Why bother with measurement and metrics? If you never use the data you collect, this is a valid question—and the answer is “Don’t bother, it’s a waste of time.” In that case, you’ll manage with opinions, personalities, and guesses—or even worse, misconceptions and misunderstandings. Based on his more than forty years of software and systems development experience, Ed Weller describes reasons for measurement, key measures in both traditional and agile environments, decisions enabled by measurement, and lessons learned from successful—and not so successful—measurement programs. Find out how to develop and maintain consistent data and valid measures so you can estimate reliably, deliver products with known quality, and have happy users and customers—the ultimate trailing indicator. Learn to manage projects dynamically with the support of current metrics and data from past projects to guide your management planning and control. Join Ed to explore how to invest in measurements that provide leading indicators to help you meet your company and customer goals.