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Creating Your  Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-740-1260  Access Code: 6339392
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are being recorded ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Creating Your  Own Social Buzz
Social Media for NWF
Strategic Sharing  ,[object Object]
Cross-Pollinate
What do you need? ,[object Object],Interesting and helpful  Information you want to share Something that might engage the reader
Optimize the Content To Blog Post From Press Release
Submit to Social News Sites   ,[object Object],[object Object],[object Object],[object Object],[object Object],What You’ll Need:
For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html   Story Title:  Bush Eviscerates Endangered Species Act Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Categories/Tags: Environment, science, endangered species, animals, wildlife, politics Submit to Social News Sites
Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ----  Established Profile
Submitting to Digg Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Why Mixx?  Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile
Submitting to Mixx Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile
Submitting to Reddit Story Title:  Bush Eviscerates  Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Keep Submitting Social News:  Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
Tips and Tricks ,[object Object]
Submit to Social  Bookmarking Sites  ,[object Object],[object Object],[object Object],[object Object],[object Object],What You’ll Need:
Submitting to StumbleUpon Accurate Title Good Description     Relevant Tags
The Importance of Tags
Share the Link Love ,[object Object],[object Object],[object Object],[object Object],[object Object]
Share With Microblogs Your  Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your  Message Your  Message Your  Message
Shorten Your Link
Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
Use Your Profiles  Personal   Organizational
NWF Case Study
NWF Case Study
Search Twitter http://search.twitter.com   @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
Search Twitter http://search.twitter.com   @starfocus’s Response
Tracking Your Return
Remember the Social Side ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digg Hit the Homepage ,[object Object],[object Object],[object Object]
Mixx Hit the Homepage ,[object Object],[object Object],[object Object]
Reddit Hit the Homepage
Within 24 Hours…
Bear in Mind There is No Failing…
Learn from Everything ,[object Object],[object Object],[object Object],[object Object]
And when it does well… It’s Shocking
Take Aways 1. Don’t be afraid to start slow.
Take Aways ,[object Object]
Take Aways ,[object Object]
To Create Your Own Buzz… ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],Judy N, Flickr
Join us at the NTC!  http://nten.org/ntc
Storytelling & Social Media: 5-Part Series  ,[object Object],[object Object]
We would like to thank the  Packard and Surdna Foundations for their generous support of this webinar series. Creating Your  Own Social Buzz

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Storytelling & Social Media: Creating Social Buzz

  • 1. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-740-1260 Access Code: 6339392
  • 2.
  • 3.
  • 4. Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Creating Your Own Social Buzz
  • 6.
  • 8.
  • 9. Optimize the Content To Blog Post From Press Release
  • 10.
  • 11. For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html Story Title: Bush Eviscerates Endangered Species Act Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Categories/Tags: Environment, science, endangered species, animals, wildlife, politics Submit to Social News Sites
  • 12. Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile
  • 13. Submitting to Digg Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  • 14. Why Mixx? Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile
  • 15. Submitting to Mixx Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  • 16. Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile
  • 17. Submitting to Reddit Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
  • 18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
  • 19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
  • 20.
  • 21.
  • 22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
  • 24.
  • 25. Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
  • 27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
  • 28. Use Your Profiles Personal Organizational
  • 31. Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
  • 32. Search Twitter http://search.twitter.com @starfocus’s Response
  • 34.
  • 35.
  • 36.
  • 37. Reddit Hit the Homepage
  • 39. Bear in Mind There is No Failing…
  • 40.
  • 41. And when it does well… It’s Shocking
  • 42. Take Aways 1. Don’t be afraid to start slow.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Join us at the NTC! http://nten.org/ntc
  • 48.
  • 49. We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series. Creating Your Own Social Buzz

Editor's Notes

  1. On sites like facebook, digg, twitter social bookmarking and news sites
  2. Don’t be afraid to creatively promote your online work,
  3. Flesh out engagement possibility
  4. Kept the Core Message but Optimized the Content
  5. The submission screen caps are still detracting from the bullet points for me. Maybe keep the three logos, delete the submissions?
  6. Maybe add a “For Example” or other thing that denotes the example. Can be carried throughout.
  7. Why did I submit it to digg You have 24 hours to get enough votes. Do I have the twentyfour hours – Is it worth it? – Explain stars ---
  8. Why did I submit it to digg You have 24 hours to get enough votes. Do I have the 24 hours – Is it worth it?
  9. What is microblogging?
  10. Add bullets about following people, starting convos, seeing where the influentials are.
  11. Keyword on social media