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Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
Justin Segall (Simple Energy) - Conférence TechnoArk 2013
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Justin Segall (Simple Energy) - Conférence TechnoArk 2013

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  • We live in an age where we use lots and lots of energy.
  • And that energy has to come from somewhere
  • 95% of all the energy used in New York City comes from Coal
  • And using all this coal has some disastrous consequences
  • The problem, is that these ways are incredibly expensive [insert average cost/kWh of solar][insert % of energy that comes from solar]
  • Transcript

    • 1. Confidential and Proprietary Prepared for TechnoArk ConferenceChanging how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 2. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Agenda• The (un)Engaged Customer• The Motivational Challenge• How Simple Energy Engages and Motivates Customers• A Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 3. Confidential and Proprietary Prepared for TechnoArk Conference3 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 4. Confidential and Proprietary Prepared for TechnoArk Conference4 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 5. Confidential and Proprietary Prepared for TechnoArk Conference5 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 6. Confidential and Proprietary Prepared for TechnoArk Conference6 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 7. Confidential and Proprietary Prepared for TechnoArk Conference7 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 8. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 9. Confidential and Proprietary Prepared for TechnoArk Conference9 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 10. Confidential and Proprietary Prepared for TechnoArk Conference “Energy efficiency isn’t just the low hangingfruit; it’s the fruit laying on the ground” Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 11. Confidential and Proprietary Confidential and ProprietaryWe’ve piled up a lot of sticks Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 12. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceBut We Forgot Something Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 13. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Average number of minutes spent by Americans per year 14,198 Energy has become “back of mind” for nearly all customers(minutes/year) 4,599 1,920 1,584 14 6 Watching the #1 Interacting w/ Facebook Religious Activity Playing Sports Twitter Movie in Theaters Utility Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 14. Confidential and ProprietaryUTILITIES Prepared for TechnoArk Conference “CityVille Is AMAZING!” CUSTOMERS Breaking through barriers of consumer indifference takes engaging customers in the ways theySimple Energy | be engaged.info@SimpleEnergy.com want to SimpleEnergy.com |
    • 15. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceHow are People Spending their Time Online? 1 - Social 2 - Games 3 - E-Mail 4 - Portals 15 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 16. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSocial Gaming Demographics Users by Age Group <18 1% 18-21 60+ 5% 16% 22-29 14% 50-59 23% 30-39 21% Average Social Gamer: 40-49 43 year old woman 20%Contrary to common misconception, social gamers span age groups and demographics, with the average social gamerbeing a 43 year old woman. Social gamers map well to the target demographic for most EE programs. Source: PopCap Study, 2010 16 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 17. Confidential and Proprietary Prepared for TechnoArk ConferenceWould changehow they use $$energy Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 18. Confidential and Proprietary Prepared for TechnoArk Conference Results <5% of customers engagedSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 19. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now.Achieve measurable Increase program Stimulate dynamic Improve customerand verifiable energy participation pricing participation & satisfaction efficiency results load shifting Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 20. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference“Game Mechanics” are Behavior MotivatorsSupersized Incentives Social Pressure FREE!!! Social Comparison Accomplishments “Free Lunch” 20 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 21. Confidential and Proprietary Prepared for TechnoArk Conference The Platform For Customer Engagement Customer Social Game Program Engagement Mechanics ParticipationWeb Portal Mobile Social Messaging Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 22. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSample Programs – SDG&E and Pepco 22 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 23. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 24. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 25. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Targeted Energy Services / Products • HAN Devices • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 26. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Time of Use and Peak Time Pricing/Events • “On Peak” Movement • Communities & Motivation Energy Product Sales • Energy Saving Vehicle • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 27. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Analytics • Social Modeling & Segmentation • Energy Analytics & Performance • Real-Time Peak Time Results • Demographics & Deep Data • Big Data Analysis Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 28. Confidential and Proprietary Prepared for TechnoArk Conference28 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 29. Confidential and Proprietary Prepared for TechnoArk Conference29 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 30. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 31. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceMobile Engagement Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 32. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 33. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now.Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 34. Confidential and Proprietary Prepared for TechnoArk Conference 5% reduction100 COAL-FIREDPOWER PLANTS Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    • 35. Confidential and Proprietary Prepared for TechnoArk ConferenceChanging how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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