Creating Effective Online Surveys
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Creating Effective Online Surveys

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Creating Effective Online Surveys

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  • Introduce myself What I do at TS, my role in MIT Previous work with CTC

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  • 1. Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum August 26, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392
  • 2. Using ReadyTalk
    • Chat & raise hand
    • Mute = *6, Unmute = *7
    • If you lose your internet connection, reconnect using the link emailed to you.
    • If you lose your phone connection, r e-dial the phone number and re-join.
  • 3. You are being recorded…
    • This seminar will be available on the TechSoup website along with past webinar presentations:
      • http://www.techsoup.org/hsc/page9003.cfm
    • You will receive a link to this presentation later today.
    • After the webinar, you can ask any follow-up questions in the online forums:
      • http://tinyurl.com/564vhf
  • 4. Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum Sponsored by:
  • 5. Today’s Speakers Volunteers Chris Peters & Malin Coleridge (TechSoup) Kami Griffiths Yann Toledano
  • 6. Survey Key Considerations
    • Research Goal: What do I want to know?
    • Target Audience: Who can give me this information?
    • Questions: What information will give me the feedback I need from my respondents?
  • 7. Web Survey Process Overview
  • 8. Survey Design Best Practices: Defining Survey Objectives
    • Are members satisfied with our programs/services? (Member Satisfaction Survey)
    • Does our website meet visitor needs? (Website Evaluation Survey)
    • Should our organization implement a costly new initiative? (Interest Survey)
    • How can we improve employee satisfaction? (Employee Satisfaction Survey)
  • 9. Survey Design Best Practices: Defining Survey Objectives
    • A clearly defined goal:
      • Determines what information to collect
      • Identifies who is involved (participants)
      • Prepares you to write effective questions
    Expert Tip: State your goal as a simple question you can investigate.
  • 10. Survey Design Best Practices: How to Create a Winning Questionnaire
    • Introduce survey
    • Easy to understand questions/response options
    • Important questions first (“must-knows”)
    • End with demographic/profile questions (income, age, gender, etc.)
    • Logical order (grouping)
    • Eliminate non-relevant questions
  • 11. Survey Design Best Practices: Survey Intro Example
  • 12. Survey Design Best Practices: Two Golden Rules
    • Ask the right questions.
    • Keep it short.
  • 13. Survey Design Best Practices: Effective Question Wording
    • Clear, direct, brief
    • Eliminate jargon/confusing language
    • Ask one thing in each question
    • Avoid bias
    Expert Tip: Studies indicate that shorter surveys generate higher response rates.
  • 14. Survey Design Best Practices: Question Success Factors
  • 15. Survey Design Best Practices: Survey Question Example What do you think?
  • 16. Survey Design Best Practices: Bad Question!
  • 17. Survey Design Best Practices: New and Improved Question
  • 18. Survey Design Best Practices: Question Type: Multiple Choice (choose one answer)
  • 19. Survey Design Best Practices: Question Type: Rating Scale (5-point scale)
  • 20. Survey Design Best Practices: Question Type: Checkboxes (multiple selections allowed)
  • 21. Survey Design Best Practices: Question Type: Dropdown Menu
  • 22. Survey Design Best Practices: Question Type: Table/Matrix (3-point rating scale: one answer per sub-question)
  • 23. Survey Tools Overview
  • 24. Survey Tools: Comparing the Tools
    • Pricing (free vs. paid plans)
    • Basic vs. Advanced Features (e.g., Branching/Skip Logic, Piping)
    • Cost-Feature Table
  • 25.  
  • 26.  
  • 27. Survey Tools: Question Branching/Skip Logic 1 3 4 6 5 2 Simple Branching Rule: If respondent answers “Yes” , skip to Q4.
  • 28. Survey Tools: Question Branching Example
  • 29. Survey Tools: Survey Launch & Best Practices
    • Email invitations vs. Website deployment
    • Pre-test survey internally:
      • Email subject line
      • Invitation text
      • Questions/instructions
      • Look and feel
    Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.
  • 30. Survey Tools: Link to Survey for Participants
  • 31. Survey Tools: Survey Reporting & Analysis
    • Real-time response collection
    • Various reporting formats
    • Advanced reporting features in paid plans
  • 32. Survey Tools: Survey Reporting Dashboard
  • 33. Survey Tools: Sample Report (Pie Chart)
  • 34. Survey Tools: Sample Report (Bar Graph)
  • 35. Survey Tools: Sample Report (Matrix)
  • 36. Survey Tools: Survey Reporting/Analysis Best Practices
    • Survey results tied to initial objectives
    • Reports: summary of key findings + actionable recommendations
    • Share the right data with the right people
    Expert Tip: Remember to take action based on the results of your survey.
  • 37. Get the Most Out of TechSoup
    • At TechSoup, you’ll find a range of technology services to help your nonprofit:
      • Read helpful articles in our Learning Center
      • Request donated software , hardware, and online services
      • Join our community forums to learn from your colleagues
      • Browse upcoming events and conferences
  • 38. TechSoup Stock Vendor Partners
    • Microsoft
    • Symantec
    • Adobe
    • eTapestry
    • Intuit
    • Mailshell
    • Business Objects
    • Readytalk
    • Alpha Software
    • Atlas Business Solutions
  • 39. Continue the discussion…
    • Additional questions can be answered by posting in our Web Building forum:
      • http://tinyurl.com/564vhf
  • 40. Thank you to our Webinar Sponsor!
  • 41. For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org