Presentation taking online donations

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Are you interested in taking online donations, but not sure where to start? This can be a very confusing process, with many options and it’s not easy to determine what the best solution is for your nonprofit or library. Attend this free webinar and learn about the different ways that you can raise money online and the tools to make it safe for your donors.

We will talk about ways to take donations, learn about related products that TechSoup offers, and hear from people using those tools.

This webinar is ideal for decision makers, development directors, website managers, or anyone interested in learning more about taking online donations.

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  • Key points: NOT a technology session: focus on process
  • Presentation taking online donations

    1. 1. Make it Easy to Give: Taking Online Donations May 20, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>Streaming into Second Life </li></ul><ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li>www.techsoup.org/go/webinars </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Fundraising Forum: </li></ul><ul><ul><li>bit.ly/ckbd7F </li></ul></ul><ul><li>Twitter hashtags: #techsoup </li></ul>
    4. 4. Make it Easy to Give: Taking Online Donations Sponsored by Presenters: Chris Dumas, Alex Kehayias
    5. 5. Today’s Speakers Alex Kehayias Comodo Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand & Allyson Bliss, TechSoup Chris Dumas Consultant
    6. 6. Agenda <ul><li>What should be considered </li></ul><ul><li>Taking donations through your website </li></ul><ul><li>Making it secure </li></ul><ul><li>What’s required </li></ul><ul><li>Constituent fundraising </li></ul><ul><li>Online auctions </li></ul><ul><li>Other strategies </li></ul><ul><li>Marketing & outreach </li></ul>
    7. 7. Starting Considerations <ul><li>What does it need to do? </li></ul><ul><li>Where does it need to go? </li></ul><ul><li>How does data/money flow? </li></ul><ul><li>Cost of transactions </li></ul><ul><li>Cost of usability </li></ul><ul><li>Cost of administration </li></ul>
    8. 8. Donations From Website <ul><li>Notes </li></ul><ul><li>Fee </li></ul><ul><li>Emails and Follow up </li></ul><ul><li>Reports </li></ul><ul><li>Usability </li></ul><ul><li>Compliance </li></ul><ul><li>Integration </li></ul>
    9. 9. Donation Forms
    10. 10. DIY Donation Pages <ul><li>Pros </li></ul><ul><li>More payment options </li></ul><ul><li>More control over the experience </li></ul><ul><li>Recurring donations </li></ul><ul><li>Optimization </li></ul><ul><li>Cons </li></ul><ul><li>Higher investment to set up and run </li></ul><ul><li>Requires more skilled resources </li></ul><ul><li>Higher security requirements </li></ul>
    11. 11. What You’ll Need <ul><li>Merchant Account </li></ul><ul><li>Merchant ID </li></ul><ul><li>Payment Gateway </li></ul><ul><li>Web developer </li></ul>
    12. 12. How Will Donors Know it’s Secure? <ul><li>SSL Certificate - authentication and encryption </li></ul><ul><li>Security Seals - visual reassurance improves conversion rates </li></ul>
    13. 13. Trust Mark Mouse Over <ul><li>Over 10,000,000 interactions with seals every month </li></ul><ul><li>Addresses concerns of security and identity </li></ul><ul><li>Spoof protection </li></ul>
    14. 14. Barack Obama’s Donation Page <ul><li>Most successful online fund raising </li></ul><ul><li>Directly takes credit card payment </li></ul><ul><li>Secured by Comodo </li></ul>
    15. 15. What is Required to Take Online Donations? <ul><li>PCI Compliance </li></ul><ul><li>Must be compliant if you store, receive or transmit credit card data </li></ul><ul><li>Must validate compliance quarterly </li></ul><ul><ul><li>Perform vulnerability scan from an ASV </li></ul></ul><ul><ul><li>Complete SAQ annually </li></ul></ul>
    16. 16. Products Available via TechSoup <ul><li>Comodo’s partnership with TechSoup </li></ul><ul><li>provides heavily discounted services </li></ul><ul><li>essential for building trust and security </li></ul><ul><li>SSL certificates w/security seal </li></ul><ul><li>PCI vulnerability scanning </li></ul>
    17. 17. Distributed Fundraising
    18. 18. Firstgiving
    19. 19. StayClassy
    20. 20. ChipIn
    21. 21. givezooks
    22. 22. Online Auctions
    23. 23. Other Methods <ul><li>Web search </li></ul><ul><li>Micropayment – twitpay </li></ul><ul><li>Mobile: Square and terminal apps </li></ul>
    24. 24. Online Marketing Channels Facebook Viral/ Referral Twitter Email SEO SEM and PPC Widget Video Donation Form
    25. 25. Analytics <ul><li>Is your donation form usable? </li></ul><ul><li>What content drives conversions? </li></ul><ul><li>What traffic donates? </li></ul>
    26. 26. Resources <ul><li>Online Donation Provider Comparison www.affinityresources.com/pgs/awz55Online2.shtml   Distributed Giving www.techsoup.org/learningcenter/funding/page11492.cfm Auctions www.idealware.org/articles/fgt_auctions.php   </li></ul><ul><li>Full list at: </li></ul><ul><li>bit.ly/onlinedonations </li></ul>
    27. 27. Questions? Submit your questions using the chat box.
    28. 28. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the Fundraising Forum: </li></ul><ul><ul><li>bit.ly/ckbd7F </li></ul></ul>
    29. 29. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>
    30. 30. Upcoming Webinars <ul><li>Successful Event Promotion with Social Media </li></ul><ul><ul><li>Thursday, June 3, 11 a.m. Pacific time </li></ul></ul>
    31. 31. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
    32. 32. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392

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