  • 36. Web Performance Optimization - The Secret Sauce for Successful Web Sites A million years ago, the secret sauce for successful websites was SEO. Nowadays everyone is doing SEO. The secret sauce today is WPO (Web Performance Optimization).
  • 37. Road Map for the Digital City: How @nycgov is Realizing its Digital Potential Rachel Sterne is Chief Digital Officer for the City of New York, where she focuses on improving the way that City government engages New Yorkers through technology. Her first task in the role was the development of a “Road Map for the Digital City,” a comprehensive plan to realize New York City’s digital potential through enhanced Access, Open Government, Engagement, and Industry. Video
  • 38. What Does It Mean to Be a Media Company Today? Alexa von Tobel is the founder and CEO of LearnVest.com, one of the leading independent personal finance websites for women. Alexa came up with the idea for LearnVest in 2006, during her senior year at Harvard when she realized she, and most of her peers, had never had any formal education about how to effectively manage their finances. Video
  • 39. David, Meet Goliath: Infusing Major Players with Startup Culture Keeping the culture of a startup alive can be challenging once it’s incorporated into a large company. Maintaining the speed, agility, integrity and risk-taking of an independent venture is crucial, while also recognizing that a newer product/company can come to life with the resources that a large company can offer. Video
  • 40. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries is the creator of the Lean Startup methodology and the author of the book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses along with the popular entrepreneurship blog Startup Lessons Learned Video
  • 41. How Consumers Will Pay in the Future With mobile payments just the tip of the digital wallet iceberg, there are new entrants emerging nearly every day. This session will examine the truths and myths of this infant category, and determine what it will take to change consumer behavior for this new technology to take hold. Video
  • 42. Innovation in Open Networks and the Media Lab We know from the VC and startup scene that small companies thrive and can disrupt large incumbents with their agility and speed, but what is the role of academic institutions like the MIT Media Lab and is that an academic equivalent to the Silicon Valley startup Video
  • 43. Using Data to Live in a Chaotic World It's a chaotic world. With the increasing speed of business takes place and in an ever changing marker, how do you keep a competitive edge? Through data and advanced analytics. I'll walk though some example of how some of the best organizations are using data to do exactly this. Video
  • 44. When it comes to online video, what works is counter to all conventional wisdom and everything you've heard about mainstream media. Blip.tv co-founder Dina Kaplan will explain how and why some online series producers are earning more than a million dollars a year, and what the rest of us can learn from them. The Secret Path to Success in Online Video
  • 45. The Impact of Ads on Performance and Improving Perceived Performance Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience. PDF presentation
  • 46. Search Analytics for Your Site In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs.
  • 47. You’ve Successfully Attracted a Twitter Following; Now What? You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Powerpoint presentation
  • 48. How to Speak Geek How can you launch a digital product, or maintain the digital relevancy of an existing one, if you don’t parlez vouz developer? Three co-founders of technology companies, two technical, one not, will discuss how to hire the right development team and overcome communication barriers to build/maintain mind-boggling digital web and mobile applications.
  • 49. Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awesome In this presentation, Christoph and Ryan will go through a series of case studies and examples that focus on the goals of the project and a look into the craft that went into it's completion, highlighting on the technology decisions and compromises that were made in order to ship a quality product.
  • 50. You can level the playing field in the 2012 elections by harnessing mobile, social and cloud Join our discussion to learn how you can make a material difference in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with free resources such as: OData based service implementation for mobile apps; tap polling/election data; and TownHall.
  • 51. Interface Technologies That Have Not Yet Left the Lab In this talk, I will cover several examples of interface technology research that have not seen the light of day, but perhaps one day should. Powerpoint Presentation
  • 52. Building a Social Library As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services.
  • 53. Go Inside the Minds of Over 1,700 CMOs What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact? Video
  • 54. Blowing It Up There’s a different kind of Matrix out there, and it’s the way business operates in the old world order. But it doesn’t have to be that way. Join Cindy Gallop for a conversation on rethinking, reinventing and redesigning your business for the future. Please come prepared to share your own experiences, challenges and questions.
