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Building a Scalable and Profitable
SaaS Business Model
13-Nov-2013

www.techcello.com
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Cloud Ready Development Framework For SaaS and Enterprise Software
Summary

Agenda

SaaS Business Model
Blind spots in SaaS
SaaS Life Cycle
Business Management

Challenges
Solutions

Customer Service

Challenges
Solutions

Product Engineering

Challenges
Solutions

About Cello
Benefits
Questions

Cloud Ready Development Framework For SaaS and Enterprise Software
Speaker Profiles

 14+ years of experience in architecting cloud and SaaS solutions
for both ISVs and Enterprises
 Chief architect in designing and constructing CelloSaaS
framework

Jothi Rengarajan
Chief Technical Architect

 Plays consultative role with customers in implementing SaaS
solutions

 An ardent cloud enthusiast and a prolific speaker at NASSCOM &
Cloud Connect Events
 15+ years of software development experience, he is instrumental
in defining CelloSaaS framework

Janaki Jayachandran

 Enables Enterprises and ISVs to define their cloud strategy

Director of Technology
Cloud Ready Development Framework For SaaS and Enterprise Software
SaaS Business Model
• Expect more customers
• Retaining customers is
more important than
getting new customers
• Expect churn, as
customers can now easily
switch vendors

• Trickling revenues over a
period of time
• Attractive and flexible
pricing model to meet
SMB budget
• Keep enriching features
to increase upsell

Scale

Revenue

• Responsible for both
Hardware and Software
• Security and Availability is
key
• Should scale to meet
increasing customer base

• Responsible to meet the
SLAs
• Should expect more
tickets as customer base
grows
• Recurring payment
collection

Infrastructure

Operations

Cloud Ready Development Framework For SaaS and Enterprise Software

Your
SaaS
Solution

How “Complete” is
Your SaaS Solution?
Blind Spots in SaaS

Hurray!!! I am on SaaS now!!!
Idea (or) Existing
Product

Technical
Feasibility/PoC

Architecture

Develop/Migrate

Testing

Deployment

Solution

ISVs typically overlook two other important areas
Blind Spot
Blind Spot

Selling

Servicing
Can you be profitable?

Cloud Ready Development Framework For SaaS and Enterprise Software
SaaS – Number Game

Budget Split-up
Administration
15%

Number
of
Avg. Revenue Customers
Monthly per Customer
*
Total Revenue

Cost of
Delivery
(CoD) (30%)

Customer Service (A) Cost of Delivery includes Hardware
cost, License cost, Tech Support and Account
Management

$

20,000 $

6,000

2

$

2,000

11

$

22,000 $

6,600

3

$

2,000

12.1

$

24,200 $

7,260

$

2,000

13.3

$

26,600 $

7,980

5

$

2,000

14.6

$

29,200 $

8,760

6

$

2,000

16.1

$

32,200 $

9,660

$

2,000

17.7

$

35,400 $

10,620

$

2,000

19.5

$

39,000 $

11,700

9

Customer
Service
30%

10

4

Sales &
Marketing
30%

2,000

8

Profit
10%

$

7

R&D
15%

1

$

2,000

21.5

$

43,000 $

12,900

10

$

2,000

23.7

$

47,400 $

14,220

11

$

2,000

26.1

$

52,200 $

15,660

12
$
2,000
28.7
*10% Month on Month Growth

$

57,400 $

17,220

Cloud Ready Development Framework For SaaS and Enterprise Software
SaaS Life Cycle

Cloud Ready Development Framework For SaaS and Enterprise Software
SaaS Life Cycle Management Solution - Needs

Management Team

Needs error free
, efficient and innovative
mechanism to
strategize, manage and
monetize subscriptions.

Customer
Service Team

Needs a quick and cost
effective way to roll-out
customers and process
their requests. Monitor
the product
performance and take
proactive measures.

Cloud Ready Development Framework For SaaS and Enterprise Software

Product Engineering
Team

Build high
speed, scalable and
secure system.
Cello – One Stop Solution

Cello has packaged these common requirements as a suite of
services, which can be easily integrated to your product.
Cloud Ready Development Framework For SaaS and Enterprise Software
Cello – Solution Areas

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management - Challenges
How can I shorten my sales cycle?
Can I provide a customer friendly subscription
model?
How can I increase my trial conversion rate?

How can I increase my upsell?

