As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?"
In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably.
This webinar will define the concept of a "social media listening dashboard", describing how nonprofits can use free and low-cost services to track and stay notified about online communications that relate to their work and brand. Best practices for coordinating online communications will be addressed, and specific how-to's will provide participants with the information they need to get started in their online listening.
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