  • 55. Amundsen's Dogs, Information Halos and APIs In the past year, the conversation has shifted from “Do we need an API?” to “What is our API strategy?”. In this session, we’ll learn how to leverage API strategy “building blocks” into success in the mobile, multichannel, application-driven Web. We will look at platform kings and failures to determine common patterns in API success - from market segment to channel model, metrics to manpower. Presentation
  • 56. Mozilla Beyond The Browser Mozilla has a mission to fight for the user. In a world of mobile devices, tablets, cloud services, and "apps", this means moving beyond the browser with new initiatives.
  • 57. Discussing Design: The Art of Critique The ability to think critically about a design and discuss how and why it achieves or falls short at succeeding in it's goals is a critical component in any collaborative environment. It's easy to get lost in emotion and deliver feedback that falls short of being useful to improving a design. In this talk we'll look at the critique, it's value, and how to incorporate it into a design practice. PDF presentation
  • 58. The SEO vs. SMO Debate…Bring it On! Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO.
  • 59. Developers Meet Windows Phone – Delighting Your Users Just Got Easier In this session we will show you how to take advantage of the proven Windows Phone platform and design principles that allow developers of all skill levels to create engaging and intuitive apps.
  • 60. The Psychology of Music and How It Can Be Used To Enhance and Create New Links With Consumers A conversation with Yale Fox. Yale is a Nightclub Psychologist / Sociologist and branding expert. My business focuses on the sonic components used in a marketing campaign. In activating both senses, you reach a wider audience, establish a stronger brand link and enhance loyalty. All of these contribute to a higher return on investment.
  • 61. Analytics: What You Need to Know Before You Start So, you want to start a social media monitoring program. That's great--but what do you need to know before you get started? In this session, we'll help you get off on the right foot with effective planning.
  • 62. Cloud Computing: Bubble or Revolution Rackspace's Robert Scoble will lead a panel discussion of journalists and industry experts about how the cloud is a revolutionary shift in the technology landscape. The panel will focus on the long term developments of the cloud, how it’s a natural evolution from virtualization and how it truly represents the evolution of technology.
  • 63. What happens when you stop listening to your customers? The Hotmail team will tell you what happens – and what we’ve done to get back on track. Think Hotmail is spammy, that it has miniscule storage space, or that it’s old and outdated? Join the discussion to hear what we've learned by listening to our customers and see some of our recent product innovations.
  • 64. On Demand User Research It used to take days to set up a single day of product usability research. We'll cover a fast overview of the tools and methods that are worthwhile, the five basic categories all UX research tools fall into, and the right way to use these tools.
  • 65. Cracking The Facebook Feed Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed". Presentation posted on facebook
  • 66. The Coming Wave: Exploring Women, Innovation, and Social Technology A conversation with Jessica Faye Carter Jessica Faye Carter is president of Heta Corporation, a consulting firm. In this role, she advises organizations on issues related to cultural and gender diversity, and on engaging these demographics with social technology.
  • 67. The Email Gold Rush - Seeking Opportunity in Recent Changes to the Inbox Email is the largest use of our time and most comprehensive database of our activities, but before recent changes to platforms like Microsoft Exchange and Google Gmail, we've had serious barriers to improving the email experience or leveraging its data. Jared Goralnick, Founder of AwayFind and Inbox Love, outlines this opportunity for customer acquisition, user engagement, and the future of email.
  • 68. Building your Mobile App Ecosystem Are you searching for the most effortless, economical way to add mobile to your mix? Learn why building mobile apps using open standards, like HTML5, and open source can produce better apps at a lower cost than native development.