How can I reduce my churn?
How can I cost effectively manage and monetize
subscriptions?
How do I manage my Reseller?

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management - Solutions
Offer Self Subscriptions
and Trials

Track Customer
Behavior and Usage

Module wise access

Real-time tracking of
“pay as you go” usage

Innovative pay by use
model

Automated Invoice
Generation

Innovative pricing
model

Automate Payment
Collection

Analyze and act on
hot/cold trials

Self Service Portal

Live Revenue Tracking

Reseller Portal

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management - Solutions

SaaS
Solution

Tenant A

Tenant B

Tenant C

Reseller A

Tenant D

Module:
X
Y
Z

Module:
X
Y
Z

Module:
A
B
X

Module:
C
(usage
restriction)

Flat Cost: $100

Flat Cost: $25

Flat Cost: $125

Module:
A
B
C
X
Y
Z

Usage Cost:
$1 per
transaction

Trial for 30
Days

Payment:
Pre paid

Cloud Ready Development Framework For SaaS and Enterprise Software

Commission:
20%

Flat Cost: $125
Payment:
Post paid
Business Management - Solutions

Examples of Value Pricing Models
SaaS Product

Pricing Model

Trading System

Number of traders in the system.

Supply Chain
Management

x% of the total value of transactions.

Workforce Management Number of workers managed in the system.
System
DMS

Total volume of documents maintained.

Recruitment System

Number of candidates hired through the system

Health Care System

Number of patients managed through the system

CMS

Number of content shared with other users

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management – Cello Features
• Product Editions
• Multiple Price Plans
• Fixed/Usage Cost
• Trial and Evaluations
• Upgrade/Downgrade
• Activation/Deactivation

• Tenant Provisioning
• Self Registration
• Customer Analytics
• Customer portal
• Role based access control
• Support for Reseller Model

Subscription

Customer
Management

• Metering Usage
• Invoice Generation
• Proration
• Applying Tax/Discount
rates
• Generic Adjustments
• Invoice Dashboard

• Credit card Support
• Pay Pal Support
• Payment Automation
• Retry Policy
• Revenue Tracking

Invoice

Payments

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management – Cello Screen Shots

Customer Analytics

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management – Cello Screen Shots

Billing Dashboard

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management – Cello Screen Shots

Customer Portal

Cloud Ready Development Framework For SaaS and Enterprise Software
Business Management – Cello Screen Shots

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service - Challenges
According to Forum Corporation Research,
“Almost 70% of the identifiable reasons why customers left typical companies had
nothing to do with the product. The prevailing reason for switching was poor quality of
service.”
According to a study by the Rockefeller Foundation,

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service - Challenges

How quickly can I finish customer implementation?

How can I eliminate “shelfware”?
How can I provide my customer the ability to self
service their needs?
How can I proactively support my customers better
and increase customer satisfaction?
How can I proactively communicate with my
customer at different stages?
How can I reduce the involvement of engineering
team to service customer request?
How can I service more customers with less support
bandwidth?
Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service - Solutions
Automate customer implementation and enable self service

Aim for sign-in and immediate use of the system

Adopt configuration vs. customization. Embed
configurability in the respective areas within the product

Automate customer communication process

Track customer behavior

Track customer experience with the system

Track product performance
Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service - Solutions

Typical Implementation Flow

Provision Tenant

Set up Data
Isolation

Setup Users

Set Up ACL

Set up Recurring
Reports

Set up Business
Process Workflows

Set up Business
Process Screens

Set up Look and
Feel

Import Tenant Data

Set up Integration

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service - Solutions

Typical Task List Of Customer Service Team
Send XYZ Report To Customer A
Send XML Data Export to Customer B
Take Data Backup of Customer C

Send Security Audit Information for Customer C
Send Subscription Reminder Email to the customers
Get the report of Customers who are not actively using the system and talk to them

Check the current performance health of the system

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Features
• Auto Tenant Provisioning
• Tenant Settings
Management
• White Labeling
• Single Sign On

• Business process
Workflow customization
• Business Event Audit
Streams
• Event Driven Integration

Implementation

Configuration

• Product Analytics
• Customer Analytics
• Query Builder
• Chart Builder
• Report Builder

• Data Partition
Management
• Data back-up

Report

Data
Management

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Screen Shots

Business Process Workflow

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Screen Shots

Configurable Notifications

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Screen Shots

Product Analytics

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Screen Shots

Product Analytics

Cloud Ready Development Framework For SaaS and Enterprise Software
Customer Service – Cello Screen Shots

Tenant Management Dashboard

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering - Concerns
My Sales is doing great – oops! my product is not scaling

Machine cost is continuously going high

Hackers - why cant they leave me alone?

