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THE
SOCIAL
MOBILITY
Olivier Perrotey

31.01.2014
Waiting time
Available seats
Share of Information
The Collaborative Consumption model
“The shift in consumer values from ownership to access, using network
technologies to ...
Our market positioning :
real-time, social & economical

Tooxme
vs.
Carpooling

Need

Instant
vs.
Planned

Distance

Short...


Use Drivers‟ ability to
pick-up passengers on its way



Create an Marketplace and
a Tool so Offer  Demand



Offer ...


Drivers‟ ability to pick-up
passengers on its way

35 min per day spent in the car
1.6 occupation rate
24.9 km / day av...


Marketplace and a Tool
so Offer  Demand

Launch Date
17th of Jan. 2013

6-months Pilot Phase
Leman Lake area
(VD + GE)


Features and Incentives
 Trust & Safety
Trust & Safety
Trust in Networking Services is the key:
 „Profile Verificatio...


Features and Incentives
 Community
Social-Enablers

 Social Graph

 „Reputation Capital‟


Features and Incentives
 Incentives
Financial Incentives
Redistribution within the Community
 Welcome Bonus For Rider...
Our Value Propositions

Drivers
1. Get paid for every km
(with or without Passenger)
2. Reduce your carbon footprint
3. Tr...
A year ago…
The Launch
Teaser

Tooxkey contest
Campaign

Off-line
Campaign

On-line
Olivier Perrotey - CEO of Tooxme et Taha Benmrad - Co-Founder & Chairman of Tooxme - TechnoArk 2014
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Olivier Perrotey - CEO of Tooxme et Taha Benmrad - Co-Founder & Chairman of Tooxme - TechnoArk 2014

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Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conference

Published in: Technology, Sports
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Transcript of "Olivier Perrotey - CEO of Tooxme et Taha Benmrad - Co-Founder & Chairman of Tooxme - TechnoArk 2014"

  1. 1. THE SOCIAL MOBILITY Olivier Perrotey 31.01.2014
  2. 2. Waiting time Available seats Share of Information
  3. 3. The Collaborative Consumption model “The shift in consumer values from ownership to access, using network technologies to share and lend on a scale never before possible.”
  4. 4. Our market positioning : real-time, social & economical Tooxme vs. Carpooling Need Instant vs. Planned Distance Short vs. Long Frequency One-Shot vs. Recurring
  5. 5.  Use Drivers‟ ability to pick-up passengers on its way  Create an Marketplace and a Tool so Offer  Demand  Offer Features and Incentives to quickly reach Critical Mass +
  6. 6.  Drivers‟ ability to pick-up passengers on its way 35 min per day spent in the car 1.6 occupation rate 24.9 km / day average
  7. 7.  Marketplace and a Tool so Offer  Demand Launch Date 17th of Jan. 2013 6-months Pilot Phase Leman Lake area (VD + GE)
  8. 8.  Features and Incentives  Trust & Safety Trust & Safety Trust in Networking Services is the key:  „Profile Verification‟  Personal Interview and Car inspection  Strategic partnerships
  9. 9.  Features and Incentives  Community Social-Enablers  Social Graph  „Reputation Capital‟
  10. 10.  Features and Incentives  Incentives Financial Incentives Redistribution within the Community  Welcome Bonus For Riders  Money as you Drive  „Premium Driver‟ incentives
  11. 11. Our Value Propositions Drivers 1. Get paid for every km (with or without Passenger) 2. Reduce your carbon footprint 3. Travel with Passengers whose profile has been verified and rated by other users 4. Reduce traffic jams 5. Meet new people ! Passengers 1. Door-to-door service 2. Available in real-time and ondemand (no timetable) 3. At least 2 times cheaper than a Taxi 4. Travel with Drivers whose Driving licenses have been verified 5. Book a Taxi when no Drivers are available
  12. 12. A year ago… The Launch
  13. 13. Teaser Tooxkey contest
  14. 14. Campaign Off-line
  15. 15. Campaign On-line
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