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It’s one week after your product’s launch, and everyone is happy. After all, for the first time in years, your product development exceeded expectations. Coding was completed on time with very few defects. Suddenly, the report of a major usability and security flaw destroys the euphoria and sends everything into chaos. Unfortunately, this is not uncommon in our industry. So, how can we mitigate such things from happening? As he shares stories about the complex domain of product delivery, Ray Arell introduces a framework with associated emergent practices that enable you to better guide your product to success. He presents an overview of the Cynefin model, a description of complicated and complex systems, and discusses how to use it to establish an effective testing strategy. Ray describes how to identify key patterns of product usage to establish a robust defect-prevention system that reduces product development costs. Lastly, Ray describes how to interview customers to identify key quality expectations, ensuring that your testing focuses on producing the highest value for your customers.