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OCTribe Meetup presentation by Charles Baker of Meetup.com
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OCTribe Meetup presentation by Charles Baker of Meetup.com

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October's MeetUp was with MeetUp! We were joined by Charles Baker, Strategy & Community Development Manager at Meetup. Charles talked about how online communities can maintain the connection offline …

October's MeetUp was with MeetUp! We were joined by Charles Baker, Strategy & Community Development Manager at Meetup. Charles talked about how online communities can maintain the connection offline and how people can find communities via the Meetup network, as well as the intricacies of managing offline communities online.

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  • Turn weak ties into strong ties
  • Turn weak ties into strong ties, then stitch them together

Transcript

  • 1. Mobilizing Social Networks 1 [email_address] @charles_baker
  • 2.
  • 3.
  • 4.  
  • 5.
    • Small groups that are….
    • Self-organized,
    • Real-world,
    • Real-time,
    • Networked,
    • Everywhere
  • 6. Meetup Groups are started by individuals to create community about something in their town, while Meetup Everywhere is for organizations, companies, and movements to enable their fans/followers/customers/audience to create community about them, everywhere.
  • 7. How does Meetup Everywhere work? 8 Setup a free Meetups page, get the word out, challenge your users to Meetup Users organize offline Meetups big & small in their towns You celebrate, stoke & curate the offline communities your users create Mashable Meetups Everywhere Simple, powerful and free way for organizations to have Meetups Everywhere
  • 8. New York fans of the blog Apartment Therapy have been meeting up locally since 2007. Apartment Therapy’s founder Maxwell recognized the value of those meetings, saying, “While we’ve grown as an online community, there is no replacement for real face to face meetings OFFLINE.”
  • 9. The Huffington Post sparked 435 Meetups across the world..
  • 10.  
  • 11.  
  • 12. 9 Talk Strategy
  • 13. How to…. 10
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate success
    • Repeat
  • 14. How to… 11
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate success
    • Repeat
    Pick a day (any day)
  • 15. Pick a day (any day) 12 Tell everyone to meetup everywhere on one day Worlds Ocean Day: Organization’s Birthday: Flag Day: Or even…. Anniversaries, holidays, a big event, made up holidays…
  • 16.  
  • 17.  
  • 18.  
  • 19. How to… 16
    • Pick a day ( any day)
    • Pick a simple hook with a clear call to action
    • Get the word out
    • Celebrate success
    • Repeat
    Pick a simple hook
  • 20. Pick a simple hook 17 What’s your theme? Layout a few ideas for what people can do when they meetup in real life.
  • 21. How to… 18
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate success
    • Repeat
    Get the word out
  • 22. Get the word out 19 Blog it up and promote on your site
  • 23. Get the word out 20 Social
  • 24. Get the word out 21 Social: Your followers will follow your lead
  • 25. How to… 22
    • Pick a day ( any day)
    • Pick a simple hook
    • Get the word out
    • Celebrate success
    • Repeat
    Celebrate success
  • 26. Celebrate 23 Social strutting
  • 27. Celebrate 24 Social strutting
  • 28. Celebrate 25 Blog it up
  • 29. Celebrate 26 Send an email
  • 30. How to… 27
    • Pick a day ( any day)
    • Pick a simple hook with a clear call to action
    • Get the word out
    • Celebrate success
    • Repeat
    Repeat
  • 31. Repeat 28
  • 32. Resources…. 29 Meetupeverywhere.tumblr.com Meetup.com/everywhere [email_address]