Key Questions We Examine in salesforce.com’s (CRM) Acquisition of ExactTarget (ET)
Navidar Has Fielded a Number of Calls Regarding This Transaction. As a Result, We Have Compiled an Analysis to Address the Two Most Common Questions
How Does ExactTarget’s Acquisition Price Compare to Other SaaS Software Transactions?
Why Was the Transaction Structured As a Tender Offer, Which Is Less Common Than a Merger?
ExactTarget Is a Great Indiana Success Story
ExactTarget Successfully Capitalized On the Opportunities of Being a Startup in Indiana, Deploying Venture Capital, Going Public, Completing a Follow-On Offering, and Ultimately Exiting to the World’s Largest SaaS Company
Beyond Creating Significant Wealth For Its Investors, ExactTarget Had $300M in Option Gains For 1,700 employees, 1,000 of Which Are Located in Indiana
ExactTarget Will Continue to Spawn Future Entrepreneurs Further Accelerating Indiana’s Innovation Momentum
ExactTarget Is a Blueprint For Other Indiana-Based Startups