BUILDING SUPERFANS!<br />Taking your community to the next level.<br />
Look Who’s Talking<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.c...
Building a Super Fan<br />
Why A Super Fan?<br />Demonstrates Loyalty<br />Provides feedback<br />Builds awareness<br />Increases Spend/involvement<b...
How To<br />Create interest<br />Engage<br />Introduce<br />Give responsibility<br />Give them the tools<br />
The Introduction<br />What does that mean?<br />
What Happens?<br />Consumer to Consumer Behavior<br />they spend on average 25% - 30% more at time of purchase and buy 53%...
Give Responsibility<br />Meet ups<br />Chats<br />Fan Clubs<br />Other organizations<br />
Give Them Tools<br />Instructions<br />Exclusive Access<br />VIP Treatment<br />
Las Vegas Baby!<br />
It’s the Simple Things<br />A Note of Appreciation<br />Birthday Message<br />Cheap Swag Goes a Long Way!<br />
Take it Even Further<br />Get in Their Brain<br />
What do they have in common?<br />
Tactics<br />Nick name for group<br />Nick names for individuals<br />Identifiable Symbols<br />Lingo<br />Set a common go...
WAH LA… The Super Fan<br />
So…?<br />This sounds great for video games and rock stars… but what about a REAL business?<br />
Thank You!<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />...
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Nathan McGee of Zynga: Building Superfans

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  • How would you introduce people in your community?
  • Sports teams for guysClothing for women
  • You give them responsibility and they get excited!Psychology
  • Nathan McGee of Zynga: Building Superfans

    1. 1. BUILDING SUPERFANS!<br />Taking your community to the next level.<br />
    2. 2. Look Who’s Talking<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />
    3. 3. Building a Super Fan<br />
    4. 4. Why A Super Fan?<br />Demonstrates Loyalty<br />Provides feedback<br />Builds awareness<br />Increases Spend/involvement<br />
    5. 5. How To<br />Create interest<br />Engage<br />Introduce<br />Give responsibility<br />Give them the tools<br />
    6. 6. The Introduction<br />What does that mean?<br />
    7. 7.
    8. 8. What Happens?<br />Consumer to Consumer Behavior<br />they spend on average 25% - 30% more at time of purchase and buy 53% more frequently<br />10% conversion of non-payer to payers<br />2Xs more engaged with the product<br />Loyal Longer<br />
    9. 9. Give Responsibility<br />Meet ups<br />Chats<br />Fan Clubs<br />Other organizations<br />
    10. 10.
    11. 11. Give Them Tools<br />Instructions<br />Exclusive Access<br />VIP Treatment<br />
    12. 12. Las Vegas Baby!<br />
    13. 13. It’s the Simple Things<br />A Note of Appreciation<br />Birthday Message<br />Cheap Swag Goes a Long Way!<br />
    14. 14. Take it Even Further<br />Get in Their Brain<br />
    15. 15. What do they have in common?<br />
    16. 16. Tactics<br />Nick name for group<br />Nick names for individuals<br />Identifiable Symbols<br />Lingo<br />Set a common goal<br />
    17. 17. WAH LA… The Super Fan<br />
    18. 18. So…?<br />This sounds great for video games and rock stars… but what about a REAL business?<br />
    19. 19. Thank You!<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />

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