Introduction To Social Media & Fundraising

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Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

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Introduction to Social Media & Fundraising
Facilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris Garrett
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Today’s Speakers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Volunteer: Becky Wiegand, TechSoup Kami Griffiths TechSoup John Haydon johnhaydon.com Chris Garrett chrisg.com

What we’ll cover
Before you go online
The big picture
Three fundraising models for $$$
Campaigns
Events
Grassroots
Turning fans into fundraisers

Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Creating a conversation on the issue vs. Talking about your nonprofit

Oxfam’s fundraising result shrunk by 50% even though their membership grew 50%.
Everything changed when they started focusing on how 100 million people went hungry in 2008.

FYI - video is one of the most powerful ways to start this conversation.

Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
Another great example – from Girleffect.org

The Big Picture... Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

... and how it all ties together

Three fundraising models - $$$
Perpetual
Events / Wishlist
Grassroots

Perpetual or “static” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Perpetual
Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms.

Event or “wishlist” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Events
Events / Wish lists are tied to a specific need or event.
Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 $14,500 in 24 hours for Strength.Org

Events / Wish lists are tied to a specific need or event.

Events or Wish lists enable donors to feel more directly involved with the impact of their donations.
Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Buy a hug for $10 and have it “sent” to a specific area of need.

Grassroots or “engagement” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Grassroots Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392
Grassroots approach involves leveraging your cultists for fundraising.

Grassroots approach involves leveraging your cultists for fundraising.
Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Three fundraising models - Grassroots

Fans to Fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392

Social Media Journey
Take your audience on a journey
Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Visitor Return Visitor Subscriber “ Converted” Advocate

Finding fundraisers within your fanbase Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 “ Sneezer” Volunteer Donor

Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Mobilizing your fanbase for fundraising

More resources
Rednose Day: http://www.rednoseday.com/do_something
Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82
Case study by Beth Kanter: http://widgetfundraising.wikispaces.com /
Rednose Day: http://www.rednoseday.com/about_rnd
Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/2009/04/facebook-groups-pages-tips/
15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html
Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html
Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/
12for12k raised $14,500 in 12 hours: http://12for12k.org/2009/03/19/thank-you/

Questions?
Submit your questions using the chat box.
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Upcoming webinars
Using Mobile Technologies for Outreach and Education
Thursday, July 16, 10am Pacific
Meet Microsoft SharePoint
Wednesday, July 22, 11am Pacific

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Introduction To Social Media & Fundraising

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