18. Care and feeding of your animals Show them proof of the change—repeatedly Feed them—especially their egos Break their alliance Get them thinking about something helpful Discover what motivates them
21. To make change happen, rely on your own strengths Prefers to collaborate with others External Prefers working on your own Internal Easier to stick to commitments Systematic Easier to try out new ideas Spontaneous
28. Identify Opportunities Drive more search traffic to your Web site Keep updated on product launches Lower direct marketing costs Build closer customer relationships, particularly with younger buyers Create efficiencies on sales calls Remotely demo products for customers
29. Selecting social technologies Drive more search traffic to your Web site Keep updated on product launches Lower direct marketing costs Build closer customer relationships, particularly with younger buyers Create efficiencies on field sales calls Remotely demo products for customers