Social Media Strategy

263 views
228 views

Published on

How to create a social media marketing strategy

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
263
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Strategy

  1. 1. Social Media Strategy Presented by Bryan JacksonThursday, February 21, 13 1
  2. 2. VISION - The vision of Tech Haute is to help organizations leverage technology to create global business opportunities.Thursday, February 21, 13 2
  3. 3. • We have 90+ members on our platform • Seminars well attended by businesses • Formalized association that will bring together: • Business • Service Providers • StudentsThursday, February 21, 13 3
  4. 4. Social Media Statistics • There are more devices connected to the Internet than there are people on Earth ... and Mars combined! • 40% of people socialize more online than they do face to faceThursday, February 21, 13 4
  5. 5. Every Minute ... • Tweets? .... 100,000 • Google Search Queries? ... 2 Million • YouTube Videos uploaded? ... 48 hours • Facebook Content Shared ... 684,478 • Instagram Photos ... 3,600Thursday, February 21, 13 5
  6. 6. Stats cont.Thursday, February 21, 13 6
  7. 7. Thursday, February 21, 13 7
  8. 8. Thursday, February 21, 13 8
  9. 9. Thursday, February 21, 13 9
  10. 10. Thursday, February 21, 13 10
  11. 11. Thursday, February 21, 13 11
  12. 12. Super! So now what?Thursday, February 21, 13 12
  13. 13. Where do we start?Thursday, February 21, 13 13
  14. 14. State your goal No General Ideas! Be Specific ActionableThursday, February 21, 13 14
  15. 15. Create your value proposition What is the problem and how are you the solution? 1 or 2 clear sentencesThursday, February 21, 13 15
  16. 16. Identify Your Customers • Where do they “hangout” online? • What are they saying? • Topics of interest • How can you integrate your strategy with those topics?Thursday, February 21, 13 16
  17. 17. Types of online customers • Key Influencers • Engagers • Multichannel consumers • Standard consumersThursday, February 21, 13 17
  18. 18. Key InfluencersThursday, February 21, 13 18
  19. 19. EngagersThursday, February 21, 13 19
  20. 20. Multichannel ConsumersThursday, February 21, 13 20
  21. 21. Standard ConsumerThursday, February 21, 13 21
  22. 22. Profile Your Audience • Demographics • Geography • Attitudes • Media Habits • CultureThursday, February 21, 13 22
  23. 23. Craft Your Message • Simple • Critical Points • Something New • Need to take actionThursday, February 21, 13 23
  24. 24. Create and Secure Business Name / Username • Twitter • Pinterest • LinkedIn • FacebookThursday, February 21, 13 24
  25. 25. Start a Blog • Learn about you and your company • Wordpress • Blogger • TumblrThursday, February 21, 13 25
  26. 26. Listen & Connect • Listen & Build relationships both online and facet to face • Twitter search • Facebook search • PinterestThursday, February 21, 13 26
  27. 27. Share Content • Content is KING • Your blog posts • Photos • Customer Testimonials • Product / service updatesThursday, February 21, 13 27
  28. 28. Stick with it • Respond to at least one social action daily. • Don’t give upThursday, February 21, 13 28
  29. 29. Low engagement is a matter of perception • Even if only one percent of fans engage with a brands’ message on Facebook, that’s still a lot better than display ads around the web. In fact, it’s ten times better. The study cites recent numbers from DoubleClick suggesting that current banner ad click- through rates are around .1 percent.Thursday, February 21, 13 29
  30. 30. Measure • Facebook Insights • LinkedIn Page Insights • Twitter Counter • PinReachThursday, February 21, 13 30
  31. 31. Change as Needed • Analyze what works and what doesn’t • Go with the flowThursday, February 21, 13 31
  32. 32. Don’t Do thisThursday, February 21, 13 32
  33. 33. Because you sound likeThursday, February 21, 13 33
  34. 34. Don’t fear the difficult customerThursday, February 21, 13 34
  35. 35. Questions?Thursday, February 21, 13 35
  36. 36. Bryan Jackson Email - bryan@brickhouseapps.com Facebook - www.facebook.com/bjackson5 Twitter - @bryan_jackson LinkedIn - http://www.linkedin.com/in/bryanjackson www.techhaute.com http://www.facebook.com/techhauteThursday, February 21, 13 36

×