Winning Campaigns with Powerful Collateral


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Ever wonder what it takes to develop an advocacy, public awareness, or marketing campaign that “wins” for your organization or library? Want to create effective print and online materials that truly resonate with the communities you serve or get political leaders to take notice?

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  • CS5 will be launching on the TS website at the end of May or early June
  • Starting a computer reuse program.
  • Starting a computer reuse program.
  • Starting a computer reuse program.
  • Starting a computer reuse program.
  • Starting a computer reuse program.
  • Starting a computer reuse program.
  • Winning Campaigns with Powerful Collateral

    1. 1. Winning Campaigns with Powerful Collateral April 29, 2010 Audio is only available by calling this number: Conference Call: 1-866-740-1260; Access Code: 6339392 Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Software Forum: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter hashtag: #techsoup </li></ul>
    4. 4. Winning Campaigns with Powerful Collateral Sponsored by Presenters: Rebecca Kalin, Asthma Free School Zone Chris Kitchener, Adobe Systems, Inc
    5. 5. Today’s Speakers Becky Wiegand TechSoup Assisting with chat questions: Allyson Bliss and Kami Griffiths, TechSoup Rebecca Kalin Asthma Free School Zone Chris Kitchener Adobe Systems, Inc
    6. 6. Agenda <ul><li>Introduction </li></ul><ul><li>Adobe donations </li></ul><ul><li>Show Your Impact Design Contest </li></ul><ul><li>Adobe Creative Suite </li></ul><ul><li>Case Study – Asthma Free School Zone </li></ul><ul><li>Highlights of Adobe design products </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>
    7. 7. Adobe Donation Program and Show Your Impact
    8. 8. Adobe’s Product Donation Program <ul><li>Main Adobe donation program </li></ul><ul><ul><li>Open to eligible 501(c)(3) organizations: </li></ul></ul><ul><ul><li>May request 1 bundle or 4 individual products each year </li></ul></ul><ul><li>Adobe Special Donation Program </li></ul><ul><ul><li>Open to wider range of organizations: </li></ul></ul><ul><ul><li>May request 1 bundle or 4 individual products each year </li></ul></ul>CS5 Coming Soon!
    9. 9. Adobe’s Product Donation Program <ul><li>Ineligible organizations or those needing additional licenses: </li></ul><ul><ul><li>Gifts In Kind International for schools: </li></ul></ul><ul><ul><li>Adobe Open Options Nonprofit Licensing Program, a discount program for North American nonprofits: /nonprofit </li></ul></ul>
    10. 10. Adobe-TechSoup Show Your Impact Design Contest <ul><li> </li></ul>Submission Period: May 10 - 21, 2010 Winners announced: June 14, 2010
    11. 11. <ul><li>Eligibility: must have received an Adobe donation through TechSoup by May 21, 2010 </li></ul><ul><li>1 winner and 2 runners-up will be awarded in each of the 3 categories: </li></ul><ul><ul><li>Print/photo </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Other media </li></ul></ul><ul><li>Winners in each category receive a $1000 cash grant plus their choice of one of Adobe's Creative Suite 5 Premium software packages </li></ul><ul><li>For full contest details and to see the 2008 and 2009 winners, visit: </li></ul>Showcasing the impact nonprofits have achieved using donated Adobe products Adobe-TechSoup Show Your Impact Design Contest
    12. 12. What Is the Adobe Creative Suite? A family of creative applications and suites for any kind of print, web, or video project
    13. 13. The Creative Suite Applications CS5 saw the update of 14 applications, 5 new services and 2 entirely new applications……
    14. 14. Photoshop CS5 <ul><li>Cross-platform native 64-bit support and GPU acceleration—handle large images up to 10x faster! </li></ul><ul><li>True edge technology for streamlining complex selections </li></ul><ul><li>Content-aware fill </li></ul><ul><li>Superior HDR imaging </li></ul><ul><li>State-of-the-art Raw image processing </li></ul><ul><li>Naturalistic painting effects </li></ul><ul><li>Puppet warp </li></ul><ul><li>Automatic lens correction </li></ul>
