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Although usability and user experience may seem synonymous, they are separate and much different concepts. While usability is well defined in standards, UX has no agreed upon definition because it relates to a more nebulous attribute-user satisfaction. Both are, however, key ingredients for successful system deployment. Because they don’t know how to measure and evaluate UX, many teams ignore this important attribute until the end of development. Philip Lew discusses how to model both usability and UX by breaking each attribute down into measurable characteristics-learnability, user effectiveness, user efficiency, content quality, user errors, and more. Phil shows you how to derive measurements and metrics that your development and team can employ to benchmark, analyze, and improve both usability and UX. Beyond the measurements, Phil discusses case studies in which measurements have driven significant usability and user experience improvements.