Presentation event promotion with social media


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  • Key points: NOT a technology session: focus on process
  • Presentation event promotion with social media

    1. 1. Successful Event Promotion with Social Media June 3, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>Streaming into Second Life </li></ul><ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Virtual Community Forum: </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Twitter hashtags: #techsoup </li></ul>
    4. 4. Successful Event Promotion with Social Media Sponsored by Presenters: Janet Fouts & Avi Kaplan
    5. 5. Today’s Speakers Avi Kaplan Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Chris Peters & Stephanie Parker, TechSoup Janet Fouts
    6. 6. Agenda <ul><li>Getting started </li></ul><ul><li>Local and national event sites </li></ul><ul><li>Social media sites </li></ul><ul><li>Sample event </li></ul><ul><li>Create and maintain a social network </li></ul><ul><li>After the event </li></ul><ul><li>Continued engagement </li></ul>
    7. 7. Getting Started <ul><li>Event dashboard </li></ul><ul><li>Team info </li></ul><ul><li>Content </li></ul><ul><li>Identify target sites </li></ul><ul><li>Communicate with your networks </li></ul>
    8. 8. Event Dashboard <ul><li>Press releases </li></ul><ul><li>Images/videos </li></ul><ul><li>Messaging </li></ul><ul><li>Links for information </li></ul><ul><li>Contacts list </li></ul>
    9. 9. Your Team <ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Membership </li></ul><ul><li>Social media connections </li></ul>
    10. 10. Content <ul><li>Messaging and quotes </li></ul><ul><li>Images/ video </li></ul><ul><li>Related information </li></ul><ul><li> or </li></ul>
    11. 11. Event Posting Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li>Yelp Events </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    12. 12. Using Social Media <ul><li>Find and Enable Supporters </li></ul><ul><li>Promote and build anticipation </li></ul><ul><li>Enhance your event and connect participants </li></ul><ul><li>Capture the experience </li></ul><ul><li>Reflect and Thank </li></ul>
    13. 13. Example Event: TweetsGiving <ul><li>A global celebration that aims to change the world through the power of gratitude. </li></ul>
    14. 14. Grow Your Networks
    15. 15. Follow Up: Deepen the Engagement <ul><li>Publicly thank, celebrate and report </li></ul><ul><li>Publish captured media to re-share the experience. </li></ul><ul><li>Invite feedback </li></ul><ul><li>Follow up individually </li></ul>
    16. 16. Contact Us <ul><li>Janet Fouts </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Twitter: @jfouts </li></ul><ul><li>408.216.7423 </li></ul>Avi Kaplan [email_address] Twitter: @MeshugAvi
    17. 17. Questions? Submit your questions using the chat box.
    18. 18. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the Virtual Community Forum: </li></ul><ul><ul><li>http:// </li></ul></ul>
    19. 19. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>
    20. 20. Upcoming Webinars <ul><li>Get Started with TechSoup's Product Donation Program </li></ul><ul><ul><li>Thursday, June 10, 11 a.m. Pacific time </li></ul></ul><ul><li>Flip-in' Out @ the Library </li></ul><ul><ul><li>Thursday, June 17, 11 a.m. Pacific time </li></ul></ul>
    21. 21. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information:
    22. 22. Thank you! Please complete the post event survey! Kami Griffiths,, 415-633-9392