Amity Startup Workshop : 30 May 09 Ashish Banerjee Chief Software Technologist Sun Microsystems India P. Ltd.

Agenda 2 Minutes on Sun Brands & Vision Some of my Startup Learnings Differentiate Invention & Innovation Tech Consulting: Process, Tools & Practices Startups need Leverage

2 Minutes on Sun Brands & Vision

Some of my Startup Learnings

Differentiate Invention & Innovation

Tech Consulting:

Process, Tools & Practices

Startups need Leverage

Open Storage JavaFX Sun Drives Community Innovation Globally

Sun's Vision Essential Technology for the Network

Guided By A Singular Vision The Network Is The Computer.

Industry-Leading Customers Open-source is powering the Web Enterprise 2.0 Telecommunications On Demand, SaaS, Hosting Web 2.0 OEM / ISV's

Some Learnings Recession is Good Time for Startups Boom is bad for startups health (Cash Out!) Cover yourself with Legal processes Be-aware of laws, patents and licenses Contracts are must should be enforceable DO NOT Blindly follow or swallow “professional advice” Go Open Source & Build Brand Get Creative with Funding (no-VC approach)

Recession is Good Time for Startups

Boom is bad for startups health (Cash Out!)

Cover yourself with Legal processes

Be-aware of laws, patents and licenses

Contracts are must should be enforceable

DO NOT Blindly follow or swallow “professional advice”

Go Open Source & Build Brand

Get Creative with Funding (no-VC approach)

Fine-tune Your Attitude Its OK to Fail, its part of the learning process Align your family with your dream First take care of your personal finances There are NO Failures ONLY Feedbacks NLP (Neuro Linguistic Programming) Start from your core competence Build a Lagan Team!

Its OK to Fail, its part of the learning process

Align your family with your dream

First take care of your personal finances

There are NO Failures ONLY Feedbacks

NLP (Neuro Linguistic Programming)

Start from your core competence

Build a Lagan Team!

Some Trends Slowdown has warmed corporates to Sun's Open Source Software and Solutions built upon them. Omnipresence of MySQL : telecom, BFSI, eGov Open Source Solutions BI/DW (Pentaho), Ofbiz, SugarCRM Social Networking: Open Social, OAuth, Open Id Cloud Computing: Public, Private, Hybrid

Slowdown has warmed corporates to Sun's Open Source Software and Solutions built upon them.

Omnipresence of MySQL : telecom, BFSI, eGov

Open Source Solutions

BI/DW (Pentaho), Ofbiz, SugarCRM

Social Networking: Open Social, OAuth, Open Id

Cloud Computing: Public, Private, Hybrid

Process Old Way: Formal Formal Suits : Highly paid by the hour Face to Face Long process cycle: Proposal, Screening, Evaluation, Feasibility... Takes ages as we had all the time till eternity New Age: Informal Business At The Speed Of Thought : Gates Screw It Just Do It: Branson Virtual Communities: http://sta.rtup.biz/ Just in Time Help, Mentoring (TIE)

Old Way: Formal

Formal Suits : Highly paid by the hour

Face to Face

Long process cycle:

Proposal, Screening, Evaluation, Feasibility...

Takes ages as we had all the time till eternity

New Age: Informal

Business At The Speed Of Thought : Gates

Screw It Just Do It: Branson

Virtual Communities: http://sta.rtup.biz/

Just in Time Help, Mentoring (TIE)

Tools Internet : The Power of Collective Google, ocw.mit.edu, standard bodies Online sites and specialized community Online legal and patent help Leverage STEP and Virtual Incubation Bestpractice , Benchmarks Both for Tech and Management Models Protection through: NDA, Defensive Patents, License, Copyrights

Internet : The Power of Collective

Google, ocw.mit.edu, standard bodies

Online sites and specialized community

Online legal and patent help

Leverage STEP and Virtual Incubation

Bestpractice , Benchmarks

Both for Tech and Management Models

Protection through:

NDA, Defensive Patents, License, Copyrights

Practice Do not buy a shirt from a shirtless man! First ensure that you are not giving away your edge. Weigh the cost of getting it wrong Can I experiment or do a PoC, rather than ask Go for reputation TIE, DST, IIT,Amity Innovation Incubator Leverage the community networks Go Open Source : Drug Discovery to OS

Do not buy a shirt from a shirtless man!

First ensure that you are not giving away your edge.

Weigh the cost of getting it wrong

Can I experiment or do a PoC, rather than ask

Go for reputation

TIE, DST, IIT,Amity Innovation Incubator

Leverage the community networks

Go Open Source : Drug Discovery to OS

Water is Free : We Still Buy it ! Free Water Purification Distribution Packaging QA BRANDING

MySQL : Free at Core : U Pay4Value Open-source server with pluggable APIs Monitoring Enterprise manager Query analysis Hot fixes Service packs Best practices rules Knowledge base 24x7 support Load balancer

Overview of MySQL 12 million product installations 70,000 downloads each day Part of the open source L/W/SAMP stack Reduces Database TCO by 90% MySQL Enterprise is our Commercial Offering Database of the Year 2008 USP: Plugable Storage Engine

12 million product installations

70,000 downloads each day

Part of the open source L/W/SAMP stack

Reduces Database TCO by 90%

MySQL Enterprise is our Commercial Offering

Database of the Year 2008

USP: Plugable Storage Engine

Sun Open Source Stack

What’s free? What do you pay for?

Cloud Computing Layers

Types of Clouds

Sun Breadth of Cloud Computing

Leverage Sun Startup Program Sun Startup Essential Program http://in.sun.com/startupessentials/

Sun Startup Essential Program

http://in.sun.com/startupessentials/

Thank You! [email_address]