Find your Facebook voice. 90% of the power of a Facebook Page is in the Status Updates because they get News Feed exposure. If you aren’t getting any Comments or Thumbs Up, then you haven’t found it and your Facebook ROI is probably minimal.
Be nice. Reply and ReTweet. The more you ReTweet others, the more often you will get ReTweeted. The fastest way to gain new “Followers” is to be ReTweeted. But be smart about it. Only ReTweet interesting content. Don’t bore your followers with boring chit chat!
Mix it up! Don’t only Tweet your own content. Send out interesting, valuable content that’s ReTweetable. Overtime you will get a sense of what kind of content your Twitter followers are interested in. If you are not getting ReTweeted, then your ROI from Twitter is likely minimal.
Use third-party Twitter Apps. There are currently over 2,900 third-party Twitter Apps (oneforty.com). The vast majority are free and can be used to improve your engagement with all your social networking communities.
Launch a blog. Blogging allows your organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles and feature how readers can sign up for your organization’s e-Newsletter and text message campaigns!
Utilize LinkedIn. The vast majority of nonprofits are creating groups named after their organization. That doesn’t work – even for large nationally known organizations with high brand recognition. It’s better to create a Group named after a cause or issue.
1 in 5 Americans now access the Mobile Web daily. Nonprofits were one of the first to embrace Web 2.0 beginning with MySpace is 2005, but they have been slow to embrace the Mobile Web. A popular misconception is that is it expensive to so do.