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Henri Barthel (GS1)



Beyond the Label

Beyond the Label
IoT considerations
-- Conférence TechnoArk 27 janvier 2012, Sierre (CH).



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    Henri Barthel (GS1) Henri Barthel (GS1) Presentation Transcript

    • Beyond the LabelIoT considerationsHenri Barthel, GS1Sierre, 27 January 2012
    • GS1: Global reach, local presence GS1 is a not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve the efficiency & visibility of the supply and demand chains globally and across sectors 111 Member Organisations 1,5 million member companies Countries with a GS1 Member Organisation Countries served directly by GS1 Global Office© 2012 GS1
    • The most widely used bar code in the world 4 512345 678906 > •5 billion “bips” every day • Introduced in 1974; still growing in 2012© 2012 GS1
    • GS1: A global system of standards© 2012 GS1
    • Beyond the LabelProviding DigitalInformation ConsumersCan Trust
    • Digital Consumer Information in the context of the Future Value Chain 2020 Future Value Chain Multiple GS1 initiatives Building Strategies around mobile and for the New Decade digital information© 2012 GS1
    • 12 main Future Value Chain trends are characterizing the next decade Increased Aging Increasing Spread Increased Impact of Increased Impact of Increase in Consumer Increase in Consumer Increased Importance of Increased Importance Urbanization Population of Wealth Consumer Technology Consumer Technology Service Demands Service Demands HealthHealth and of and Wellbeing Adoption Adoption Wellbeing Shoppers continue to become more empowered using technology This drives significant changes in consumers’ behavior and buying behavior and new levels of service demands Shoppers want more healthy products and a healthier lifestyle Growing Consumer Shifting of Scarcity of Natural Increase in Regulatory Rapid Adoption of Supply Impact of Next- Concern about Economic Power Resources Pressure Chain Technology Generation Information Sustainability Capabilities Technologies© 2012 GS1
    • Four Common Strategic Objectives have jointly been defined Make our business more sustainable From niche to norm Optimize a shared supply chain Collaborate differently, compete differently Engage with technology-enabled consumers The consumer in the driver’s seat Serve the health and wellbeing of consumers Focus on quality of life© 2012 GS1
    • The Digital Problem  Brands and Retailers:  Third-party “apps”: high quality digital Digital information often information missing or incorrect.© 2012 GS1
    • Current Digital Information is Bad ! 10© 2012 GS1
    • Everybody loses with Bad Digital Information • Consumers need information they can trust • Brand Owners risk loss of Brand Equity and Sales • Application Providers face lost usage “Providing accurate information about our products is a critical part of building trust with our consumers” Werner Geissler, Vice Chairman, Global Operations, Procter & Gamble 11© 2012 GS1
    • Consumers want Nutrition and Ingredient Information© 2012 GS1
    • Consumers increasingly demand mobile functionalities Source: ‘Mobile Commerce Report 2011: Mobile in Retail’, GS1 Sweden, ECR Sweden, Ericsson© 2012 GS1
    • Moving towards Good Digital Information for Consumers Focus on Authoritative Consumer Information Core/master product data, including product descriptions, ingredients and nutritional information, as provided by the brand owners or other authorized sources Achieve consensus on a Improve B2C Data Quality business-driven Solution • Data integrity • Global • Data authenticity • Scalable • Data accuracy • Real-time • Data completeness • Multi-sourced© 2012 GS1
    • GS1 – Trusted source of data© 2012 GS1
    • Trusted Source of Data Project Objective: to enable access to Trusted Source of Data (TSD) Leverage existing standards based on brand data used by the Global Data Synchronization Network (GDSN) Phase I was simple and valuable to test the system and focused on nutritional attributes 16© 2012 GS1
    • Phase 1 – Basic Information (5) Product Name Brand Owner Name Product Description Product URL (Brand owner website) Product Image URL (Brand owner website)© 2012 GS1
    • Phase 1 – Nutritional Information (19) Calories/Energy Vitamins Total Vitamin A Fat Vitamin C Fat Calcium Total Iron Saturated Proteins Trans Polyunsaturated Cholesterol Monounsaturated Sodium Carbohydrates Serving size Total Servings per container Dietary Fibre Sugars© 2012 GS1
    • Pilot Summary Countries: 8 Aggregators: 5 IAPs: 5 (on iPhone and Android) Participating Brands: 29 Products: 807 19© 2012 GS1
    • Brand participation Country Participants Australia Kraft, Nestle Canada Kraft, Smucker Colombia Exito, Taeq, Noel, Team Foods France Bonduelle, Carrefour, Casino, Groupe BEL, Lactalis, Lesieur, Marie Morin Germany Emmi, Rausch Spain EROSKI, Caps, Agua Mineral San Benedetto, Danone, Kellogg’s, Heineken, Cadbury, Coca-Cola US PepsiCo, Coca-Cola UK Nestle, R&R Ice Cream, Premier Foods, Tesco, Unilever 20© 2012 GS1
    • 1 Send GTIN to aggregator 2 Send EPC URI to ONS (if data not held) 3 Retrieve relevant aggregator URL 4 Send & Receive relevant attributes Datapool 1 5 Receive attributes from aggregator Datapool 2 (if it holds the data for that GTIN) GDSN 2 2 ONS 3 3 GS1 Standards Add’l Brand Data Data Add’l Brand Data Aggregator 1 Aggregator 2 Data 4 3rd Certified Certified 3rd Party Content Party Content 5 1 1 5 Internet Non-Brand Non-Brand Data e-tailer Application Data Provider© 2012 GS1
    • 2012 milestones • Pilot • Pilot report (Feb 2012) • Phase 1 • Standards development for relevant data model and messaging standards (starting now) • Beta of new architecture (Jun 2012) • Phase 2 • Collaborative work with Consumer Goods Forum (Jun 2012) 22© 2012 GS1
    • More information • Beyond the Label report is available at www.gs1.org/b2c • Pilot report will be available mid-February at www.gs1.org/b2c • If you need more information contact Joe Horwood at joe.horwood@gs1.org 23© 2012 GS1
    • The Internet of ThingsSome considerations
    • The Internet of Things • The expression was first created at the Massachusetts Institute of Technology (MIT) in 1999 • There was a research project called Electronic Product Code • The idea was to identify objects with tiny electronic radio chips and use the Internet to track them • The Internet of Things is all about connecting objects, people, machines, devices, ...© 2012 GS1
    • GRIFS Project • GRIFS = Global RFID Interoperability forum for Standards • European Union funded support action • Duration: January 2008 to December 2009 (2 years) • Members: GS1 (Coordinator), ETSI, CEN • Objectives: - Document RFID standards activities globally - Establish liaisons with on-going projects and Standard bodies - Establish a global forum for RFID Standards© 2012 GS1
    • www.iotstandards.org© 2012 GS1
    • Resource for information on IoT standards© 2012 GS1
    • Thank you for your attention! Henri Barthel Vice President GS1 System Integrity and Global Partnerships GS1 Global Office +32 2 788 7823 henri.barthel@gs1.org