Your SlideShare is downloading. ×
0
Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009 Conference Call: 866-740-12...
Using ReadyTalk <ul><li>Chat & raise hand  </li></ul><ul><li>Mute = *6,  Unmute = *7 </li></ul><ul><li>If you lose your in...
You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.t...
Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009
Road Map: <ul><li>Overview of Tools </li></ul><ul><li>How They Work Together </li></ul><ul><li>Case Studies </li></ul><ul>...
Overview of Tools: <ul><li>Tools for Listening </li></ul><ul><li>Tools for Aggregating </li></ul><ul><li>Tools for Sharing...
Tools for Listening: <ul><li>What are people saying already? </li></ul><ul><li>Is your work relevant? </li></ul><ul><li>Ar...
Tools for Listening: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul>Pho...
Tools for Listening: <ul><li>Google Alerts </li></ul>
Tools for Listening: <ul><li>Technorati </li></ul>
Tools for Listening: <ul><li>Google Blog Search </li></ul>
Tools for Listening: <ul><li>Google Blog Search </li></ul>
Tools for Aggregating: <ul><li>What can you do when you pull your resources together? </li></ul><ul><li>How do you bring d...
Tools for Aggregating: <ul><li>RSS </li></ul><ul><li>Google Reader </li></ul><ul><li>NetVibes </li></ul>Photo: lollyknit
Tools for Aggregating:
Tools for Aggregating: <ul><li>Google Reader </li></ul>
Tools for Aggregating:
Tools for Aggregating: <ul><li>NetVibes </li></ul>
Tools for Aggregating:
Tools for Sharing: <ul><li>How do you share news and articles in the office now? </li></ul><ul><li>How do you post interes...
Tools for Sharing: <ul><li>Tags </li></ul><ul><li>Delicious </li></ul><ul><li>FriendFeed </li></ul>Photo: LizaWasHere
Tools for Sharing:
Tools for Sharing: <ul><li>Delicious </li></ul>
Tools for Sharing:
Tools for Sharing: <ul><li>Tags of this session: </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Webinar </l...
Tools for Sharing: <ul><li>FriendFeed </li></ul>
Tools for Sharing:
Tools for Sharing:
Tools for Sharing: <ul><li>Other tools for sharing content: </li></ul><ul><ul><li>StumpleUpon </li></ul></ul><ul><ul><li>D...
How Tools Work Together: <ul><li>You’ve probably  </li></ul><ul><li>already noticed  </li></ul><ul><li>from this discussio...
How Tools Work Together: <ul><li>RSS of a tag </li></ul>
How Tools Work Together: <ul><li>Twitter updates Facebook </li></ul>
How Tools Work Together: <ul><li>RSS updates Website </li></ul>
How Tools Work Together: <ul><li>RSS updates Website </li></ul>
Case Study: Me Photo: David.R.Carroll
Case Study: Me
Case Study: Me
Case Study: Me
Case Study: Me
Case Study: Me
Case Study: Me
Case Study: Me
How Tos: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google ...
Questions & Conversations <ul><li>How to continue the conversation: </li></ul><ul><ul><li>AmySampleWard.org </li></ul></ul...
Questions & Conversations <ul><li>NTEN </li></ul><ul><ul><li>nten.org </li></ul></ul><ul><ul><li>nten.org/blog </li></ul><...
Join us at the NTC!  http://nten.org/ntc
Storytelling & Social Media: 5-Part Series  <ul><li>Podcasting  </li></ul><ul><ul><li>1/28/2009 11am Pacific </li></ul></u...
Building Blocks of Social Media We would like to thank the  Packard and Surdna Foundations for their generous support of t...
Upcoming SlideShare
Loading in...5
×

Storytelling & Social Media: Building Blocks

656

Published on

Storytelling & Social Media: Building Blocks

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
656
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Tag this! What do you think/hope/expect this webinar will be about. We will talk about what tags are a bit later. But as a fun warm-up, why don’t you type a key word/s, phrases or how you would categorize this webinar into the comment box and we can share what some of the popular tags are.
