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Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
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Introduction To Social Media & Fundraising

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You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and audio file. Please post additional questions to the Emerging Technology …

You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and audio file. Please post additional questions to the Emerging Technology Forum.

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  • Attract with content Build familiarity and value … which builds trust Trust + Interaction and engagement builds loyalty Loyalty and belief builds advocacy
  • Transcript

    1. talks! talks! Introduction to Social Media & Fundraising Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by
    2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li>www.techsoup.org/go/webinars </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technology Forum: </li></ul><ul><ul><li>tinyurl.com/l7nrns </li></ul></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    4. Introduction to Social Media & Fundraising <ul><li>Facilitator: Kami Griffiths, TechSoup </li></ul><ul><li>Presenters: John Haydon, Chris Garrett </li></ul>talks! Sponsored by
    5. Today’s Speakers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Volunteer: Becky Wiegand, TechSoup Kami Griffiths TechSoup John Haydon johnhaydon.com Chris Garrett chrisg.com
    6. What we’ll cover <ul><li>Before you go online </li></ul><ul><li>The big picture </li></ul><ul><li>Three fundraising models for $$$ </li></ul><ul><ul><li>Campaigns </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Grassroots </li></ul></ul><ul><li>Turning fans into fundraisers </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    7. Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    8. Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Creating a conversation on the issue vs. Talking about your nonprofit
    9. Before you go online <ul><li>Oxfam’s fundraising result shrunk by 50% even though their membership grew 50%. </li></ul><ul><li>Everything changed when they started focusing on how 100 million people went hungry in 2008. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    10. Before you go online <ul><li>FYI - video is one of the most powerful ways to start this conversation. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    11. Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 <ul><li>Another great example – from Girleffect.org </li></ul>
    12. The Big Picture... Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    13. ... and how it all ties together
    14. Three fundraising models - $$$ <ul><li>Perpetual </li></ul><ul><li>Events / Wishlist </li></ul><ul><li>Grassroots </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    15. Perpetual or “static” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    16. Three fundraising models - Perpetual <ul><li>Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    17. Event or “wishlist” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    18. Three fundraising models - Events <ul><li>Events / Wish lists are tied to a specific need or event. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 $14,500 in 24 hours for Strength.Org
    19. Three fundraising models - Events <ul><li>Events / Wish lists are tied to a specific need or event. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    20. Three fundraising models - Events <ul><li>Events or Wish lists enable donors to feel more directly involved with the impact of their donations. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Buy a hug for $10 and have it “sent” to a specific area of need.
    21. Grassroots or “engagement” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    22. Three fundraising models - Grassroots Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 <ul><li>Grassroots approach involves leveraging your cultists for fundraising. </li></ul>
    23. <ul><li>Grassroots approach involves leveraging your cultists for fundraising. </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Three fundraising models - Grassroots
    24. Fans to Fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    25. Social Media Journey <ul><li>Take your audience on a journey </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Visitor Return Visitor Subscriber “ Converted” Advocate
    26. Finding fundraisers within your fanbase Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 “ Sneezer” Volunteer Donor
    27. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Mobilizing your fanbase for fundraising
    28. More resources <ul><li>Rednose Day: http://www.rednoseday.com/do_something </li></ul><ul><li>Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82 </li></ul><ul><li>Case study by Beth Kanter: http://widgetfundraising.wikispaces.com / </li></ul><ul><li>Rednose Day: http://www.rednoseday.com/about_rnd </li></ul><ul><li>Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/2009/04/facebook-groups-pages-tips/ </li></ul><ul><li>15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html </li></ul><ul><li>Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/ </li></ul><ul><li>10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html </li></ul><ul><li>Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/ </li></ul><ul><li>12for12k raised $14,500 in 12 hours: http://12for12k.org/2009/03/19/thank-you/ </li></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    29. Questions? <ul><li>Submit your questions using the chat box. </li></ul>talks!
    30. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the Emerging Technology Forum: </li></ul><ul><ul><li>tinyurl.com/l7nrns </li></ul></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    31. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    32. Upcoming webinars <ul><li>Using Mobile Technologies for Outreach and Education </li></ul><ul><ul><li>Thursday, July 16, 10am Pacific </li></ul></ul><ul><li>Meet Microsoft SharePoint </li></ul><ul><ul><li>Wednesday, July 22, 11am Pacific </li></ul></ul>Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
    33. Thank you to our Webinar Sponsor! Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information: pages.readytalk.com/techsoup.html
    34. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392 talks!

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