Social Media and Volunteers Webinar

Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

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Social Media for Volunteer Managing and More Facilitator: Kami Griffiths, TechSoup Global Presenters: Erin Barnhart, Jayne Cravens Sponsored by This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License .

We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.

Speakers Kami Griffiths Facilitator TechSoup Global Jayne Cravens Presenter Coyote Communications www.coyotecommunications.com jc@coyotecommunications.com Erin Barnhart Presenter Effective Altruism, LLC www.effectivealtruism.com [email_address] Assisting with chat questions: Elliot Harman, TechSoup Global

Agenda
Definitions
Tools
Examples
Getting Started/Planning
Finding Resources/Ongoing Learning
Questions

Poll
What tools are you currently using to recruit/support volunteers?
Facebook
Twitter
Blog
LinkedIn
Nothing

What we mean by “Volunteers”
Volunteers are people who undertake tasks for your organization but are not paid:
board members
committee members
pro bono consultants
employees on loan
people who are assigned community service
people who contribute to your online community
Your definition can be different, but this presentation uses this definition for “volunteers.”

What we mean by “Social Media”
Online tools that allow people to
show their connections to each other,
share and discuss photos, information, etc. (including forwarding info from others)
comment on each other's photos, messages or status
Think of these as word-of-mouth sites and friend-of-a-friend sites.

Impossible to Use Eveerything!

4 Popular “Social Meial Sites

Facebook

Twitter

LinkedIn
Provides an easy way to keep up-to-date contact information about volunteers.
Easy way to view your volunteers' credentials, skills and experience.
Easy way to for your volunteers to show their affiliation with your organization.

Organizations Using Social Media to Recruit, Recognize & Build Community Among Volunteers: Examples

Facebook Example

Twitter Example

LinkedIn Example

Blog Example

Poll:
Which Social Media Tool That We've Discussed Excites You Most?
Facebook
Twitter
Blog
LinkedIn

Getting Started
Your Web site must be up-to-date re: how to volunteer, what volunteers do, etc.
Create a profile on Facebook (and/or Twitter, a blog platform, etc.)
Partner with social media savvy volunteer
Work with Communications Manager re: using your organization's overall profile for such.
Subscribe to / like other organization's social media activities and observe.

Plan
Create a schedule for your volunteer-related posts, tied to upcoming dates & events.
Draft posts to use in the coming days and weeks so you always have something interesting to post.
Let volunteers, staff, donors, clients and others know about your social media activities via meetings, newsletters, your web site, etc.

Blog First Steps
Your blog could be written by the volunteer manager, another staff member talking about volunteers, a volunteer talking about his or her service, or a client talking about volunteers
Post at least twice a month – once a week is even better. Write blogs in advance.
Keep it informal with lots of “I” statements.
Respond to comments and questions quickly.
You may not need a blog.

Who Owns What?
Your LinkedIn profile is your own. Your Facebook profile may be your organization’s. Who owns your Twitter feed? Get this clear with your organization.
Volunteer’s Facebook, LinkedIn and Twitter feeds are their own. You cannot control their content beyond policies like confidentiality.

Social Media Practice/Policies
What will be your guidelines for linking/liking others?
Will you say no to a volunteer who wants to be a “friend” and why?
What if a volunteer's profile contains provocative photos or provocative political statements? Remember: their profiles are their own
You may not want your volunteers posting to your Facebook wall. Should you have a policy?
It's always a work in progress!

Involve Volunteers
Ask volunteers for their feedback on what you are doing and what you should be doing.
If you decide to create a policy, involve volunteers in creating that policy.
Make sure volunteers know the purpose of your social media activities focused on current and potential volunteers.
Volunteers do not have to be currently serving to stay involved via social media (that makes them online volunteers!)

Evaluate
New volunteers?
More diverse volunteers?
Re-energized volunteers?
Volunteers sticking around longer?
Happier volunteers?
More awareness at your organization re: what volunteers do?
More feedback from volunteers?
Find out with surveys, by asking questions on volunteer applications, by asking questions at meetings, etc. And report on what's happening to your board!

Find Resources/Ongoing Learning
TechSoup web site: techsoup.org
Erin's web site: effectivealtruism.com
Jayne's web site: coyotecommunications.com
Beth's Blog: beth.typepad.com
For policies: workforceonline.com
Your favorites? Post to the TechSoup community!

Questions

Continue the Discussion
Go to www.techsoup.org
Click on “Community”
Click on “Forums”
Click on “Volunteers and Technology”
Ask your questions / make your comments!

Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

Thank you! Please complete the post event survey! Kami Griffiths, kamigriffiths@gmail.com

Social Media and Volunteers Webinar

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