1PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.00.00.00Share of Conversationa...
2PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Table of Contents1. Global Ove...
3PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
4PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Overview:Social MediaSo...
5PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global OverviewSource: comSCORE
6PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: World Economic ForumGl...
7PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Country #1 #2 #3 #4 #5USUKGerm...
8PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Overview:Social Network...
9PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
10PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.FacebookGlobally, Facebook is...
11PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.FacebookStatistics• Facebook ...
12PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: comSCORE
13PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
14PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Microblogging:According to Co...
15PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.MicrobloggingTwitter is the t...
16PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: comSCOREGlobalization...
17PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Video Content is KingSource: ...
18PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Niche Social NetworksPinteres...
19PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
20PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Engagemen...
21PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Consumer ...
22PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Business ...
23PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
24PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.World OverviewSocial MediaSou...
25PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.World OverviewSocial MediaSou...
26PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
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International social media report 6 13

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Transcript of "International social media report 6 13"

  1. 1. 1PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.00.00.00Share of Conversationand Listening ReportCreated by IGSMay 15, 2013
  2. 2. 2PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Table of Contents1. Global Overview2. Facebook3. Global Trends4. Global Differences5. Appendix
  3. 3. 3PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
  4. 4. 4PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Overview:Social MediaSource: We Are Social
  5. 5. 5PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global OverviewSource: comSCORE
  6. 6. 6PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: World Economic ForumGlobal Overview: Top Social Networks
  7. 7. 7PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Country #1 #2 #3 #4 #5USUKGermanyChinaJapanBrazilRussia VKontakte OdnoklassnikiSpainIndiaS. KoreaNaver.com Café CyWorldGlobal Overview: Top Social NetworksSource: eBiz/MBASource: Social Games Observ
  8. 8. 8PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Overview:Social Network Statistics
  9. 9. 9PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
  10. 10. 10PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.FacebookGlobally, Facebook is the leading Social NetworkSource: ZDNetSource: We Are Social
  11. 11. 11PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.FacebookStatistics• Facebook ranks 1st among all worldwide websites according to Alexa• 3 in 4 minutes spent on Social Networking Site are spent on Facebook• 1 in 7 minutes online spent on Facebook• Facebook enjoyed a 35% increase in the number of active users in the firstquarter of 2013Top 15 FacebookCountries (by # of users)1. US2. Brazil3. India4. Indonesia5. Mexico6. U.K.7. Turkey8. Philippines9. France10. Germany11. Italy12. Argentina13. Canada14. Spain15. ColombiaSource: Techloy
  12. 12. 12PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: comSCORE
  13. 13. 13PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
  14. 14. 14PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Microblogging:According to ComScore, Microblogging:• “has emerged as a disruptive new force in social networking”• allows users to post short-form content updates.3 of the Top 5 Fastest Growing Global Social Networks = Microblogging sites.
  15. 15. 15PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.MicrobloggingTwitter is the top Microblogging platform, but Tumblr and Weibo are also on therise:Source: comSCORE
  16. 16. 16PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Source: comSCOREGlobalizationTop US-based social networks are no longer limited to the US or English-speaking countries.• LinkedIn has over 200 million users in over 200 countriesConversely, local social networks are becoming more global and attractingmembers from outside their regions.• VKontakte is now the 19th most popular website in the world and most popular site inUkraine and Belarus source: Alexa
  17. 17. 17PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Video Content is KingSource: comSCORE97% of Vevo’s videos viewed onVevo’s YouTube Channel!Google sites:397.1 minutesper viewerOther 9 sitescombined:415.2 minutesper viewer
  18. 18. 18PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Niche Social NetworksPinterest & Instagram are now among the Top 20 social networks inNorth America, the UK, and Singapore.Other niche social networks with growth include:• Reddit (Australia)• Google+ (Brazil)• SkillWho.com (North America)• FanPop.com (UK)More niche networks will appear in next 12 months:• Focus on deeper functionality• Greater EngagementSocial Market Share GrowthRegionNorth America 5,124% 17,319%UK 1,489% 2,028%Australia 798% 362%New Zealand 643% 843%Asia 2,373%(Hong Kong)8,121%(Singapore)Source: Search Engine WatchSource: Search Engine WatchSource: comSCORE
  19. 19. 19PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
  20. 20. 20PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Engagement33% of world’s social networkers are in Asia• An average of 2.9 hours per person is spent social networking10% of world’s social networkers are in Latin America• An average of 7.6 hours per person in Latin America is spent social networking5 of the most engaged markets are in Latin America:• Argentina• Chile• Columbia• Peru• VenezuelaSource: comSCOREShare of Time Spent on Social Networking
  21. 21. 21PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Consumer UseUsers from Brazil, Mexico, India, China create more social content thanusers from Western Europe, US, and Canada.• Over 75% of social media users in metropolitan cities in China and Indiapost new content at least once a month.• In the US only 40% of users post new content. Source: Oracle InvovlerSource: NTWK Marketing
  22. 22. 22PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.Global Differences: Business UseCompanies in China, India, & Brazil use more social media• In Germany, approximately 40% of companies use social media for customeracquisition (Source: ZDNet).• In the UK, 27% of SMEs use social media to increase brand awareness.(Source: HISCOX).• Russia companies lag behind US and Chinese companies in use of laptops andmobile devices. Generally look to US social business platforms (Jive or MSSharePoint) (Source: ZDNet).Source: Oracle Invovler% of Companies Using Social Media
  23. 23. 23PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.THINK
  24. 24. 24PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.World OverviewSocial MediaSource: We Are Social
  25. 25. 25PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.World OverviewSocial MediaSource: We Are Social
  26. 26. 26PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
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