Presentation Get Started on Facebook

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Presentation Get Started on Facebook

  1. 1. talks! Get Started on Facebook March 11, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 or 6339349 Sponsored by
  2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
  3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><li>www.techsoup.org/go/webinars </li></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>Streaming in SecondLife </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li>tinyurl.com/yb2cuvc </li></ul></ul><ul><li>Twitter hashtags: #techsoup </li></ul>
  4. 4. talks! Get Started on Facebook Sponsored by Presenters: John Haydon, johnhaydon.com Gabe O'Neill, Kids are Heroes
  5. 5. Today’s Speakers John Haydon johnhaydon.com Gabe O'Neill Kids are Heroes Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton
  6. 6. Agenda <ul><li>Overview: Why Use Facebook? </li></ul><ul><li>Facebook Basics </li></ul><ul><li>How to Get Started </li></ul><ul><li>Best Practices </li></ul><ul><li>Audience Q&A </li></ul><ul><li>Resources </li></ul><ul><li>About TechSoup </li></ul>
  7. 7. What is Facebook?
  8. 8. Why Facebook? <ul><li>375 million active users (February 2010) </li></ul><ul><li>50% of active users log in daily </li></ul><ul><li>Fastest-growing demographic is 35 and older </li></ul><ul><li>6 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>10 million users become fans of Facebook Pages each day </li></ul><ul><li>65 million active users accessing Facebook through their mobile devices </li></ul>Source: Facebook
  9. 9. Why Facebook? Google: 2.8 Billion Visits in January Facebook: 2.9 Billion Visits in January Facebook Google
  10. 10. Why Facebook? &quot;People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities.&quot; - Dave Yovanno, CEO of Gigya Inc.
  11. 11. Facebook Pages vs. Groups Fan Page Group
  12. 12. Facebook Pages vs. Groups <ul><li>Represents a cause or idea </li></ul><ul><li>No customization </li></ul><ul><li>No apps </li></ul><ul><li>All groups look alike </li></ul><ul><li>Limited messaging </li></ul><ul><li>Received as “message” </li></ul><ul><li>Wall </li></ul><ul><li>Users share many media types </li></ul><ul><li>No widgets </li></ul><ul><li>Some private, some public </li></ul><ul><li>Represents an organization </li></ul><ul><li>Customizable tabs </li></ul><ul><li>Apps galore! </li></ul><ul><li>Customized user experience </li></ul><ul><li>Target updates </li></ul><ul><li>Received as “updates” </li></ul><ul><li>Wall </li></ul><ul><li>Users share many media types </li></ul><ul><li>FanBox </li></ul><ul><li>All public and searchable </li></ul>Page for Organizations Group for People
  13. 13. Facebook Privacy Settings
  14. 14. Getting Started: Set Goals for Facebook <ul><li>Enhance your nonprofit’s brand </li></ul><ul><li>Educational outreach </li></ul><ul><li>Develop a fan base </li></ul><ul><li>Create awareness about your cause or nonprofit </li></ul><ul><li>Raise money </li></ul><ul><li>Enhance existing marketing and outreach efforts </li></ul>
  15. 15. Facebook In Action: Kids Are Heroes <ul><li>Link to Facebook from website </li></ul>www.kidsareheroes.com
  16. 16. Create a Welcome Page for New Visitors You can create a unique landing page for new visitors – such as a “Welcome” message. www.facebook.com/kidsareheroes
  17. 17. Customize Your Visitors’ Experience www.facebook.com/kidsareheroes Static FBML allows you to create customized tabs on your Facebook Fan page. (FBML = Facebook’s mark-up language)
  18. 18. Share Announcements & Info Wall Stream – Kids Are Heroes : Highlight official organization information www.facebook.com/kidsareheroes
  19. 19. Provide a Forum for Fan-only Interaction Wall Stream - Just Fans : Separate stream for fans to interact with each other www.facebook.com/kidsareheroes
  20. 20. Best Practices: Facebook Page Settings Determine who sees your Page
  21. 21. Best Practices: Set Views & Permissions Determine what your audience sees and when they see it.
  22. 22. Getting More Facebook Fans <ul><li>E-mail announcement to your audience </li></ul><ul><li>Embed Facebook page links in your e-mails </li></ul><ul><li>Create an incentive for users to become a Fan of your Facebook page </li></ul><ul><li>Add a Fanbox to your website </li></ul><ul><li>Try using Facebook ads </li></ul><ul><li>Create great content! </li></ul><ul><li>Always ask fans to share when you send messages </li></ul>
  23. 23. Managing Your Facebook Page <ul><li>Use the Notes application to import blogs and other information to automate your Page </li></ul><ul><li>Stay engaged with your fans </li></ul><ul><li>Don’t send too many updates </li></ul><ul><li>Make sure the updates that you do send will be useful to your fans </li></ul>
  24. 24. Best Practices: Engage Users San Rafael Public Library : www.facebook.com/srpublib
  25. 25. Best Practices: Customize Tabs San Rafael Public Library : www.facebook.com/srpublib
  26. 26. Best Practices: Stay Responsive People just want to be heard. Sherman Health : www.facebook.com/ShermanHealth
  27. 27. More Resources <ul><li>We Are Media : Social Media Starter Kit for Nonprofits http://wearemedia.org </li></ul><ul><li>Socialbrite : Social Tools for Social Change http://socialbrite.org </li></ul><ul><li>The Facebook Blog http://blog.facebook.com </li></ul><ul><li>John Haydon http://johnhaydon.com </li></ul><ul><li>Gabe O’Neill http:// justgabe.com/fbook </li></ul>
  28. 28. talks! Questions? Submit your questions using the chat box.
  29. 29. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the Emerging Technologies Forum: </li></ul><ul><ul><li>tinyurl.com/yb2cuvc </li></ul></ul>
  30. 30. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><li>Read helpful articles in our Learning Center </li></ul><ul><li>Request donated software , hardware, and online services </li></ul><ul><li>Join our community forums to learn from your colleagues </li></ul><ul><li>Browse upcoming events and conferences </li></ul>
  31. 31. Upcoming Webinars <ul><li>Is Salesforce CRM Right for Your Organization? </li></ul><ul><ul><li>Thursday, March 25, 11 a.m. Pacific time </li></ul></ul><ul><li>Around the Twitter World in 60 Minutes </li></ul><ul><ul><li>Tuesday, March 16, 11 a.m. Pacific time </li></ul></ul><ul><li>Finding the Perfect Donor Database in an Imperfect World </li></ul><ul><ul><li>Thursday, April 15, 11 a.m. Pacific time </li></ul></ul>
  32. 32. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
  33. 33. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392
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