Social Media and Volunteers Webinar
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Social Media and Volunteers Webinar

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Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an ...

Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers?

Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program.

In this webinar you will:
Review best practices for finding and retaining volunteers
Learn how social media can be an effective tool for recruitment and communication
Assess if and how social media might benefit your volunteer program
Discover additional websites and online tools to explore

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  • TechSoup.org offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support. In addition to online information and resources, we offer a product philanthropy service through which nonprofits can access donated and discounted technology products, generously provided by corporate and nonprofit technology partners.
  • TechSoup Global currently operates its product donation programs with partners in 32 countries. With the number of supporting corporations currently at 37 (offering 392 different donated or discounted products) TechSoup Global has provided approximately 4.9 million donated technology products since program inception to NGOs around the world. The retail price of these donations is roughly equivalent to US$1.4 billion.
  • Briefly, what is Facebook. The page is an example of what a volunteer might see on his or her facebook page from organizations that involve volunteers.
  • Briefly, what is Twitter. The page is an example of what a volunteer might see on his or her Twitter page from organizations that involve volunteers.
  • LinkedIn – not really social networking but, rather, professional networking. Some people view the page for Facebook-style updates.
  • Some people use LinkedIn to view what one person has been up to, professonally
  • Most people use LinkedIn to view the profiles and connections of people that they want to know as a part of their professional or volunteer work.
  • Most people use LinkedIn to view the profiles and connections of people that they want to know as a part of their professional or volunteer work.
  • PeaceCorps uses Facebook to both recruit volunteers and to recognize the work of current volunteers in the field. It does not, however, use it as a way to connect current volunteers to each other, to build community among them, etc.
  • student atheists association at U of Oregon that uses Facebook to build community among its volunteers (to remind them of upcoming meetings, to thank them for past participation, to give them a forum to share thoughts with each other, etc.)
  • Example ONE of an organization that uses Twitter to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
  • Example TWO of an organization that uses Twitter to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
  • Example ONE of an organization that uses LinkedIN to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
  • Explain why this is a great blog example
  • Explain why this is a great blog example
  • -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
  • -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
  • -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
  • -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)

Social Media and Volunteers Webinar Social Media and Volunteers Webinar Presentation Transcript

  • Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
  • Using ReadyTalk
    • Chat & raise hand
    • All lines are muted
    • If you lose your internet connection, reconnect using the link emailed to you.
    • If you lose your phone connection, re-dial the phone number and re-join.
    • ReadyTalk support: 800-843-9166
  • You are being recorded…
    • Streaming into Second Life
    • This seminar will be available on the TechSoup website along with past webinar presentations:
      • www.techsoup.org/go/webinars
    • You will receive a link to this presentation, material and links.
    • After the webinar, you can ask follow-up questions in our Community Forum
    • Twitter hashtags: #techsoup
  • Social Media for Volunteer Managing and More Facilitator: Kami Griffiths, TechSoup Global Presenters: Erin Barnhart, Jayne Cravens Sponsored by This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License .
  • We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.
  •  
  • Speakers Kami Griffiths Facilitator TechSoup Global Jayne Cravens Presenter Coyote Communications www.coyotecommunications.com jc@coyotecommunications.com Erin Barnhart Presenter Effective Altruism, LLC www.effectivealtruism.com [email_address] Assisting with chat questions: Elliot Harman, TechSoup Global
  • Agenda
    • Definitions
    • Tools
    • Examples
    • Getting Started/Planning
    • Finding Resources/Ongoing Learning
    • Questions
  • Poll
    • What tools are you currently using to recruit/support volunteers?
      • Facebook
      • Twitter
      • Blog
      • LinkedIn
      • Nothing
  • What we mean by “Volunteers”
    • Volunteers are people who undertake tasks for your organization but are not paid:
      • board members
      • committee members
      • pro bono consultants
      • employees on loan
      • people who are assigned community service
      • people who contribute to your online community
    • Your definition can be different, but this presentation uses this definition for “volunteers.”
  • What we mean by “Social Media”
    • Online tools that allow people to
      • show their connections to each other,
      • share and discuss photos, information, etc. (including forwarding info from others)
      • comment on each other's photos, messages or status
    • Think of these as word-of-mouth sites and friend-of-a-friend sites.
  • Impossible to Use Eveerything!
  • 4 Popular “Social Meial Sites
  • Facebook
  • Twitter
  • LinkedIn
  • LinkedIn
  • LinkedIn
  • LinkedIn
    • Provides an easy way to keep up-to-date contact information about volunteers.
    • Easy way to view your volunteers' credentials, skills and experience.
    • Easy way to for your volunteers to show their affiliation with your organization.
  • Organizations Using Social Media to Recruit, Recognize & Build Community Among Volunteers: Examples
  • Facebook Example
  • Facebook Example
  • Twitter Example
  • Twitter Example
  • LinkedIn Example
  • LinkedIn Example
  • LinkedIn Example
  • Blog Example
  • Blog Example
  • Poll:
    • Which Social Media Tool That We've Discussed Excites You Most?
      • Facebook
      • Twitter
      • Blog
      • LinkedIn
  • Getting Started
    • Your Web site must be up-to-date re: how to volunteer, what volunteers do, etc.
    • Create a profile on Facebook (and/or Twitter, a blog platform, etc.)
      • Partner with social media savvy volunteer
      • Work with Communications Manager re: using your organization's overall profile for such.
    • Subscribe to / like other organization's social media activities and observe.
  • Plan
    • Create a schedule for your volunteer-related posts, tied to upcoming dates & events.
    • Draft posts to use in the coming days and weeks so you always have something interesting to post.
    • Let volunteers, staff, donors, clients and others know about your social media activities via meetings, newsletters, your web site, etc.
  • Blog First Steps
    • Your blog could be written by the volunteer manager, another staff member talking about volunteers, a volunteer talking about his or her service, or a client talking about volunteers
    • Post at least twice a month – once a week is even better. Write blogs in advance.
    • Keep it informal with lots of “I” statements.
    • Respond to comments and questions quickly.
    • You may not need a blog.
  • Who Owns What?
    • Your LinkedIn profile is your own. Your Facebook profile may be your organization’s. Who owns your Twitter feed? Get this clear with your organization.
    • Volunteer’s Facebook, LinkedIn and Twitter feeds are their own. You cannot control their content beyond policies like confidentiality.
  • Social Media Practice/Policies
    • What will be your guidelines for linking/liking others?
    • Will you say no to a volunteer who wants to be a “friend” and why?
    • What if a volunteer's profile contains provocative photos or provocative political statements? Remember: their profiles are their own
    • You may not want your volunteers posting to your Facebook wall. Should you have a policy?
    • It's always a work in progress!
  • Involve Volunteers
    • Ask volunteers for their feedback on what you are doing and what you should be doing.
    • If you decide to create a policy, involve volunteers in creating that policy.
    • Make sure volunteers know the purpose of your social media activities focused on current and potential volunteers.
    • Volunteers do not have to be currently serving to stay involved via social media (that makes them online volunteers!)
  • Evaluate
    • New volunteers?
    • More diverse volunteers?
    • Re-energized volunteers?
    • Volunteers sticking around longer?
    • Happier volunteers?
    • More awareness at your organization re: what volunteers do?
    • More feedback from volunteers?
    • Find out with surveys, by asking questions on volunteer applications, by asking questions at meetings, etc. And report on what's happening to your board!
  • Find Resources/Ongoing Learning
    • TechSoup web site: techsoup.org
    • Erin's web site: effectivealtruism.com
    • Jayne's web site: coyotecommunications.com
    • Beth's Blog: beth.typepad.com
    • For policies: workforceonline.com
    • Your favorites? Post to the TechSoup community!
  • Questions
  • Continue the Discussion
    • Go to www.techsoup.org
    • Click on “Community”
    • Click on “Forums”
    • Click on “Volunteers and Technology”
    • Ask your questions / make your comments!
  • Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
  • Thank you! Please complete the post event survey! Kami Griffiths, kamigriffiths@gmail.com