Two customers data in the same box!!!

God! One more system to integrate?
Are they kidding? They need 4 more fields and new
workflow???
My product road map is always blocked!

Hmm.. Customer insists on on-premise deployment!

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering - Solutions
Scale-out at all layers

Adopt web hooks

Adopt Data-Shards

Build configurable data
views

Adopt Multi tenancy

Build Configurable
Workflows

Adopt OWASP

Build Configurable
Reports

Automate ACL and Data
Isolation checks

Have a proper error
logging mechanism

Adopt SOA

Build your product
modular

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering – Scalable Solution
Load Balanced App Servers
User Load

Multi-Tenant Database

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering – Scalable Solution
Load Balanced App Servers
User Load

Multi-Tenant Database

Cloud Ready Development Framework For SaaS and Enterprise Software

Dedicated DB
Product Engineering – Scalable Solution
Load Balanced App Servers
User Load

Module A
Tenant 1 to x

Tenant x+1 to y

Tenant y+1 to z

Dedicated DB

Tenant 1 to x

Tenant x+1 to y

Tenant y+1 to z

Dedicated DB

Module B

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering – Cello Features

Your SaaS solution
E
n
g
i
n
e
e
r
i
n
g
S
t
a
c
k

Security
Modules

User
Management

Role/Privilege
Mgmt.

Single Sign-on

Dynamic Data
Scope

Auditing

Configurability
Modules

Custom Fields

Custom LoV

Settings
Template

Themes &
Logo

Pre & Post
Processors

Enterprise Engines
Business
Rules

Workflow

Integration Modules
Dynamic
Forms

Events

Ad-hoc Builders
Query

Chart

Notification

Templates

Productivity Utilities
Reports

Code
Templates

Master Data
Mgmt.

Application Multi-Tenancy & Tenant Data Isolation

Cloud Ready Development Framework For SaaS and Enterprise Software

Forms
Generation

E
n
g
i
n
e
e
r
i
n
g
S
t
a
c
k
Product Engineering – Cello Screen Shots

Granular Level of Access Control

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering – Cello Screen Shots

Data Partition Management

Cloud Ready Development Framework For SaaS and Enterprise Software
Product Engineering – Cello Screen Shots

Events and Web Hooks

Cloud Ready Development Framework For SaaS and Enterprise Software
About Cello – Plug & Play Integration

Cloud Ready Development Framework For SaaS and Enterprise Software
Cello Benefits

SaaS Life Cycle Management Solution
SaaS Solution

Scalable and Profitable SaaS Business
Cloud Ready Development Framework For SaaS and Enterprise Software
Cello - Awards & Accolades

Cloud Ready Development Framework For SaaS and Enterprise Software
Summary

SaaS – Critical to get more customers
Do not ignore “Selling” and “Servicing” related needs
Monetization tools required for more “selling”
Customer Service capabilities for efficient operations
Product engineering features for a scalable and secure product
SaaS Life Cycle Management Solution – way to go

Cloud Ready Development Framework For SaaS and Enterprise Software
Contact Us

Web : http://www.techcello.com
General Enquiry : info@techcello.com
Support Enquiry : support@techcello.com
Sales Queries: sales@techcello.com

Cloud Ready Development Framework For SaaS and Enterprise Software

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Building a Scalable and Profitable SaaS Business Model

