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In today's dynamic mobile marketplace—where new handsets and mobile operating systems are released every day—your ability to deal with these changes which impact your mobile product is vital. The mobile application lifecycle today must be short; must be of great quality; cover a myriad of handsets with different sizes, layouts, and enhanced capabilities; and, of course, cover as many operating systems as possible. This lifecycle requires a new methodology and approach. Eran Kinsbruner describes the mobile project challenges and provides real life examples of ways to overcome them. Take back the main mobile market trends and forecasts together with the key automation tools available for your use today. Learn the differences between the various mobile cloud and automation tools to help you select the right tool for your project. See how you can ramp up a successful mobile project, avoid the common pitfalls, and shorten the time to market—all while delivering a top-notch quality product.