Nathan McGee of Zynga: Building Superfans
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Nathan McGee of Zynga: Building Superfans

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  • You give them responsibility and they get excited!Psychology

Nathan McGee of Zynga: Building Superfans Nathan McGee of Zynga: Building Superfans Presentation Transcript

  • BUILDING SUPERFANS!
    Taking your community to the next level.
  • Look Who’s Talking
    Nathan McGee,
    Lead Community Manager, Zynga (Mafia Wars)
    @nathanmcgee
    nathanmcgee.com
    nate@nathanmcgee.com
    linkedin.com/in/nathanmcgee
  • Building a Super Fan
  • Why A Super Fan?
    Demonstrates Loyalty
    Provides feedback
    Builds awareness
    Increases Spend/involvement
  • How To
    Create interest
    Engage
    Introduce
    Give responsibility
    Give them the tools
  • The Introduction
    What does that mean?
  • What Happens?
    Consumer to Consumer Behavior
    they spend on average 25% - 30% more at time of purchase and buy 53% more frequently
    10% conversion of non-payer to payers
    2Xs more engaged with the product
    Loyal Longer
  • Give Responsibility
    Meet ups
    Chats
    Fan Clubs
    Other organizations
  • Give Them Tools
    Instructions
    Exclusive Access
    VIP Treatment
  • Las Vegas Baby!
  • It’s the Simple Things
    A Note of Appreciation
    Birthday Message
    Cheap Swag Goes a Long Way!
  • Take it Even Further
    Get in Their Brain
  • What do they have in common?
  • Tactics
    Nick name for group
    Nick names for individuals
    Identifiable Symbols
    Lingo
    Set a common goal
  • WAH LA… The Super Fan
  • So…?
    This sounds great for video games and rock stars… but what about a REAL business?
  • Thank You!
    Nathan McGee,
    Lead Community Manager, Zynga (Mafia Wars)
    @nathanmcgee
    nathanmcgee.com
    nate@nathanmcgee.com
    linkedin.com/in/nathanmcgee