  • The first hour-give or take - will be a walk through of tools, the way they work and the way they work together, some examples and case studies. Then we’ll leave the presentation and head out into the wild web :) We can do some live examples and how-tos, and will be able to identify the ones most requested once we get to that stage. Then we’ll have time for Q&amp;A and conversation about what we’ve covered and so on.
  • The three buckets of tools we are going to focus on are onces for listening, aggregating and sharing - whether it’s information, news, pictures, etc. Note: all tools we are going to discuss today are free to use - it’s the time and energy you put into them that varies. http://flickr.com/photos/nickfarr/2166269709/
  • Why listen? Talking to yourself is only doable for so long, at least for most people and organizations. :) Listening let’s you learn about the community around you (offline and online) - it let’s you take the pulse of the larger conversation. Are your services relevant? Is your work relevant? How can you best serve your community? http://flickr.com/photos/laszlo-photo/467278351/
  • Some great tools for listening are some of the easiest to use! http://flickr.com/photos/28481088@N00/857223509/
  • Google Alerts is a tool from Google that lets you set search criteria - just like you would use in a web search - like your organization’s name, key words related to your services or sector, project names, and so on, and then determine how often you want to be alerted with any search results (daily, whenever it happens). We can look at an example of this a bit later. What’s great about Google Alerts: can find web content you never would have seen otherwise Alerted as often as you want Can create as many alerts as you want
  • Technorati allows you to search the “blogosphere” for blog posts discussing your services or sector. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere. A new blog is created about every second, there are over 80,000 blogs created daily. There’s no way you can find all the relevant content yourself.
  • Google Blog Search is a way of narrowing your Google Search to blog content - so, instead of pulling up organizations, consultants, and so on in your search, you can pull up blogs where conversations are more likely taking place.
  • My favorite part of the Google Blog Search is the advanced search options. So, the next time your executive director or communications officer says they think they overheard someone else on the bus mentioning some blog post and you have no hope of finding it in a general Google web search - this lets you narrow your search really well.
  • Why aggregate? Just like the amount of time and energy saved by using the blog searches and alert tools, aggregating your online activity can streamline much of your information gathering.
  • There are, of course, a few different options when it comes to aggregating content.
  • What IS RSS? RSS means really simple syndication. Instead of visiting your favorite bookmarks, whether they are websites, blogs, youtube channels, or even craigslist sections, you can subscribe to them using RSS - the little signal icon that appears on the page or in the URL bar of your browser. Then, updated content, postings, etc will be checked for and delivered to you via RSS. The subscription is called a feed. So, all you need, is an RSS Reader to serve as the dumping space for all your feeds.
  • Google Reader is a very easy-to-use and widely used RSS reader. You can mange your feeds by sorting into folders and so on - you can also share posts with others straight from the reader. We can take a closer look at my Google Reader in a bit.
  • Google Reader is a very easy-to-use and widely used RSS reader. You can mange your feeds by sorting into folders and so on - you can also share posts with others straight from the reader. We can take a closer look at my Google Reader in a bit.
  • Netvibes is a lot like a Google homepage, if you have used or seen one of those before. It’s a way of subscribing to and managing RSS feeds by using little widgets, or boxes that you can customize and arrange as you like.
  • Why share? How do you share news and articles in the office now? How do you post interesting material or news on your website? How do you find information that should be shared? http://flickr.com/photos/efleming/237379252/
  • http://flickr.com/photos/noahfans/386165036/
  • What are tags? Tag cloud from wordle
  • Anything can be tagged - and it should be! Tag your blog posts, your website pages, your videos, your photos, everything.
  • With FriendFeed you can
  • It is aggregating and sharing.
  • Plus conversation.
  • Plus conversation.
