iCon 2013 key ideas_website
Upcoming SlideShare
Loading in...5
×
 

iCon 2013 key ideas_website

on

  • 144 views

 

Statistics

Views

Total Views
144
Views on SlideShare
144
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

iCon 2013 key ideas_website iCon 2013 key ideas_website Presentation Transcript

  • Administrative Communication in a Digital Age October 26, 2013
  • Key Ideas Communication is key Should be planned, not ad hoc Understand Narrowcast vs Broadcast Have a strategy & work it with well chosen tactics
  • Strategy Control the narrative about the school Set the buzz Get ahead of the curve in communication
  • The Tactics PushmePullyou
  • You push out info designed to pull visitors to the website. create a habit of looking at website
  • 1.The Website You control content and message Well populated with information Current - ever changing (daily ?) Dated key pages
  • Populate Add content as you go Who needs content added ? Secretary ? Band? Stay away from pdf unless no choice Keep calendar up to date (Google Calendar ?) Enrich your website to decrease calls “it’s on the website”
  • The Centre Piece The school website is the centre piece Drive to the website
  • What’s On Your Website Calendar ? School Map ? - classroom locations Where to park ? Links to teacher websites ? School Policy ? K Registration instructions ? Out of Area info ?
  • Choose your cast Broadcast - everyone gets it Narrowcast - some people get it Messages are diluted when you broadcast a narrow message
  • Who Needs To Know ? School fun fair next Thursday from 5:30 to 8:30pm Grade three trip to the ponds Tuesday @10am
  • Narrowcasting Use Schoolworld mail system Self administering Parents subscribe themselves You have to push it and monitor it to get subscribers
  • Parents find it hard to sign up - have them come in and assign a Ninja to do the job. Choices make Narrowcasting easy !
  • ? Help with website ? Contact Me ian@techprofessor.biz @IanBennett
  • 2 Populate with live docs to save time