    15. 15. Illustrator CS5 <ul><li>Perspective drawing </li></ul><ul><li>Beautiful strokes </li></ul><ul><li>Bristle brush </li></ul><ul><li>Crisp vector graphics for web and mobile devices </li></ul><ul><li>Multiple artboard enhancements </li></ul><ul><li>Intuitive Shape Builder tool </li></ul><ul><li>Enhanced drawing tools </li></ul><ul><li>Roundtrip editing with Flash Catalyst </li></ul><ul><li>Resolution-independent effects </li></ul><ul><li>Streamlined reviews with Adobe CS Live online services </li></ul>
    16. 16. InDesign CS5 <ul><li>Enhanced interactive documents and presentations </li></ul><ul><li>Simplified object selection & editing </li></ul><ul><li>Streamlined reviews with Adobe CS Live online services </li></ul><ul><li>Multiple page sizes </li></ul><ul><li>Track text changes </li></ul><ul><li>Paragraphs that span & split columns </li></ul><ul><li>All-new Layers panel </li></ul><ul><li>Numerous production enhancements </li></ul><ul><li>Print to digital support, including export to native Flash format, XHTML, and as eBooks for viewing on an iPad, Sony eBook Reader, Barnes and Noble nook, & Amazon Kindle* </li></ul><ul><li>Live captions </li></ul>
    17. 17. The Creative Suites….
    18. 18. Case Study and Features Asthma Free School Zone Idle-Free NYC Sponsored by
    19. 19. Asthma Free School Zone Idle-Free NYC A citywide campaign to raise awareness and push for tougher anti-idling legislation
    20. 20. About the AFSZ <ul><li>Our mission √ </li></ul><ul><li>Why asthma matters </li></ul><ul><li>The AFSZ program </li></ul><ul><li>Idle-Free NYC (Adobe-Tech Soup Submission 2009) </li></ul>“ Keep kids with asthma in school by improving air quality around the school.” Since 2002. Staff of 4
    21. 21. Why Asthma Matters <ul><li>#1 chronic childhood disease (>10 m) </li></ul><ul><li>#1 cause of school absenteeism </li></ul><ul><li>500,000 hospitalizations/yr </li></ul><ul><li>$16,000,000 direct + indirect costs/yr </li></ul><ul><li>Greatest burden - non-white, poor, urban children, age 0-14 </li></ul><ul><li>Hospitalization rates dropping due to medical advances </li></ul><ul><li>Prevalence rates rising for children and adults ( + 40% -’98-’08) </li></ul><ul><li>Recent recognition for role of environment - ITaV </li></ul>
    22. 22. The AFSZ Program <ul><li>Activity Areas </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Advocacy • </li></ul></ul><ul><ul><li>Public policy </li></ul></ul><ul><li>Idle-Free NYC </li></ul><ul><ul><li>Multiple audiences </li></ul></ul><ul><ul><li>Multiple channels </li></ul></ul>
    23. 23. Idle-Free NYC • ITaV <ul><li>Multiple audiences </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>General Public </li></ul></ul><ul><ul><li>Policy Makers </li></ul></ul><ul><li>Multiple channels </li></ul><ul><ul><li>Appropriateness </li></ul></ul><ul><ul><li>Access </li></ul></ul>
    24. 24. I-FNYC • Schools <ul><li>Street signs </li></ul><ul><li>Program kit </li></ul><ul><li>Video </li></ul><ul><li>Bulletin board kit </li></ul><ul><li>Website </li></ul>
    25. 25. I-FNYC • Businesses <ul><li>Poster; drop change pad </li></ul><ul><li>Bumper sticker; palm card </li></ul><ul><li>Phony cup sleeve </li></ul>
    26. 26. I-FNYC • General Public <ul><li>Bus-tail </li></ul><ul><li>Bus shelter poster </li></ul><ul><li>Cup sleeve; bumper sticker </li></ul><ul><li>Phone kiosk </li></ul>
    27. 27. I-FNYC • Policy Makers <ul><li>Banners </li></ul><ul><li>Website </li></ul><ul><li>Mousepad </li></ul><ul><li>Label pin; postcard </li></ul>
    28. 28. Thank you! • Rebecca Kalin 212-533-6615
    29. 29. Adobe Highlights and Resources to Learn More
    30. 30. Resources –
    31. 31. Resources –
    32. 32. Resources –
    33. 33. Resources – User Groups…
    34. 34. Resources – Blogs and Websites…
    35. 35. Resources – podcasts and video podcasts… Adobe Creative Suite Video Podcast by Terry White
    36. 36. Questions? Submit your questions using the chat box.
    37. 37. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the Software Forum: </li></ul><ul><ul><li> </li></ul></ul>
    38. 38. Upcoming Webinars <ul><li>Collaborate with Wikis </li></ul><ul><ul><li>Wednesday, May 5, 11 a.m. Pacific time </li></ul></ul><ul><li>Watch for more and view full archives: </li></ul><ul><ul><li> </li></ul></ul>
    39. 39. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>
    40. 40. Thank you to our webinar sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information:
    41. 41. Thank you! Please complete the post event survey! Becky Wiegand,, 415-633-9476