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Startup Asia Jakarta 2013: State of e-commerce in Indonesia
 

Startup Asia Jakarta 2013: State of e-commerce in Indonesia

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  • Full Name Full Name Comment goes here.
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  • Based on Google's recent research on Indonesia online shoppers (2013):
    - Apparel is the most POPULAR products to buy online, followed by Mobile phones, Consumer electronics, Books, etc.
    - However, purchase PRICE for Consumer electronics is the highest, followed by Mobile phones and Apparel being the lowest.
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  • Is there any update data 2014 or 2013 ?

    8. Fashion and Females are the TOP Products & Buyers Respectively is based on 2012 data.
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  • Up 20% from 60M in 2012
  • Internet Users are growing at 20% Y-YInternet users users grew to 74 Million, up from 60 Million in 2012
  • Up 73% from 1.04B in 2012(graph) eCommerce sales growth in Indonesia: 2011 (104%), 2012 (85%), 2013 (71%), 2014 (45%), 2015 (37%), 2016 (26%), 2017 (22%)Online retail sales will grow at x% from 2012 to 2017By 2017, the eCommerce will account for xx% of Indonesia retail salesSocial commerce will grow by xx% per year, xx% shoppers willing to buy through social media
  • 2013 has 74 million MACs, will double to 141 million in 2020a potential, as more digital users are turning into mobile internetSpread across 25 locations across IndonesiaConnected through digital technologyUsers skip PC ownership stage directly to smartphones (mobile internet)EC growth is driven by rapid growth in middle class spending and entry of high profile eCommerce players in the last 12-18 monthsAffordable internet, mobile data even has weekly basis, Free Wi-Fi in most shops, cafés and restaurantsXl will provide Free data plan starting Dec 2013So how should multinational brands market to this rapidly growing Indonesian affluent consumer class? The most ubiquitous technology in the country has to be the mobile phone. There are already over 220 million active mobile phone subscriptions in the country, making the mobile penetration rate over 90%. Besides mobile phones, Indonesians are also quite active on social media sites. Over 47 million people in the country use Facebook, making it the website’s 4th largest user base. These users are also highly responsive to brand messaging. In a recent survey, 79% of Indonesian Facebook users said that they regularly check brands’ social networking pages for updates. Brands seeking to reach these consumers can do so effectively through engagement on their Facebook pages.- 61Million smartphone users (16.6% penetration)
  • (graph) Leading online retail categories are Fashion, Bags and Shoes
  • Educating users, awareness of alternative ways to get products from online stores / sellers (COD, Escrow, Meet offline, etc)Top 10 reasons. To summarize, online consumers don’t trust the site (afraid of fraud), its either poor service (high prices, product quality, inconvenience, don’t match offer, don’t match picture), the store don’t sell what they want (items not avail)
  • -ROPO effect > recent study from Google…TaoBao in China partner with independent logistics…Online payment (including credit card) use is extremely low across the regionLess than 5% shoppers pay online in IndonesiaOnly 19% of Indonesian customers received free delivery.
  • Government Regulation No.82Signed by President October 2012CertificationData centre > to protect from cyber crimeDomain .id > to protect from cyber crimePublic service? Foreign InvestmentStill a proposal by Secretary General of Ministry of TradeIf approved, online retail must be fully owned by Indonesian citizenship or Foreign must open a 2,000 square meters store/warehouse.BKPM has closed application from foreign investors
  • Currently accepting registration from SMEsSite: www.idea.or.id…
  • Why B2C not the right term to define some existing eCommerce playersOnline platform as mediatorTake commissions for providing the service / transactionTokobagus, Tokopedia, Kaskus, Bukakapak, EleveniaConsignment:Store products in warehouseUnsold products can be returned to suppliersLazada, BlibliYes, we have vertical, classified, auction, deals, etc…
  • They educate, facilitate technology transactions, introduce offline to online, …List of Top 9 online marketplacesCompetition is heating upYear 2011-2015 will still about getting people (offline retailers & SMEs) to start selling online
  • Tokopedia: Younger shopkeepersTokobagus & Berniaga: Matured individuals, Kaskus: Young, but less savvy shopkeepers, Qoo10: SMEs & HousewivesBukaLapak: CommunityIndonetwork: Business/manufacture/industry
  • Products that are not available in the malls. Unique alternative and cheap.e-commerce in Indonesia is an ecosystem of "Many people, making little moneyAlibaba, Taobao, Tmall has successfully activated small offline companies to online.
  • We’re here because we understand that 46.7% of online consumers research online before purchaseSo if you don't have online presence or a website, that means you are losing that 46.7% potential customersTo bring the best information on products, sellers and prices.Accommodate multichannel shoppers (jump around different sites because unsure which is the best)
  • We’re here because we understand that 46.7% of online consumers research online before purchaseSo if you don't have online presence or a website, that means you are losing that 46.7% potential customersTo bring the best information on products, sellers and prices.Accommodate multichannel shoppers (jump around different sites because unsure which is the best)
  • Shaping the industry3000+ online stores recorded on PriceAreaSeller’s reputation

Startup Asia Jakarta 2013: State of e-commerce in Indonesia Startup Asia Jakarta 2013: State of e-commerce in Indonesia Presentation Transcript