  • 69. Investing in Design The question entrepreneurs and investors have to answer is not “can this be built and by who?” but, “should this be built and for who?” The language of innovation is design and if you are not fluent, you are just a tourist. In this talk, a former entrepreneur, now seed investor will argue for a shift in mindset from engineering to design and offer some strategies to help you get there. Slide deck
  • 70. Finding the Keys to the Kingdom: Successful User Acquisition An intimate discussion of how new companies can tackle the most critical question of every consumer-facing app: How do we acquire users? The conversation will include a case study of what's worked and what hasn't for HowAboutWe.com, including marketing, paid acquisition, press coverage, social media & more.
  • 71. An expert's guide to making a website slow! Anti-design patterns Slow websites are bad for business and bad for users. Learn how to prevent them by learning the patterns for making a website slow
  • 72. Business Development at a Startup Starting a company often involves a few critical "first deals" that determine whether the company will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficult travel industry, from the perspective of the co-founder who got the initial deals that allowed Hipmunk to take off. PDF Presentation
  • 73. Going It Alone - Taking Your Shot Without Cofounders or Teamwork Talk with Ted Roden For background: I quit my job at NYT, while I had two kids and a wife to support. I “took my shot” without cofounders, funding, or any other employees. My talk is about why that’s a good thing to do.
  • 74. UX Designers: the Ghosts in the Room As user-experience designers, our responsibility lies in guiding users down a suggested path. Our presence lingers long after the site is in production; it lives on in the design we’ve created. How do we assure intention in our designs? And how can we measure our success or failure? We’ll look at several live sites and watch for evidence of the designers who created them. BIN presentation
  • 75. Throwing Out the Comfy Old Couch: Avoiding Pitfalls of a Product Redesign Redesigning a product that is used by a loyal, rabid audience has a lot of pitfalls. I made and learned from many mistakes during various product redesigns and would like to pass the knowledge forward so others planning to launch new product versions won’t make the same mistakes.
  • 76. The Five Laws of Engagement In an industry where stickiness defines success, what are the fundamental principles that create an engaging application? Product Manager @ foursquare, Siobhan Quinn discusses these Laws of Engagement, including anecdotes from across the net where following these laws led to tremendous success. Video
  • 77. Go Inside the Minds of Over 1,700 CMOs Cindy Finnecy is Vice President, Industry Marketing, IBM North America. She leads the development of management of integrated industry marketing plans with a focus on driving IBM market leadership in North America. She joined IBM in 1983 as a college intern and as a permanent employee in 1984. From 1984 through 1990, Cindy held both line and staff positions in field sales with a focus on the Legal Industry vertical. Video
  • 78. Sex, Lies, and Data Mining R. Luke DuBois is a composer, artist, and performer who explores the temporal, verbal, and visual structures of cultural and personal ephemera. He holds a doctorate in music composition from Columbia University, and has lectured and taught worldwide on interactive sound and video performance. Video
  • 79. How the Internet is Changing the Fashion Industry Elena Silenok, MS is a Founder & CEO of Clothia, a fashion technology platform. Clothia is a pre-launch Internet startup that is productizing motion detection and augmented reality technology developed in St. Petersburg, Russia Video
  • 80. Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics In recent years, we have witnessed an overwhelming interest in new interface technologies, from touch, motion sensing, gesture input and improvements in speech. Correspondingly, we’ve seen claims about the death of the traditional keyboard and mouse input, ushering a “new era” in computer interfaces. In this short talk, I hope to convince you why that is might be a foolish perspective to take and why our future is not one type of computing, but rather a constellation of increasingly diverse increasingly specialized computing devices. Video
  • 81. Blow It Up & Start Again: Redesigning Your Business for the New World Order There's a different kind of Matrix out there, and it's the way business operates in the old world order. But it doesn't have to be that way. Cindy Gallop has some provocative suggestions on how to rethink, reinvent and redesign your business for the future, for a 'world without rules and controls, without borders and boundaries. A world where anything is possible.' Video
  • 82. What Computers Can Learn From Popsicle Sticks Nora Abousteit is a “rare leader who can pull together technology, publishing, and fashion, and inspire people” (Fast Company). With a love for interaction and innovative technology, Nora reinvented an old sewing magazine into the DIY fashion community BurdaStyle.com, now an icon in the sewing community. Video
  • 83. Re-thinking IT: Supporting the Business Without Getting In the Way The growth of new technologies in the workplace and widely accessible open source software have ushered in huge potential for IT to transform its image and offer new kinds of value. Ben Fried discusses what businesses can do to position themselves well for their technology future... which may closer at hand than they realize. Video
  • 84. Star Wars Uncut: Crowdsourcing the Force Casey Pugh is an Emmy-winning technologist immersed in the online video industry. He was one of the original Vimeo developers and then moved onto Boxee. In 2009 he created StarWarsUncut.com, a crowdsourced remake of “Star Wars: A New Hope,” which became the first site for a broadband-only production to win an Emmy. Video
  • 85. Crowdsourcing the Brooklyn Museum Shelley is the Chief of Technology at the Brooklyn Museum where she works to further the Museum’s community-oriented mission through projects including free public wireless access, web-enabled comment books, initiatives for mobile devices and putting the Brooklyn Museum collection online.
