Presentation social media listening dashboard
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As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will define the concept of a "social media listening dashboard", describing how nonprofits can use free and low-cost services to track and stay notified about online communications that relate to their work and brand. Best practices for coordinating online communications will be addressed, and specific how-to's will provide participants with the information they need to get started in their online listening.
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Presentation social media listening dashboard
- 1. Social Media Listening Dashboard April 22, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
- 4. Social Media Listening Dashboard Sponsored by Presenters: Amy Sample Ward, Allen Gunn
- 5. Today’s Speakers Allen Gunn Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand Amy Sample Ward
- 7. Why Is Listening Important? Flickr: Ky Olsen
- 9. What Does Listening Mean? Flickr: Gene Hunt
- 10. What Doesn’t Listening Mean? Flickr: Jason Gulledge
- 13. How Can I Get Started: Alerts
- 14. How Can I Get Started: RSS
- 15. How Can I Get Started: RSS
- 16. How Can I Get Started: Netvibes
- 17. How Can I Get Started: Netvibes
- 18. How Can I Get Started: Analytics
- 30. Listening To Improve Work: Internally From crossed wires to working seamlessly. Flickr: farleyj and quapan
- 32. Questions? Submit your questions using the chat box.
- 36. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
- 37. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392
Editor's Notes
- Key points: NOT a technology session: focus on process
- Listening is the first step in the engagement process using social media. If you don’t invest in listening first, you won’t know where best to connect with your community; and if you don’t build listening into your social media strategy, you will miss out on opportunities to grow with your community, influence the conversation about your services or sector, and more.
- Listening let’s you learn about the community around you (offline and online) - it let’s you take the pulse of the larger conversation. Are your services known about? Are your projects relevant? Is your information or research helpful? How can you best serve your community? Listening online lets you hear answers to those questions, even if they aren’t directly related to your organization.
- Listening can mean a variety of things, and we’ll show a lot of different options in this webinar. But generally, listening means subscribing, searching, and using tools to gather content for you about any of the staff, programs, or issues relevant to your work.
- Listening does not mean passivity: you have to seek out the sources of content, the conversations, the platforms. It isn’t free: it takes either your time or energy or maybe your money depending on the tools you want to use.
- Some great tools for listening are some of the easiest to use! And some of my favorites, actually. Let’s look at Google Alerts, Technorati and Google’s Blog Search.
- Google Alerts is a tool from Google that lets you set your search criteria - just like you would use in a web search - like your organization’s name, key words related to your services or sector, project names, and so on, and then determine how often you want to be alerted with any search results (daily, whenever it happens). For example, say you work at the world’s best nonprofit and you want to know whenever you name appears online. You’d put your organizaiton’s name, “the world’s best nonprofit” in the search terms box. Select what type of content you want to search - if you are only looking for videos or blogs etc. Comprehensive will search all content types. Select how often you want to be notified and then enter your email address - voila! You have an alert set up! You can set up more than one; I like to have an alert for the organization name in and out of quotes (as the google alerts function just like google searches where the use of quotes means it looks for the exact match and no quotes means it looks for those words), the key words for the sector like oregon public education, or aids awareness, and then the names of key staff members like the executive director, communications or PR director and so on so if they are mentioned or quoted we can see that, too. What is great about alerts is that you can deliver results to your email, or to RSS.
- Google Blog Search is a way of narrowing your Google Search to blog content - so, instead of pulling up organizations, consultants, and everything else in your search, you can pull up blogs where conversations are more likely taking place. Technorati allows you to search the “blogosphere” for blog posts discussing your services or sector. The site has become the definitive source for the top stories, opinions, photos and videos emerging from news, entertainment, business and so on. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere. The authority of a blog is sometimes complex and fickle so not something we are really focusing on here, but it means essentially how prominent the blog is. According to Technorati, a new blog is created about every second, and there are over 80,000 blogs created daily. With numbers like that, there’s no way you can find all the relevant content about your organization or your organization’s work all on your own. So using indexing tools like Technorati to search for content is a huge boost.
- So, What IS RSS? RSS means really simple syndication. That’s what it stands for, I should say, as “really simple syndication” doesn’t mean all that much to me. Here’s how to understand it: Instead of visiting your favorite bookmarks, whether they are websites, blogs, youtube channels, or even your favorite seciont on craigslist, you can subscribe to them using RSS. You can see right away if a page on the web is available via RSS by the little signal icon that appears on the page or in the URL bar of your browser. When you subscribe, you have updated content, postings, videos or whatever is on the page you’ve subscribed to, delivered to you via RSS whenever it is posted. The subscription is called a feed. So, all you need, is an RSS Reader to serve as the holding space for all your feeds, and you’re set to go!
- Netvibes is an RSS reader that is a lot like a Google homepage, if you have used or seen one of those before and can do a lot for you. It’s a way of subscribing to and managing RSS feeds by using little widgets, or boxes that you can customize and arrange as you like. Netvibes also lets you create dashboards that are public or private, so you can have a listening dashboard for your internal staff and then a public one for your whole sector!
- Some great tools for listening are some of the easiest to use! And some of my favorites, actually. Let’s look at Google Alerts, Technorati and Google’s Blog Search.