Administrative Communication in
a Digital Age
October 26, 2013
Communication is key
Should be planned, not ad hoc
Understand Narrowcast vs Broadcast
Have a strategy & work it with well chosen
Control the narrative about the school
Set the buzz
Get ahead of the curve in communication
You push out info designed to
to the website.
create a habit of looking at website
You control content and message
Well populated with information
Current - ever changing (daily ?)
Dated key pages
Add content as you go
Who needs content added ? Secretary ?
Stay away from pdf unless no choice
Keep calendar up to date (Google Calendar ?)
Enrich your website to decrease calls
“it’s on the website”
The Centre Piece
The school website is the centre piece
Drive to the website
What’s On Your Website
School Map ? - classroom locations
Where to park ?
Links to teacher websites ?
School Policy ?
K Registration instructions ?
Out of Area info ?
Choose your cast
Broadcast - everyone gets it
Narrowcast - some people get it
Messages are diluted when you broadcast a
Who Needs To Know ?
School fun fair next Thursday from 5:30 to
Grade three trip to the ponds Tuesday
Use Schoolworld mail system
Parents subscribe themselves
You have to push it and monitor it to get
Parents find it hard to sign up - have
them come in and assign a Ninja to do
Choices make Narrowcasting easy !
? Help with website ?