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In response to increasing market demand for high performance applications, many organizations implement performance testing projects, often at great expense. Sadly, these solutions alone are often insufficient to keep pace with emerging expectations and competitive pressures. With specific examples from recent client implementations, Scott Barber shares the fundamentals of implementing T4APM™ a simple and universal approach that is valuable independently or as an extension of existing performance testing programs. The T4APM™ approach hinges on applying a simple and unobtrusive "Target, Test, Trend, Tune” cycle to tasks in your application lifecycle—from a single unit test through entire system production monitoring. Leveraging T4APM™ on a particular task may require knowledge specific to the task, but learning how to leverage the approach does not. Scott provides everything you need to become the T4APM™ coach and champion, and to help your team keep up with increasing demand for better performance, regardless of your current title or role.