Getting Started With Social Media Tools
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Getting Started With Social Media Tools

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This online seminar was recorded and can be accessed by clicking on the link to the right, along with the PowerPoint presentation. Please post additional questions to the TechSoup Community forums for ...

This online seminar was recorded and can be accessed by clicking on the link to the right, along with the PowerPoint presentation. Please post additional questions to the TechSoup Community forums for a special day-long online asynchronous (not live) event.
We apologize for the inconvenience caused to those of you who couldn't get the audio. We will research ways to avoid this happening in the future.

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Getting Started With Social Media Tools Getting Started With Social Media Tools Presentation Transcript

  • talks! Beginner’s Guide to Social Media Audio is only available by calling this number: Sponsored by Conference Call: 866-740-1260 Access Code: 6339392
  • Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconne ct using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Continue the conversation • Twitter hashtag: #ts-basics • Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: – www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • talks! Beginner’s Guide to Social Media Facilitator: Kami Griffiths, TechSoup Sponsored by Presenters: John Haydon, Chris Garrett
  • Today’s Speakers Kami Griffiths John Haydon Chris Garrett TechSoup corporatedollar.org chrisg.com Volunteer: Chris Peters, TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Agenda • Introductions • Presentation: John & Chris • Audience Q&A • About the Community Forums Event • About TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • What is Social Media? • Web 2.0 is not a Version • Many to Many • User generates content • Conversations NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Benefits of Social Media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Social media are the tools that empower your fans! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • What is the best way to get started with social media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Remarkable content is key • Traditional marketing “push” is dead. • You no longer have “control”. • Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. • Content now trumps big budgets • Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Remarkable Rocket! • What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? • What would the community be saying? • How would it look if you did the opposite of what everyone else was doing? • What are the edges? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • What sites should we start with? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • How much time should we spend? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Attract, Retain, Recruit SEO Social Links PR Email RSS BLOG Twitter Referral Forwards Re-tweets NonProfitWorkshop.com
  • Social Media Journey • Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor NonProfitWorkshop.com
  • Content & Writing What What you readers know want Blog This NonProfitWorkshop.com
  • Hub Model Your Email List NonProfitWorkshop.com
  • Social Media “Post-it” note • Seek to give before seeking to get • Listen before talking • Trust your staff with social media • Trust your fans and your “enemies” • Trust yourself • Learn by doing • Stupid questions rule! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • More Resources • wearemedia.org • hildygottlieb.com • nonprofitworkshop.com • socialactions.com NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • talks! Questions? Submit your questions using the chat box.
  • Continue the Discussion… • Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • Thank you to our Webinar Sponsor! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
  • talks! Thank you! For more information contact: Kami Griffiths kami@techsoup.org 415-633-9392 www.techsoup.org