Beacons are a tech hot topic - everyone's talking about 'em, but not everyone knows what they really are - or how they really work (and how you can apply that knowledge to your brand or business).
At Techdept we spend a lot of time learning about new tech, and we've been playing with various beacon technologies for the last 6 months or so. We think there is a lot of potential for them - not just in retail, but in city centres, museums, galleries, festivals (see link below to one of our blog posts).
Our CTO Rick Grundy has been leading the R&D activity, and has created this short simple presentation to explain just what the heck these things are!
This was initially presented to the Media Lab team at NBC Universal in London, but we have subsequently been asked to present to other leading consumer brands.
Anyway, we hope you enjoy - just tweet us with any Q's @Techdept
To read some of our other thinking on Beacons: http://blog.techdept.co.uk/2014/01/beacon-technology-museums-gyms-events/