  • 86. The Myth of Common Sense: Why Everything That Seems Obvious Isn't Duncan Watts is a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. Prior to joining Yahoo!, he was a full professor of Sociology at Columbia University, where he taught from 2000-2007. He has also served on the external faculty of the Santa Fe Institute and Nuffield College, Oxford. Video
  • 87. How Are Brands Using Facebook Right Now? Keynote by Michael Lazerow, chairman and CEO of Buddy Media, Inc. Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up. Video
  • 88. A New Dimension for Google Maps Brian McClendon will discuss engineering efforts within the Geo product division to use WebGL, a new programming language which allows web applications to generate interactive 3D graphics with any compatible web browser while using hardware GPU acceleration. Video
  • 89. Baratunde on #HowToBeBlack: From Hashtag To Hardcover Baratunde shares the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Specific examples include "live-writing" several chapters by sharing his screen publicly during the writing process and using Facebook to beta test certain chapters. Video
  • 90. From Zero to 30M Mobile App Installs--with Meaningful Revenue Learn how to quickly grow your mobile base and increase your revenue Share our success: What we found when growing from 0- 30 million installs, across the 4 major platforms, in just over 1 year Leverage the data: Product dev and marketing advice on tailoring apps for each platform based on usage data Bring in the revenue: Key tactics to get the most return from your mobile channel
  • 91. Mobile is Different: Lessons Learned Bringing CouchDB to iOS and Android Apache CouchDB's replication and sync capabilities make it ideal as a datastore on mobile devices, but porting CouchDB on mobile came with its own set of unique challenges. Learn some of the unexpected changes you will make to your software you move your project onto mobile devices.
  • 92. WebGL: A Conversation With Evan Parker and Bill Baxter Evan is a software engineer on Google Maps. Bill Baxter is a Software Engineer at Google, working on Google’s MapsGL in the Seattle office.
  • 93. Viral Videos: Hacking YouTube Learn the secrets of viral videos, and how you can "hack" YouTube to get millions of views for your product demos. In this session, Prerna Gupta, CEO of app development studio Khush, will discuss the science behind viral video production, and how she used these techniques to garner 100 million views for her demo videos of LaDiDa, which is now a Top 10 Music iPhone App.
  • 94. The Pluses and Minuses of Google+ Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site. In this session, we'll look at the features that distinguish Google+, particularly for businesses. We'll also discuss reasons to be cautious in adopting it.
  • 95. Challenges and successes in predicting web form user inputs The idea starts with implementing capturing of user interactions with the system, thereby recording all their interactions such as entering data into a web form. Further, this data can be pivoted to build views and subsequently other tables that aid in building predictions for any form element considering all past inputs in that session. Powerpoint Presentation
  • 96. Unstuffing Taxonomy: Structuring Data for Great User Experiences This talk will go over what taxonomy is, what it can solve and what it can't, things to consider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management.
