Branding the Stewardship of Big Data
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Branding the Stewardship of Big Data



Presentation given for "Archiving the Web: How to Support Research of Future Heritage?" at the NWO-CATCH Meeting, hosted by WebART, April 19, 2013. National Library of the Netherlands, The Hague.

Presentation given for "Archiving the Web: How to Support Research of Future Heritage?" at the NWO-CATCH Meeting, hosted by WebART, April 19, 2013. National Library of the Netherlands, The Hague.



Total Views
Views on SlideShare
Embed Views



1 Embed 3 3



Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Branding the Stewardship of Big Data Presentation Transcript

  • 1. Archiving the Web: How to Support Research of Future Heritage?NWO-CATCH Meeting, hosted by WebARTApril 19, 2013William G. LeFurgyLibrary of Congress@blefurgy
  • 2. LAMs…GLAMs!
  • 3. We Are in The Big Data Business
  • 4. Focus from Items Aggregatesto
  • 5. Born Digital Cultural Heritage Data Challenge
  • 6. Infrastructure Improvement: Perpetually Iterative
  • 7. White House RFI Input Instructive• Request for Information on Public Access to FederallyFunded Scientific Research Data, Nov. 2011• Interested organizations comment on how best to ensurelong-term stewardship and public access• Input provided to inform development of agency policiesand standards for managing big data
  • 8. Summary of Responses• 118 individual responses– 50% from academic research departments, professionalorganizations– 35% from libraries, repositories and allied organizations– 10% from publishers and commercial organizations– 5% other• Excellent (unstructured!) data set to analyze currentthinking on big data stewardship
  • 9. Top-Level Policy Recommendations• Remarkable degree of congruence amongcomments– Broadly allocate resources for data stewardship– Extend national digital stewardship infrastructure– Institute and enforce a data preservation mandate– Encourage policies to support secondary use• But… conflicted about IP, copyright, privacy
  • 10. • Funders to include money in awards for datastewardship• Need cost models, other guidance for estimatingdata life cycle costs• Allocate expanded resources to support nationaldata repositoriesNeed: Path to Greater Resources
  • 11. • Leverage current institutional efforts to definebest practices, tools, services• Extend community of practice for datastewardship through collaborative actionacross disciplines• Develop a skilled workforce with datastewardship expertiseNeed: National Digital StewardshipInfrastructure
  • 12. • Broadly apply a citation mechanism for data sets(e.g., DataCite, DOIs)• Criteria for evaluating grant applications tied tosecondary use of data• Give equal credit for publishing articles and datasets• Develop robust metrics to track data publication anduseSupport: Secondary Use, Respect for Data
  • 13. Update
  • 14. How We Feel About Our Work
  • 15. How Some Perceive Our Work
  • 16. “‘Capturing the nation’s digital memory’ –that’s the phrase they are using about theventure. Your first response might be: …”“If you go down to the British Librarytoday, you’re sure of a big surprise.”
  • 17. ‘‘The internet archivesitself, doesn’t it?It’s called Google.’
  • 18. People Love Libraries (In Principle)
  • 19. How is Our Brand Different?Unique!Trustworthy!Helpful!Informed!Innovative!
  • 20. Promoting Web Archiving at Library of Congress• Post on our blog, The Signal• Tweets via @ndiipp• Media mentions : Mashable, The Economist,New York Times• Active involvement in IIPC; supporting theme forthis year’s meeting, Scholarly Access to WebArchives: Progress, Requirements, andChallenges
  • 21. Library of Congress Digital PreservationYouTube Channel
  • 22. Cultivating Brand Awareness“A city’s conserved historic core can also differentiate thatcity from competing locations—branding it nationally andinternationally—thus helping the city attract investmentand talented people.”
  • 23. Related Approaches Are Good, Too
  • 24. Researcher EngagementA new model for Research IT services, University of Melbourne
  • 25. Entwined: Branding and SupportingCultural Heritage Data Research
  • 26. Credits-1Slide 2: 1970s Glam Rock, 3: Forging a Digital Roadmap: The Preservation, Curation and Stewardship Nexus, 6: Estimate of Internet users worldwide, 7: International Internet Preservation Consortium, 8: Company Information System, 9: Pearson Think Tank Publications,; Enter the Matrix, 10: Library Challenges in a 2.0 world, 11: Elliot computer, 12: Request for Information: Public Access to Digital Data Resulting From Federally Funded ScientificResearch,; White House, DC, 13: Your Comments on Access to Federally Funded Scientific Research Results, 18: Cite: White House Memo, Increasing Access to the Results of Federally Funded Scientific Research, 19: Graphic: brand, 20: Graphic: opportunities, 21: Graphic: Pop!Tech 2007,; Graphic: Pop!Tech 2007, 22: Graphic: ?,; Graphic: bored,
  • 27. Slide 23: Cite: 24: Cite: 25: Cite: 26: Cite and graphic: 29: Cite and graphic: Americas Young Archivists: The K-12 Web Archiving Program;; Tim OReilly - Keynote for 2011 NDIIPP/NDSA Partners Meeting, 30: Cite and graphic: European Public Sector Information Platform, Topic Report No. 2012 /04,Open Data in Cultural Heritage Institutions,; Framework for the development of a brand strategy for The European Library, Europeana and EuropeanaLibraries,; What isDPLA?,; Investing in Historical Assets forSustainable Development, 31: Cite and graphics: Measuring the Impact of Digital Resources: The Balanced Value Impact Model;WebART,; IIPC, Web Archiving Use Cases,; Altmetrics,; Common Crawl, 32: Cite and graphics, A new model for Research IT services, 33: Graphic: Tendril #2,