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Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
Creating Effective Online Surveys
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Creating Effective Online Surveys

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Creating Effective Online Surveys …

Creating Effective Online Surveys

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  • Introduce myself What I do at TS, my role in MIT Previous work with CTC
  • Transcript

    • 1. Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum August 26, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392
    • 2. Using ReadyTalk
      • Chat & raise hand
      • Mute = *6, Unmute = *7
      • If you lose your internet connection, reconnect using the link emailed to you.
      • If you lose your phone connection, r e-dial the phone number and re-join.
    • 3. You are being recorded…
      • This seminar will be available on the TechSoup website along with past webinar presentations:
        • http://www.techsoup.org/hsc/page9003.cfm
      • You will receive a link to this presentation later today.
      • After the webinar, you can ask any follow-up questions in the online forums:
        • http://tinyurl.com/564vhf
    • 4. Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum Sponsored by:
    • 5. Today’s Speakers Volunteers Chris Peters & Malin Coleridge (TechSoup) Kami Griffiths Yann Toledano
    • 6. Survey Key Considerations
      • Research Goal: What do I want to know?
      • Target Audience: Who can give me this information?
      • Questions: What information will give me the feedback I need from my respondents?
    • 7. Web Survey Process Overview
    • 8. Survey Design Best Practices: Defining Survey Objectives
      • Are members satisfied with our programs/services? (Member Satisfaction Survey)
      • Does our website meet visitor needs? (Website Evaluation Survey)
      • Should our organization implement a costly new initiative? (Interest Survey)
      • How can we improve employee satisfaction? (Employee Satisfaction Survey)
    • 9. Survey Design Best Practices: Defining Survey Objectives
      • A clearly defined goal:
        • Determines what information to collect
        • Identifies who is involved (participants)
        • Prepares you to write effective questions
      Expert Tip: State your goal as a simple question you can investigate.
    • 10. Survey Design Best Practices: How to Create a Winning Questionnaire
      • Introduce survey
      • Easy to understand questions/response options
      • Important questions first (“must-knows”)
      • End with demographic/profile questions (income, age, gender, etc.)
      • Logical order (grouping)
      • Eliminate non-relevant questions
    • 11. Survey Design Best Practices: Survey Intro Example
    • 12. Survey Design Best Practices: Two Golden Rules
      • Ask the right questions.
      • Keep it short.
    • 13. Survey Design Best Practices: Effective Question Wording
      • Clear, direct, brief
      • Eliminate jargon/confusing language
      • Ask one thing in each question
      • Avoid bias
      Expert Tip: Studies indicate that shorter surveys generate higher response rates.
    • 14. Survey Design Best Practices: Question Success Factors
    • 15. Survey Design Best Practices: Survey Question Example What do you think?
    • 16. Survey Design Best Practices: Bad Question!
    • 17. Survey Design Best Practices: New and Improved Question
    • 18. Survey Design Best Practices: Question Type: Multiple Choice (choose one answer)
    • 19. Survey Design Best Practices: Question Type: Rating Scale (5-point scale)
    • 20. Survey Design Best Practices: Question Type: Checkboxes (multiple selections allowed)
    • 21. Survey Design Best Practices: Question Type: Dropdown Menu
    • 22. Survey Design Best Practices: Question Type: Table/Matrix (3-point rating scale: one answer per sub-question)
    • 23. Survey Tools Overview
    • 24. Survey Tools: Comparing the Tools
      • Pricing (free vs. paid plans)
      • Basic vs. Advanced Features (e.g., Branching/Skip Logic, Piping)
      • Cost-Feature Table
    • 25.  
    • 26.  
    • 27. Survey Tools: Question Branching/Skip Logic 1 3 4 6 5 2 Simple Branching Rule: If respondent answers “Yes” , skip to Q4.
    • 28. Survey Tools: Question Branching Example
    • 29. Survey Tools: Survey Launch & Best Practices
      • Email invitations vs. Website deployment
      • Pre-test survey internally:
        • Email subject line
        • Invitation text
        • Questions/instructions
        • Look and feel
      Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.
    • 30. Survey Tools: Link to Survey for Participants
    • 31. Survey Tools: Survey Reporting & Analysis
      • Real-time response collection
      • Various reporting formats
      • Advanced reporting features in paid plans
    • 32. Survey Tools: Survey Reporting Dashboard
    • 33. Survey Tools: Sample Report (Pie Chart)
    • 34. Survey Tools: Sample Report (Bar Graph)
    • 35. Survey Tools: Sample Report (Matrix)
    • 36. Survey Tools: Survey Reporting/Analysis Best Practices
      • Survey results tied to initial objectives
      • Reports: summary of key findings + actionable recommendations
      • Share the right data with the right people
      Expert Tip: Remember to take action based on the results of your survey.
    • 37. Get the Most Out of TechSoup
      • At TechSoup, you’ll find a range of technology services to help your nonprofit:
        • Read helpful articles in our Learning Center
        • Request donated software , hardware, and online services
        • Join our community forums to learn from your colleagues
        • Browse upcoming events and conferences
    • 38. TechSoup Stock Vendor Partners
      • Microsoft
      • Symantec
      • Adobe
      • eTapestry
      • Intuit
      • Mailshell
      • Business Objects
      • Readytalk
      • Alpha Software
      • Atlas Business Solutions
    • 39. Continue the discussion…
      • Additional questions can be answered by posting in our Web Building forum:
        • http://tinyurl.com/564vhf
    • 40. Thank you to our Webinar Sponsor!
    • 41. For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org

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