  • 1. Building a Scalable and Profitable SaaS Business Model 13-Nov-2013 www.techcello.com
  • 2. Housekeeping Instructions  All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel.  We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session.  We will continue to collect more questions during the session as we receive and will try to answer them during today’s session.  In case if you do not receive answers to your question today, you will certainly receive answers via email shortly.  Thanks for your participation and enjoy the session! Cloud Ready Development Framework For SaaS and Enterprise Software
  • 3. Summary Agenda SaaS Business Model Blind spots in SaaS SaaS Life Cycle Business Management Challenges Solutions Customer Service Challenges Solutions Product Engineering Challenges Solutions About Cello Benefits Questions Cloud Ready Development Framework For SaaS and Enterprise Software
  • 4. Speaker Profiles  14+ years of experience in architecting cloud and SaaS solutions for both ISVs and Enterprises  Chief architect in designing and constructing CelloSaaS framework Jothi Rengarajan Chief Technical Architect  Plays consultative role with customers in implementing SaaS solutions  An ardent cloud enthusiast and a prolific speaker at NASSCOM & Cloud Connect Events  15+ years of software development experience, he is instrumental in defining CelloSaaS framework Janaki Jayachandran  Enables Enterprises and ISVs to define their cloud strategy Director of Technology Cloud Ready Development Framework For SaaS and Enterprise Software
  • 5. SaaS Business Model • Expect more customers • Retaining customers is more important than getting new customers • Expect churn, as customers can now easily switch vendors • Trickling revenues over a period of time • Attractive and flexible pricing model to meet SMB budget • Keep enriching features to increase upsell Scale Revenue • Responsible for both Hardware and Software • Security and Availability is key • Should scale to meet increasing customer base • Responsible to meet the SLAs • Should expect more tickets as customer base grows • Recurring payment collection Infrastructure Operations Cloud Ready Development Framework For SaaS and Enterprise Software Your SaaS Solution How “Complete” is Your SaaS Solution?
  • 6. Blind Spots in SaaS Hurray!!! I am on SaaS now!!! Idea (or) Existing Product Technical Feasibility/PoC Architecture Develop/Migrate Testing Deployment Solution ISVs typically overlook two other important areas Blind Spot Blind Spot Selling Servicing Can you be profitable? Cloud Ready Development Framework For SaaS and Enterprise Software
  • 7. SaaS – Number Game Budget Split-up Administration 15% Number of Avg. Revenue Customers Monthly per Customer * Total Revenue Cost of Delivery (CoD) (30%) Customer Service (A) Cost of Delivery includes Hardware cost, License cost, Tech Support and Account Management $ 20,000 $ 6,000 2 $ 2,000 11 $ 22,000 $ 6,600 3 $ 2,000 12.1 $ 24,200 $ 7,260 $ 2,000 13.3 $ 26,600 $ 7,980 5 $ 2,000 14.6 $ 29,200 $ 8,760 6 $ 2,000 16.1 $ 32,200 $ 9,660 $ 2,000 17.7 $ 35,400 $ 10,620 $ 2,000 19.5 $ 39,000 $ 11,700 9 Customer Service 30% 10 4 Sales & Marketing 30% 2,000 8 Profit 10% $ 7 R&D 15% 1 $ 2,000 21.5 $ 43,000 $ 12,900 10 $ 2,000 23.7 $ 47,400 $ 14,220 11 $ 2,000 26.1 $ 52,200 $ 15,660 12 $ 2,000 28.7 *10% Month on Month Growth $ 57,400 $ 17,220 Cloud Ready Development Framework For SaaS and Enterprise Software
  • 8. SaaS Life Cycle Cloud Ready Development Framework For SaaS and Enterprise Software
  • 9. SaaS Life Cycle Management Solution - Needs Management Team Needs error free , efficient and innovative mechanism to strategize, manage and monetize subscriptions. Customer Service Team Needs a quick and cost effective way to roll-out customers and process their requests. Monitor the product performance and take proactive measures. Cloud Ready Development Framework For SaaS and Enterprise Software Product Engineering Team Build high speed, scalable and secure system.
  • 10. Cello – One Stop Solution Cello has packaged these common requirements as a suite of services, which can be easily integrated to your product. Cloud Ready Development Framework For SaaS and Enterprise Software
  • 11. Cello – Solution Areas Cloud Ready Development Framework For SaaS and Enterprise Software
  • 12. Business Management - Challenges How can I shorten my sales cycle? Can I provide a customer friendly subscription model? How can I increase my trial conversion rate? How can I increase my upsell? How can I reduce my churn? How can I cost effectively manage and monetize subscriptions? How do I manage my Reseller? Cloud Ready Development Framework For SaaS and Enterprise Software
