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Application performance is the first aspect of quality that every customer experiences. It can mean the difference between winning and losing a customer—between a 5-star app and a 2. No matter how sexy your application is, if it doesn’t load quickly, customers will turn to your competitor. Quality is core to agile, but agile doesn’t mention performance testing specifically. The challenge is that generally user stories don’t include the phrase “…in 3 seconds or less” and developers just focus on developing. Shane Evans shows you how to build performance testing into every user story in every sprint to ensure application performance is maintained in every release. He discusses the need to work with developers to build an automated performance testing framework. With that framework in place, the difficult task of optimizing performance as a competitive differentiator begins. This is where putting the right data in your developers’ hands is critical—and timing is key.