  • 97. Using Branded Content to Put Social into Social Advertising 68% of companies plan to shift marketing funds from traditional forms to branded content in the coming year. And 35% of branded content spending in 2010 was electronic. How can your brand engage in this trend and harness social media to spread your stories, videos, and images in a viral fashion?
  • 98. Law and Data With data, ownership, privacy and accountability continues to dominate our digital lives, with a host of incidents brought to national attention by the mainstream media highlighting the risk of data design without the users in mind. PDF Presentation
  • 99. HTML5 Showcase for Web Developers: The Wow and the How We'll share the strengths and extents of HTML5, showing magnificent demos of bleeding-edge features. Digging into high-fidelity graphics, performance, and system integration, we’ll break each demo down on the big screen to show how it was constructed. Then we’ll show you how to use HTML5 to its full potential in your own projects.
  • 100. Accessibility Testing in the Post View Source World How do you test and document applications when you can no longer view source to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams. PDF Presentation
  • 101. Twitter Marketing According To The Onion - How We Won The #Oscars, The #SuperBowl And Turned #HorseMasturbation Into A Trending Topic In Service Of Our TV Shows The Onion’s digital masterminds provide a behind-the-scenes look at their near-scientific live Twitter event coverage from the Super Bowl to the Oscars; dominating trending topics, gaining thousands of followers, and watching web traffic numbers soar. It was all tied to the simultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome" on Comedy Central. And it was awesome.
  • 102. Non-Traditional Hiring: Mining Your Customer Community as a Rich Hiring Pool From managers to front-line customer service reps, great people are core to user satisfaction and corporate growth. Just as important as its service or product offering are the people that help move the organization forward on a daily basis. Most employees move on from jobs because of their manager. This session will highlight the variety of methods businesses can use to find brand evangelists, and define strategies that can help uncover their relevant expertise and skills, and convert them into high-performing employees.
  • 103. Metrics-driven Engineering at Etsy Sixty-five engineers at Etsy deploy code more than 30 times a day with continuous deployment. Learn about the tools we've put in place to monitor our infrastructure and application health throughout the day, and how this is a shared effort between our engineering and operations team effort. Slide deck
  • 104. Collaging: Getting Answers to the Questions You Don’t Know to Ask When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? There is a better way to conduct an in-depth interview and it doesn’t involve using a clipboard.
  • 105. Successful Online Communities--Brought to You by the Muppets What makes for a successful ecosystem of tools and users? How can businesses and communities alike plan for a shifting landscape with lightspeed breakthroughs and changes? In this session, we'll look at five big, inspiring ideas for community online--brought to you, surprisingly, by the Muppets.
  • 106. Does standard conformance matter? HTML5, CSS3 & JavaScript are all supported by modern browsers. But the same modern browsers are hampered when it comes to improving performance by the fact that most of the code behind the web is written in a non-standard fashion. Should standard conformance be one of the checks when creating sites or should the development community ignore it and let the browser makers deal with it?
  • 107. Brazil Is Hot You know that Brazil is a growing market. You also know that, in a few years, we will host the World Cup and then the Olympics. But what's happening on the web in Brazil? Come to this explanatory session and understand how we use web, what we love about it and the many interesting opportunities here now.
  • 108. Cloud 101: Basics of using and controlling cloud-based applications This talk will present the basics of the Amazon cloud, concentrating on the differences between cloud-based management and conventional server management. Topics include cloud storage, cloud instances and provisioning, cloud pricing, database instances, and cloud security. Powerpoint presentation
  • 109. The Thunder Down Under (Below the Fold 2.0) As publishers seek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happen ‘down there.’ Powerpoint presentation
  • 110. Prepare for the 2012 Social Media Landscape In this session, we'll look at what's in flux in social media and business, and we'll cover what's next. Drawing on extensive research and case studies, we'll explore the platforms, information and staffing you to prepare your organization for success in 2012.