  • Picture of magnents Why work together? You are already doing all the work so you might as well let it take off! http://flickr.com/photos/oskay/197915236/
  • There is a lot you can do with tags, RSS, and sharing content. For example, you can s ubscribe to RSS feed of tag. Or push items from your reader onto your website.
  • My brain lives online, so whenever I want to use it, that’s where I go! http://flickr.com/photos/david_carroll/2806062722/
  • So, here’s an example of a Google Alert email about netsquared. That first post looks pretty timely and could be a great place to leave a comment to show support or perhaps provide more information about the organization.
  • When I click through from the email, I see that this is a meeting on the Obama site…
  • So, I’ve read the post and since it is talking about one or our past Challenge winners, I want to share it with the team to be sure they all see it. To do this, I save it as a new bookmark in delicious. Discuss tagging system Discuss net2 tags Discuss how to share items within delicious
  • Google Reader Show subscription to blogs Show subscription to tags Show subscription to Huddle Show subscription to friendfeed Discuss how to share items in google reader
  • TweetScan is like Google Alerts but for Twitter.
  • TweetScan is like Google Alerts but for Twitter. Here’s an example of a tweetscan email.
  • Picture of brain and computer 4. Website where things get posted automatically from my tags
  • Based on time left in webinar we can go online and check out some of the tools. Vote in your participant window by typing the word above you’d like to check out first. http://flickr.com/photos/geishaboy500/100043823/
  • Picture of brain and computer 4. Website where things get posted automatically from my tags
  • Picture of brain and computer 4. Website where things get posted automatically from my tags
  • Transcript of "Storytelling & Social Media: Building Blocks "

    1. 1. Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009 Conference Call: 866-740-1260 Access Code: 6339392
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.techsoup.org /go/webinars </li></ul></ul><ul><ul><li>www.nten.org /events/past/webinar </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li>tinyurl.com/889o7w </li></ul></ul>
    4. 4. Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009
    5. 5. Road Map: <ul><li>Overview of Tools </li></ul><ul><li>How They Work Together </li></ul><ul><li>Case Studies </li></ul><ul><li>How-To (live web) </li></ul><ul><li>Questions & Conversation </li></ul>
    6. 6. Overview of Tools: <ul><li>Tools for Listening </li></ul><ul><li>Tools for Aggregating </li></ul><ul><li>Tools for Sharing </li></ul>Photo: nickfarr
    7. 7. Tools for Listening: <ul><li>What are people saying already? </li></ul><ul><li>Is your work relevant? </li></ul><ul><li>Are your services relevant? </li></ul><ul><li>What information is needed? </li></ul>Photo: laszlo-photo
    8. 8. Tools for Listening: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul>Photo: tanakawho
    9. 9. Tools for Listening: <ul><li>Google Alerts </li></ul>
    10. 10. Tools for Listening: <ul><li>Technorati </li></ul>
    11. 11. Tools for Listening: <ul><li>Google Blog Search </li></ul>
    12. 12. Tools for Listening: <ul><li>Google Blog Search </li></ul>
    13. 13. Tools for Aggregating: <ul><li>What can you do when you pull your resources together? </li></ul><ul><li>How do you bring different streams of information together? </li></ul>Photo: chatirygirl
    14. 14. Tools for Aggregating: <ul><li>RSS </li></ul><ul><li>Google Reader </li></ul><ul><li>NetVibes </li></ul>Photo: lollyknit
    15. 15. Tools for Aggregating:
