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10NTC Crossplatform Events that Rock
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10NTC Crossplatform Events that Rock


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Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case …

Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case study. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The panel will take place across a mixed-reality framework, to illustrate the process and feeling of a cross-platform/mixed reality event.


1. Why would one use more than one platform and what platform would one choose for an online event?

2. How can event organizers manage multiple backchannels and still hold space in the real life room?

3. How can you make platforms talk to each other via feeds?

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  • 1. Crossplatform Events that Rock Susan Tenby, Online Community Director Megan Keane, Online Community Manager Nonprofit Commons Volunteer Consultants Evonne Heyning, Interactive Producer Randi Kopp, Social Media Consultant Jessica Dally & Layal Rabat Community Asst & Inworld Correspondents
  • 2. #10NTC
  • 3. Crossplatform Events that Rock Susan Tenby, Online Community Director
  • 4. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
  • 6. TechSoupGlobal has reached over 83,000 nonprofit organizations through these key community endeavors
  • 7. 100,000 organizations have received product donations 400,000 unique monthly visitors 190 countries of origin of visitors 25% of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000 monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 visitors to our website from 190 countries. $1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs 4 million technology products distributed 37 product donor partners 45 Net Tuesday cities in 16 countries worldwide 155,000 documents downloaded REACH
  • 8. TechSoup Global has established an extensive partner network in 32 countries Visitors from 72 countries have visited our Blog & Nonprofit Commons in Second Life Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
  • 10. #10NTC Hashtags help in tracking campaigns and events across media streams
  • 11.  
  • 13. #TSDIGS Digital Storytelling Megan Keane, Online Community Manager
  • 14. Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat Skype
  • 15. VIDEO
  • 16. The TSDIGS Challenge: Video story in 60 seconds or 5-panel photo story
  • 17. Nonprofit Commons
  • 18. TWITTER
  • 19. Twitter @NPSL Nonprofits in Second Life: Collaborative Twitter Stream
  • 20. Twitter @TechSoup
  • 21. Nonprofit Commons in Second Life: Virtual Communities
  • 23. Being in two places at once is possible with mixed reality Evonne Heyning, Interactive Producer
  • 24.  
  • 26.  
  • 27. Streaming into Mixed Reality Blending live content: audio, video, chat with virtual events so that participation is made possible in multiple places Mixed Reality includes a mix of virtual world engagement and live participation
  • 28. Upload content to web Watch & Present Across Channels Producing Crossplatform Events
  • 29. Tools of the Trade Quicktime Broadcaster: Video streaming software Soundflower: Combines audio inputs for streaming Audio Hijack: Takes audio from any application (i.e. Skype) Nicecast: Audio broadcasting software for MAC Wirecast: Audio and video broadcasting & ripping tools Skype: For audio conferencing, video one on one meetings Second Life: 3D and remote collaboration as embodied avatars ReadyTalk: Webinars and conferencing tools for web broadcast Adobe Connect: Useful web conferencing solution for integration Microsoft Silverlight: Streaming software solutions for PC
  • 30. WEBINARS
  • 31.  
  • 32. Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
  • 33. Tips for Success
    • Assign two people to every channel you plan to participate in during your crossplatform event
    • Monitor conversations across multiple channels through hashtags and listening tools
    • Plan for a backup method whenever providing live streaming content: audio, video or bandwidth may fail at any time
  • 35. Randi Kopp, Social Media Consultant
  • 36. Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a Cross-Platform Social Media Campaign Case Study in Social Media
  • 37. Crossplatform Supporters
  • 38.  
  • 39. Know Your Audience - Who and Where They Are
  • 40. Have a Strategy Already in Place
  • 42. Third Party Applications Make Deployment & Tracking Easier
  • 43. Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation Ask for help (voting and sharing). Give them reasons.
    • Keep them interested:
    • Excite
    • Incite
    • Encourage
    And most of all…
  • 44. Crossplatform Wrap-Up
  • 46.  
  • 47. #10NTC
  • 48.  
  • 49. Call In Text Online Call 404.939.4909 Enter Code 206 Text 206 to 69866 Visit Enter Code 206 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! 206 Crossplatform Events that Rock Evaluation Code: 206 How Was This Session?
  • 50. Contact Susan Tenby @suzboop Megan Keane @penguinasana Evonne Heyning @amoration Randi Kopp @dustyartaud @TECHSOUP @NPSL