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Around the Twitter World in 60 Minutes
 

Around the Twitter World in 60 Minutes

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Are you still trying to figure out what Twitter is and how your organization or library can utilize it? These slides are from the free webinar presented on Tuesday, March 16, 11:00 a.m. Pacific time ...

Are you still trying to figure out what Twitter is and how your organization or library can utilize it? These slides are from the free webinar presented on Tuesday, March 16, 11:00 a.m. Pacific time by Allen Gunn, Executive Director of Aspiration, who will offer a balanced perspective, assess both the pros and cons of Twitter and help you understand how best to use it.

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    Around the Twitter World in 60 Minutes Around the Twitter World in 60 Minutes Presentation Transcript

    • talks! Around the Twitter World in 60 Minutes March 16, 2010 Sponsored by Audio is only available by calling this number: Conference Call: 800-950-1454; Access Code: 6339392
    • Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: • www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. • After the webinar, you can ask follow-up questions in the Emerging Tech Forum: • tinyurl.com/y8vw9gz • Twitter hashtags: #techsoup Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • talks! Around the Twitter World in 60 Minutes Presenter: Allen Gunn, Executive Director Sponsored by Aspiration
    • Today’s Speakers Allen Gunn (Gunner) Kami Griffiths Aspiration TechSoup Assisting with chat questions: Kevin Lo & Elliot Harmon, TechSoup and Matt Garcia, Aspiration All presentation content is Creative Commons licensed :) Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Who is this webinar for? • This is an overview of essential facts and best practices regarding Twitter – Focus is on organizational accounts – “Stuff we wish we'd known at the start” • Most valuable to folks starting out on Twitter, or those with accounts that want to learn how to better use it. • Less valuable for Twitter “power users”, though we welcome your feedback Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What is Twitter and how is it used? • Twitter is a messaging platform hosted at twitter.com – Often referred to as “micro-blogging” – Severely over-hyped, but often useful • Users “Tweet”140-character messages using a browser, cellphone or app. • Other users “Follow” tweeters of interest, and see others' tweets in real time as they are posted Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What’s the big deal about Twitter? • Twitter is a new way to engage your online networks and keep allies updated on your work – Lighter-weight, more instant than email – Social network features propagate tweets – Mobile support can reach new audiences – 3rd parties can extend the platform – Unique, incremental step in online comms – It is not The Revolution. Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What’s the big deal about Twitter? • Common follow-on questions – Is Twitter going to be around in a 2 years? • Probably – Do we need both Facebook and Twitter? • Likely, it depends on who you target – Will Twitter replace email? • Nope, it complements it – Is Twitter useful for our nonprofit? • Ask again in 55 minutes :^) Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • A brandy new Twitter home page Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Customizing your Twitter account • How can you make it your own? – Supply a URL and short biography – Upload a profile image (your “icon”) – Select a theme and/or background image to better brand your page – Link your account with your mobile phone – Add geographic location to your tweets – Change your privacy settings Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Essential Twitter Nouns • Username: your Twitter identity – http://twitter.com/aspirationtech • Tweet: a single Twitter status update • Follower: user who gets your tweets • List: collection of Twitter accounts which can be followed as a whole • Trend: A commonly tweeted keyword over the past hour, day or week Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Essential Twitter verbs • Tweet: post a status update to be seen by all your followers • Follow: add another Twitter user the list of users whose updates you receive • Retweet: post a tweet from someone else for your followers to see • Direct message: send a private tweet to a specific user Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • How do we get followers? • Tweet good stuff :^) – Timely announcements – Program updates – Action alerts – Existential musings • Retweet others and hope they reciprocate in kind – Twitter is an “attention economy” – Barter is the norm Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Advertise on all web pages Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Advertise in your email newsletter Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Add to email signatures • Add to signatures Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • How do we get staff to Tweet? • Integrate Twitter into organizational workflow. Encourage tweets about: – Event announcements – Press releases – New staff and staff recognition – Programmatic wins – Web updates, blog posts, eNewsletters – News, news, news about allies, allies, allies Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • How do we get staff to Tweet well? • Have Twitter guidelines – Establish a consistent organizational voice – Snarking about old milk in staff room refrigerator is not a good public tweet • Follow and study others – Note what you like about others' tweets • Trust your gut, use common sense – It's a brave new world, but it's not brain surgery, rocket science or pastry cheffing Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • How can we scale our Twitter use? • Start out using Twitter as a simple announcement service • As followers grow, engage other users as time permits – Respond to direct communications – Thank people for retweeting & mentions • As your following becomes interactive, do intentional engagement – Action alerts, surveys, petitions, questions... Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What else should we know? • Frequency of tweeting – It's okay to tweet once a day or several times a week, just keep it real and sincere – Pay attention to your follower count • Visibility of Tweets – Tweets are public by default – Treat them as permanent public record – Direct messages are private – You can “protect” your tweets, but... Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Who should own the account? • A nonprofit's Twitter account should be owned by the organization – Contact email should be something like twitter@aspirationtech.org • Forwards to one or more staff members – Don't use a specific staff address – Don't use a non-work email address • Plan for different staff managing the Twitter account over time Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What is “URL Shortening”? • One of the most useful things you can do in Twitter is share or publicize links • But with a limit of 140 characters, URL's can take up the whole tweet, or not even fit • There are many “URL Shortening Services” that produce tweet-friendly URL's Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What is “URL Shortening”? • Example – http://aspirationtech.org/publications/manifesto • Can be shortened to – http://bit.ly/duOq0s – Tweet: Read our manifesto! http://bit.ly/duOq0s • Shortening tools – http://bit.ly – Great analytics – http://tinyurl.com – The original – ...and dozens of others Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What is a “hashtag”? • Hashtags are specially marked keywords inside of tweets that indicate the topic of the tweet – Not unlike a subject line in email • Use # to indicate a hashtag, – #nptech, #costarica or #healthcare • Example from twitter.com/inveneo: – #Haiti Update - 1st long-distance WiFi Internet link up for @SaveTheChildren, second one coming up soon http://ow.ly/Zsgj Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What are Twitter lists and do I care? • Lists are collections of Twitter accounts which can be followed as a unit • Why do I care? – Good way of grouping what you follow – Establish thought leadership in topical areas • Unique, valuable lists build higher visibility – Being on other users' lists increases organizational visibility Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter conventions • Twitter has many conventions that have been established by users – When you mention a user, precede their name with @ • “listening to @aspirationtech give a groovy webinar” – To complain about something that doesn't work properly, use #fail • “#sfmuni 24 bus 45 minutes late #fail” Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • What about “Phishing” on Twitter? • Phishing: tricking users into divulging passwords and other personal data • Phishing tweets might try to – Impersonate a friend or organization – Get you to click on malicious links – Visit a Twitter look-alike page and supply user name and password • It's a brave new ever-changing world – Think thrice before you click Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • How do I know if it's working? • Use “listening tools” to see where your tweets are propagating and how your issues/keywords are trending • Examples of listening tools – Netvibes.com – Hashtags.org – Radian6.com Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Tell me about other Twitter tools • Many tools are built on top of Twitter – Client apps to manage messages – Search tools to explore content – Tweet schedulers to queue up tweets – Petitions to build network support – Fundraising tools to accept donations – Analytic tools to track how you're doing Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter Tools • Client applications – Work like email clients, only for Tweets – Tweet without a browser or phone – Group users and filter incoming tweets • Examples – HootSuite – Tweetdeck – Seesmic – Brizzly Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter Tools • Search tools – See who's Tweeting about your org, your issues, or other terms of interest • Examples – search.twitter.com – tweetscan.com – wefollow.com – ...and dozens of others Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter Tools • Schedulers – Let you pre-load Tweets in advance – Schedule Tweet times in the future • Examples – Twuffer – FutureTweets – Hootsuite Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter Tools • Petition tools – Propagate petition themes through the Twitter network – Impact and value subject to debate – But, good awareness raising tool • Examples – TwitPay – take donations via PayPal – GiveATweet – via NetworkForGood Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Twitter Tools • Analytics – Track how users and topics are trending – Track geographic patterns – See what specific users say on #topics • Examples – Tweetmeme – Hootsuite – TwitterAnalyzer Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Good Nonprofit Twitter examples • Three nonprofit tweeters we follow are – @kabissa – @wiserearth – @inveneo • Other good nonprofit-relevant tweeters include – Beth Kanter, @kanter – Ash Shepherd, @tacs_npower – Britt Bravo, @bbravo Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Good Nonprofit Twitter examples • Our criteria – Tweet useful materials interesting to the audience – Reply and retweet often to build community – Good use of lists • Also check who they follow and who they retweet Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Resources • Twitter toolboxes on Social Source Commons – http://bit.ly/aJ243P • Idealware – Good social media review – http://www.idealware.org/articles/ Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • talks! Questions? Submit your questions using the chat box.
    • Continue the Discussion… • Additional questions can be answered by posting in the Emerging Tech Forum: – tinyurl.com/y8vw9gz Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: • Read helpful articles in our Learning Center • Request donated software, hardware, and online services • Join our community forums to learn from your colleagues • Browse upcoming events and conferences Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Upcoming Webinars • Is Salesforce CRM Right for Your Organization? – Thursday, March 25, 11 a.m. Pacific time • Finding the Perfect Donor Database in an Imperfect World – Thursday, April 15, 11 a.m. Pacific time Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Vote for TechSoup Global! • We are finalists in the Financial Times/Just Means Social Innovation contest. Winning the contest would mean we can increase TechSoup’s visibility and continue to support programs like this free webinar! • Visit http://bit.ly/6rR5nC to vote • Tweet about this contest to your followers using the above url Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
    • talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392