  • 13. Business Management - Solutions Offer Self Subscriptions and Trials Track Customer Behavior and Usage Module wise access Real-time tracking of “pay as you go” usage Innovative pay by use model Automated Invoice Generation Innovative pricing model Automate Payment Collection Analyze and act on hot/cold trials Self Service Portal Live Revenue Tracking Reseller Portal Cloud Ready Development Framework For SaaS and Enterprise Software
  • 14. Business Management - Solutions SaaS Solution Tenant A Tenant B Tenant C Reseller A Tenant D Module: X Y Z Module: X Y Z Module: A B X Module: C (usage restriction) Flat Cost: $100 Flat Cost: $25 Flat Cost: $125 Module: A B C X Y Z Usage Cost: $1 per transaction Trial for 30 Days Payment: Pre paid Cloud Ready Development Framework For SaaS and Enterprise Software Commission: 20% Flat Cost: $125 Payment: Post paid
  • 15. Business Management - Solutions Examples of Value Pricing Models SaaS Product Pricing Model Trading System Number of traders in the system. Supply Chain Management x% of the total value of transactions. Workforce Management Number of workers managed in the system. System DMS Total volume of documents maintained. Recruitment System Number of candidates hired through the system Health Care System Number of patients managed through the system CMS Number of content shared with other users Cloud Ready Development Framework For SaaS and Enterprise Software
  • 16. Business Management – Cello Features • Product Editions • Multiple Price Plans • Fixed/Usage Cost • Trial and Evaluations • Upgrade/Downgrade • Activation/Deactivation • Tenant Provisioning • Self Registration • Customer Analytics • Customer portal • Role based access control • Support for Reseller Model Subscription Customer Management • Metering Usage • Invoice Generation • Proration • Applying Tax/Discount rates • Generic Adjustments • Invoice Dashboard • Credit card Support • Pay Pal Support • Payment Automation • Retry Policy • Revenue Tracking Invoice Payments Cloud Ready Development Framework For SaaS and Enterprise Software
  • 17. Business Management – Cello Screen Shots Customer Analytics Cloud Ready Development Framework For SaaS and Enterprise Software
  • 18. Business Management – Cello Screen Shots Billing Dashboard Cloud Ready Development Framework For SaaS and Enterprise Software
  • 19. Business Management – Cello Screen Shots Customer Portal Cloud Ready Development Framework For SaaS and Enterprise Software
  • 20. Business Management – Cello Screen Shots Cloud Ready Development Framework For SaaS and Enterprise Software
  • 21. Customer Service - Challenges According to Forum Corporation Research, “Almost 70% of the identifiable reasons why customers left typical companies had nothing to do with the product. The prevailing reason for switching was poor quality of service.” According to a study by the Rockefeller Foundation, Cloud Ready Development Framework For SaaS and Enterprise Software
  • 22. Customer Service - Challenges How quickly can I finish customer implementation? How can I eliminate “shelfware”? How can I provide my customer the ability to self service their needs? How can I proactively support my customers better and increase customer satisfaction? How can I proactively communicate with my customer at different stages? How can I reduce the involvement of engineering team to service customer request? How can I service more customers with less support bandwidth? Cloud Ready Development Framework For SaaS and Enterprise Software
  • 23. Customer Service - Solutions Automate customer implementation and enable self service Aim for sign-in and immediate use of the system Adopt configuration vs. customization. Embed configurability in the respective areas within the product Automate customer communication process Track customer behavior Track customer experience with the system Track product performance Cloud Ready Development Framework For SaaS and Enterprise Software
  • 24. Customer Service - Solutions Typical Implementation Flow Provision Tenant Set up Data Isolation Setup Users Set Up ACL Set up Recurring Reports Set up Business Process Workflows Set up Business Process Screens Set up Look and Feel Import Tenant Data Set up Integration Cloud Ready Development Framework For SaaS and Enterprise Software
  • 25. Customer Service - Solutions Typical Task List Of Customer Service Team Send XYZ Report To Customer A Send XML Data Export to Customer B Take Data Backup of Customer C Send Security Audit Information for Customer C Send Subscription Reminder Email to the customers Get the report of Customers who are not actively using the system and talk to them Check the current performance health of the system Cloud Ready Development Framework For SaaS and Enterprise Software