    16. 16. Tools for Aggregating: <ul><li>Google Reader </li></ul>
    17. 17. Tools for Aggregating:
    18. 18. Tools for Aggregating: <ul><li>NetVibes </li></ul>
    19. 19. Tools for Aggregating:
    20. 20. Tools for Sharing: <ul><li>How do you share news and articles in the office now? </li></ul><ul><li>How do you post interesting material or news on your website? </li></ul><ul><li>How do you find information that should be shared? </li></ul>Photo: efleming
    21. 21. Tools for Sharing: <ul><li>Tags </li></ul><ul><li>Delicious </li></ul><ul><li>FriendFeed </li></ul>Photo: LizaWasHere
    22. 22. Tools for Sharing:
    23. 23. Tools for Sharing: <ul><li>Delicious </li></ul>
    24. 24. Tools for Sharing:
    25. 25. Tools for Sharing: <ul><li>Tags of this session: </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Webinar </li></ul></ul><ul><ul><li>Learning </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>NTEN </li></ul></ul><ul><ul><li>TechSoup </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Online Tools </li></ul></ul><ul><ul><li>How-To </li></ul></ul>
    26. 26. Tools for Sharing: <ul><li>FriendFeed </li></ul>
    27. 27. Tools for Sharing:
    28. 28. Tools for Sharing:
    29. 29. Tools for Sharing: <ul><li>Other tools for sharing content: </li></ul><ul><ul><li>StumpleUpon </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul>
    30. 30. How Tools Work Together: <ul><li>You’ve probably </li></ul><ul><li>already noticed </li></ul><ul><li>from this discussion </li></ul><ul><li>that these tools </li></ul><ul><li>often support </li></ul><ul><li>each other and are drawn to each other. </li></ul>Photo: oskay
    31. 31. How Tools Work Together: <ul><li>RSS of a tag </li></ul>
    32. 32. How Tools Work Together: <ul><li>Twitter updates Facebook </li></ul>
    33. 33. How Tools Work Together: <ul><li>RSS updates Website </li></ul>
    34. 34. How Tools Work Together: <ul><li>RSS updates Website </li></ul>
    35. 35. Case Study: Me Photo: David.R.Carroll
    36. 36. Case Study: Me
    37. 37. Case Study: Me
    38. 38. Case Study: Me
    39. 39. Case Study: Me
    40. 40. Case Study: Me
    41. 41. Case Study: Me
    42. 42. Case Study: Me
    43. 43. How Tos: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Reader </li></ul><ul><li>NetVibes </li></ul><ul><li>Delicious </li></ul><ul><li>FriendFeed </li></ul><ul><li>Other tools </li></ul>Photo: geishaboy500
    44. 44. Questions & Conversations <ul><li>How to continue the conversation: </li></ul><ul><ul><li>AmySampleWard.org </li></ul></ul><ul><ul><li>Twitter.com/amyrsward </li></ul></ul><ul><ul><li>Delicious.com/amy5rene5 </li></ul></ul><ul><ul><li>FriendFeed.com/amyrsward </li></ul></ul><ul><li>We Are Media </li></ul><ul><ul><li>Wearemedia.org </li></ul></ul>
    45. 45. Questions & Conversations <ul><li>NTEN </li></ul><ul><ul><li>nten.org </li></ul></ul><ul><ul><li>nten.org/blog </li></ul></ul><ul><li>TechSoup </li></ul><ul><ul><li>techsoup.org </li></ul></ul><ul><ul><li>techsoup.org/learningcenter/index.cfm </li></ul></ul><ul><li>NetSquared </li></ul><ul><ul><li>netsquared.org </li></ul></ul><ul><ul><li>Netsquared.org/blog </li></ul></ul>
    46. 46. Join us at the NTC! http://nten.org/ntc
    47. 47. Storytelling & Social Media: 5-Part Series <ul><li>Podcasting </li></ul><ul><ul><li>1/28/2009 11am Pacific </li></ul></ul><ul><li>Video Creation </li></ul><ul><ul><li>2/4/2009 11am Pacific </li></ul></ul><ul><li>Creating Social Buzz </li></ul><ul><ul><li>2/11/2009 11am Pacific </li></ul></ul><ul><li>Social Media ROI </li></ul><ul><ul><li>2/18/2009 11am Pacific </li></ul></ul>
    48. 48. Building Blocks of Social Media We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×