Administrative Communication in
a Digital Age
October 26, 2013
Key Ideas
Communication is key
Should be planned, not ad hoc
Understand Narrowcast vs Broadcast
Have a strategy & work it ...
Strategy
Control the narrative about the school
Set the buzz
Get ahead of the curve in communication
The Tactics
PushmePullyou
You push out info designed to
pull visitors
to the website.
create a habit of looking at website
1.The Website
You control content and message
Well populated with information
Current - ever changing (daily ?)
Dated key ...
Populate
Add content as you go
Who needs content added ? Secretary ?
Band?
Stay away from pdf unless no choice
Keep calend...
The Centre Piece
The school website is the centre piece
Drive to the website
What’s On Your Website
Calendar ?
School Map ? - classroom locations
Where to park ?
Links to teacher websites ?
School Po...
Choose your cast
Broadcast - everyone gets it
Narrowcast - some people get it
Messages are diluted when you broadcast a
na...
Who Needs To Know ?
School fun fair next Thursday from 5:30 to
8:30pm
Grade three trip to the ponds Tuesday
@10am
Narrowcasting
Use Schoolworld mail system
Self administering
Parents subscribe themselves
You have to push it and monitor ...
Parents find it hard to sign up - have
them come in and assign a Ninja to do
the job.

Choices make Narrowcasting easy !
? Help with website ?
Contact Me
ian@techprofessor.biz
@IanBennett
2
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iCon 2013 key ideas_website

  1. 1. Administrative Communication in a Digital Age October 26, 2013
  2. 2. Key Ideas Communication is key Should be planned, not ad hoc Understand Narrowcast vs Broadcast Have a strategy & work it with well chosen tactics
  3. 3. Strategy Control the narrative about the school Set the buzz Get ahead of the curve in communication
  4. 4. The Tactics PushmePullyou
  5. 5. You push out info designed to pull visitors to the website. create a habit of looking at website
  6. 6. 1.The Website You control content and message Well populated with information Current - ever changing (daily ?) Dated key pages
  7. 7. Populate Add content as you go Who needs content added ? Secretary ? Band? Stay away from pdf unless no choice Keep calendar up to date (Google Calendar ?) Enrich your website to decrease calls “it’s on the website”
  8. 8. The Centre Piece The school website is the centre piece Drive to the website
  9. 9. What’s On Your Website Calendar ? School Map ? - classroom locations Where to park ? Links to teacher websites ? School Policy ? K Registration instructions ? Out of Area info ?
  10. 10. Choose your cast Broadcast - everyone gets it Narrowcast - some people get it Messages are diluted when you broadcast a narrow message
  11. 11. Who Needs To Know ? School fun fair next Thursday from 5:30 to 8:30pm Grade three trip to the ponds Tuesday @10am
  12. 12. Narrowcasting Use Schoolworld mail system Self administering Parents subscribe themselves You have to push it and monitor it to get subscribers
  13. 13. Parents find it hard to sign up - have them come in and assign a Ninja to do the job. Choices make Narrowcasting easy !
  14. 14. ? Help with website ? Contact Me ian@techprofessor.biz @IanBennett
  15. 15. 2 Populate with live docs to save time
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