  • 26. Customer Service – Cello Features • Auto Tenant Provisioning • Tenant Settings Management • White Labeling • Single Sign On • Business process Workflow customization • Business Event Audit Streams • Event Driven Integration Implementation Configuration • Product Analytics • Customer Analytics • Query Builder • Chart Builder • Report Builder • Data Partition Management • Data back-up Report Data Management Cloud Ready Development Framework For SaaS and Enterprise Software
  • 27. Customer Service – Cello Screen Shots Business Process Workflow Cloud Ready Development Framework For SaaS and Enterprise Software
  • 28. Customer Service – Cello Screen Shots Configurable Notifications Cloud Ready Development Framework For SaaS and Enterprise Software
  • 29. Customer Service – Cello Screen Shots Product Analytics Cloud Ready Development Framework For SaaS and Enterprise Software
  • 30. Customer Service – Cello Screen Shots Product Analytics Cloud Ready Development Framework For SaaS and Enterprise Software
  • 31. Customer Service – Cello Screen Shots Tenant Management Dashboard Cloud Ready Development Framework For SaaS and Enterprise Software
  • 32. Product Engineering - Concerns My Sales is doing great – oops! my product is not scaling Machine cost is continuously going high Hackers - why cant they leave me alone? Two customers data in the same box!!! God! One more system to integrate? Are they kidding? They need 4 more fields and new workflow??? My product road map is always blocked! Hmm.. Customer insists on on-premise deployment! Cloud Ready Development Framework For SaaS and Enterprise Software
  • 33. Product Engineering - Solutions Scale-out at all layers Adopt web hooks Adopt Data-Shards Build configurable data views Adopt Multi tenancy Build Configurable Workflows Adopt OWASP Build Configurable Reports Automate ACL and Data Isolation checks Have a proper error logging mechanism Adopt SOA Build your product modular Cloud Ready Development Framework For SaaS and Enterprise Software
  • 34. Product Engineering – Scalable Solution Load Balanced App Servers User Load Multi-Tenant Database Cloud Ready Development Framework For SaaS and Enterprise Software
  • 35. Product Engineering – Scalable Solution Load Balanced App Servers User Load Multi-Tenant Database Cloud Ready Development Framework For SaaS and Enterprise Software Dedicated DB
  • 36. Product Engineering – Scalable Solution Load Balanced App Servers User Load Module A Tenant 1 to x Tenant x+1 to y Tenant y+1 to z Dedicated DB Tenant 1 to x Tenant x+1 to y Tenant y+1 to z Dedicated DB Module B Cloud Ready Development Framework For SaaS and Enterprise Software
  • 37. Product Engineering – Cello Features Your SaaS solution E n g i n e e r i n g S t a c k Security Modules User Management Role/Privilege Mgmt. Single Sign-on Dynamic Data Scope Auditing Configurability Modules Custom Fields Custom LoV Settings Template Themes & Logo Pre & Post Processors Enterprise Engines Business Rules Workflow Integration Modules Dynamic Forms Events Ad-hoc Builders Query Chart Notification Templates Productivity Utilities Reports Code Templates Master Data Mgmt. Application Multi-Tenancy & Tenant Data Isolation Cloud Ready Development Framework For SaaS and Enterprise Software Forms Generation E n g i n e e r i n g S t a c k
  • 38. Product Engineering – Cello Screen Shots Granular Level of Access Control Cloud Ready Development Framework For SaaS and Enterprise Software
  • 39. Product Engineering – Cello Screen Shots Data Partition Management Cloud Ready Development Framework For SaaS and Enterprise Software
  • 40. Product Engineering – Cello Screen Shots Events and Web Hooks Cloud Ready Development Framework For SaaS and Enterprise Software
  • 41. About Cello – Plug & Play Integration Cloud Ready Development Framework For SaaS and Enterprise Software
  • 42. Cello Benefits SaaS Life Cycle Management Solution SaaS Solution Scalable and Profitable SaaS Business Cloud Ready Development Framework For SaaS and Enterprise Software
  • 43. Cello - Awards & Accolades Cloud Ready Development Framework For SaaS and Enterprise Software
  • 44. Summary SaaS – Critical to get more customers Do not ignore “Selling” and “Servicing” related needs Monetization tools required for more “selling” Customer Service capabilities for efficient operations Product engineering features for a scalable and secure product SaaS Life Cycle Management Solution – way to go Cloud Ready Development Framework For SaaS and Enterprise Software
  • 45. Contact Us Web : http://www.techcello.com General Enquiry : info@techcello.com Support Enquiry : support@techcello.com Sales Queries: sales@techcello.com Cloud Ready Development Framework For SaaS and Enterprise Software