More Related Content Similar to Nathan McGee of Zynga: Building Superfans Similar to Nathan McGee of Zynga: Building Superfans (20) Nathan McGee of Zynga: Building Superfans2. Look Who’s Talking Nathan McGee, Lead Community Manager, Zynga (Mafia Wars) @nathanmcgee nathanmcgee.com nate@nathanmcgee.com linkedin.com/in/nathanmcgee 4. Why A Super Fan? Demonstrates Loyalty Provides feedback Builds awareness Increases Spend/involvement 5. How To Create interest Engage Introduce Give responsibility Give them the tools 8. What Happens? Consumer to Consumer Behavior they spend on average 25% - 30% more at time of purchase and buy 53% more frequently 10% conversion of non-payer to payers 2Xs more engaged with the product Loyal Longer 13. It’s the Simple Things A Note of Appreciation Birthday Message Cheap Swag Goes a Long Way! 16. Tactics Nick name for group Nick names for individuals Identifiable Symbols Lingo Set a common goal 18. So…? This sounds great for video games and rock stars… but what about a REAL business? 19. Thank You! Nathan McGee, Lead Community Manager, Zynga (Mafia Wars) @nathanmcgee nathanmcgee.com nate@nathanmcgee.com linkedin.com/in/nathanmcgee Editor's Notes How would you introduce people in your community? Sports teams for guysClothing for women You give them responsibility and they get excited!Psychology