Getting Started With Social Media Tools

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This online seminar was recorded and can be accessed by clicking on the link to the right, along with the PowerPoint presentation. Please post additional questions to the TechSoup Community forums for a special day-long online asynchronous (not live) event.
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  • Attract with content Build familiarity and value … which builds trust Trust + Interaction and engagement builds loyalty Loyalty and belief builds advocacy
  • Getting Started With Social Media Tools

    1. 1. Beginner’s Guide to Social Media <ul><li>Audio is only available by calling this number: </li></ul><ul><li>Conference Call: 866-740-1260 </li></ul><ul><li>Access Code: 6339392 </li></ul>talks! Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    3. 3. Continue the conversation <ul><li>Twitter hashtag: #ts-basics </li></ul><ul><li>Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    4. 4. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li>www.techsoup.org/go/webinars </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    5. 5. Beginner’s Guide to Social Media <ul><li>Facilitator: Kami Griffiths, TechSoup </li></ul><ul><li>Presenters: John Haydon, Chris Garrett </li></ul>talks! Sponsored by
    6. 6. Today’s Speakers Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Volunteer: Chris Peters, TechSoup Kami Griffiths TechSoup John Haydon corporatedollar.org Chris Garrett chrisg.com
    7. 7. Agenda <ul><li>Introductions </li></ul><ul><li>Presentation: John & Chris </li></ul><ul><li>Audience Q&A </li></ul><ul><li>About the Community Forums Event </li></ul><ul><li>About TechSoup </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    8. 8. What is Social Media? <ul><li>Web 2.0 is not a Version </li></ul><ul><li>Many to Many </li></ul><ul><li>User generates content </li></ul><ul><li>Conversations </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    9. 9. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com Benefits of Social Media?
    10. 10. Social media are the tools that empower your fans! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    11. 11. What is the best way to get started with social media? Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    12. 12. Remarkable content is key <ul><li>Traditional marketing “push” is dead. </li></ul><ul><li>You no longer have “control”. </li></ul><ul><li>Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. </li></ul><ul><li>Content now trumps big budgets </li></ul><ul><li>Hint: People care way more about the cause or issue than your non-profit. </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    13. 13. Remarkable Rocket! <ul><li>What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? </li></ul><ul><li>What would the community be saying? </li></ul><ul><li>How would it look if you did the opposite of what everyone else was doing? </li></ul><ul><li>What are the edges? </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    14. 14. What sites should we start with? Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    15. 15. How much time should we spend? Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    16. 16. Attract, Retain, Recruit Email RSS Twitter Referral Forwards Re-tweets SEO Social Links PR NonProfitWorkshop.com BLOG
    17. 17. Social Media Journey <ul><li>Take your audience on a journey </li></ul>Visitor Return Visitor Subscriber “ Converted” Advocate NonProfitWorkshop.com
    18. 18. Content & Writing What you know What readers want Blog This NonProfitWorkshop.com
    19. 19. Hub Model NonProfitWorkshop.com Your Email List
    20. 20. Social Media “Post-it” note <ul><li>Seek to give before seeking to get </li></ul><ul><li>Listen before talking </li></ul><ul><li>Trust your staff with social media </li></ul><ul><li>Trust your fans and your “enemies” </li></ul><ul><li>Trust yourself </li></ul><ul><li>Learn by doing </li></ul><ul><li>Stupid questions rule! </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    21. 21. More Resources <ul><li>wearemedia.org </li></ul><ul><li>hildygottlieb.com </li></ul><ul><li>nonprofitworkshop.com </li></ul><ul><li>socialactions.com </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com
    22. 22. Questions? <ul><li>Submit your questions using the chat box. </li></ul>talks!
    23. 23. Continue the Discussion… <ul><li>Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics </li></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    24. 24. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    25. 25. Thank you to our Webinar Sponsor! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392
    26. 26. talks! Thank you! For more information contact: Kami Griffiths [email_address] 415-633-9392 www.techsoup.org
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