Maria Ogneva's OCTRIBE presentation on social business

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  • 1. Social media vs. social businessCheckers vs. chess Maria Ogneva, Director of Community, Yammer @yammer @themaria
  • 2. do you feel like this……when calling800 numbers? @yammer @themaria http://www.flickr.com/photos/84773433@N00
  • 3. @yammer @themariahttp://www.flickr.com/photos/51378257@N00/2248361060/
  • 4. @yammer @themaria
  • 5. causes ofsocial media crisessource: altimeter group 15% exposure of poor experience 12% violation of ethical guidelines 8%@yammer @themaria rogue employees
  • 6. @yammer @themaria
  • 7. nothersilo? @yammer @themaria http://www.flickr.com/photos/76635893@N00/2203549363/
  • 8. @yammer @themariahttp://www.flickr.com/photos/61565201@N00/229158080/
  • 9. doing beingsocial media a social businessexternal holisticanother silo cross-functionalfocused on PR focused on learningshort-term focus long-term focusephemeral systematicfashionable transformative @yammer @themaria
  • 10. @yammer @themaria
  • 11. 38%TIME LOSTduplicating work& searching forinformation Source: IDC @yammer @themariaSource: Forrester Research,Demystifying the Mobile Workforce, June 2011
  • 12. 62%of employees work inMULTIPLELOCATIONSduring the work week Source: Forrester Research, Demystifying the Mobile Workforce, June 2011Source: Forrester Research, @yammer @themariaDemystifying the Mobile Workforce, June 2011
  • 13. @yammer @themaria
  • 14. @yammer @themaria
  • 15. foundation of strength @yammer @themaria http://www.flickr.com/photos/8427538@N02/2307224581/
  • 16. adaptability @yammer @themariahttp://www.flickr.com/photos/40418474@N00/3939008630/
  • 17. @yammer @themaria
  • 18. @yammer @themaria
  • 19. @yammer @themaria
  • 20. @yammer @themaria
  • 21. @yammer @themaria
  • 22. @yammer @themaria
  • 23. @yammer @themaria
  • 24. step 1 understand your culture @yammer @themariahttp://www.flickr.com/photos/22177648@N06/2137735924/
  • 25. step 2 don’t do it aloneInternal advocates business units exec leadership @yammer @themaria @yammer @themaria
  • 26. step 3tie to business objectives @yammer @themaria @yammer @themaria
  • 27. step 4 create a planassign resourcespolicy & governancetrainingwork with stakeholders @yammer @themaria @yammer @themaria
  • 28. step 5listen first, listen everywhere @yammer @themaria @yammer @themaria
  • 29. step 6have a response plan @yammer @themaria @yammer @themaria
  • 30. step 7become connected @yammer @themaria @yammer @themaria
  • 31. step 8 integrate systemsPeople Conversations Content Business data Mobile @yammer @themaria @yammer @themaria
  • 32. step 9mobilize & enable @yammer @themaria @yammer @themaria
  • 33. step 10measure & predict, demonstrate success @yammer @themaria @yammer @themaria
  • 34. step 11build community community opportunity @yammer @themaria @yammer @themaria
  • 35. step 12 learn, evolve, co-createFail fast, learn and be humble @yammer @themaria @yammer @themaria
  • 36. remember... behavior change is hardFail fast, learn and be humble @yammer @themaria @yammer @themaria
  • 37. BUT…it isSO worth it! @yammer @themaria
  • 38. Thank you! Keep in touch: @themaria about.me/themaria blog.yammer.com socialsilk.com @yammer @themaria