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    Sm student Sm student Presentation Transcript

    • Social Media for Job Seekers Bryan Jackson HR Manager Co-Founder Tech HauteSaturday, March 30, 13
    • Overview Social Media Statistics Employer Perspective Establishing an Online Presence ConclusionsSaturday, March 30, 13
    • Saturday, March 30, 13
    • StatsSaturday, March 30, 13
    • Stats (cont.) Fastest growing group is 65+ (+124%) Ave user is connected to 80 community pages, groups and events Ave user creates 90 pieces of content 30 billion pieces of content shared each month 200 million active users accessing Facebook through mobile devicesSaturday, March 30, 13
    • Saturday, March 30, 13
    • Mobile StatsSaturday, March 30, 13
    • StatisticsSaturday, March 30, 13
    • Saturday, March 30, 13
    • Stats 2009 - 42 million users 2013 - 175 million users in 200 countries 81% of users belong to at least 1 group 50% have a BS or grad degree 42% update their profile regularlySaturday, March 30, 13
    • Employer Perspective Who is using SM? Preferences Traditional Resume vs. Online Resume Concerns FutureSaturday, March 30, 13
    • Do employers REALLY use SM? 89% of companies will use social networks for recruiting. 85% of companies have successfully hired via SM 65% of HR professionals use networking websites to source potential candidatesSaturday, March 30, 13
    • Which SM sites do employers prefer? Twitter Facebook LinkedIn 80% 60% 40% 20% 0% 45% 50% 80%Saturday, March 30, 13
    • What do employers say improves a profile? 56% of employers believe you 86% of employers think should delete objectionable wall candidates should take at least posts - even if you didn’t write one action to make their profiles them. more employer-friendly 60% of recruiters think 36% of employers think candidates should take steps to candidates should omit political hide personal pictures. Only and/or religious views from 51% of candidates do. profilesSaturday, March 30, 13
    • Traditional Resume The amount of time a recruiter spends looking at your resume is roughly six seconds — the length of a Vine video. Go the extra mile What to focus on?Saturday, March 30, 13
    • 6 points Recruiters spent 80% of their time looking at six data points: Name Current title and company Previous title and company Current start and end dates Previous start and end dates EducationSaturday, March 30, 13
    • Saturday, March 30, 13
    • Saturday, March 30, 13
    • Saturday, March 30, 13
    • Online Resume Ditch the fancy crap! Cover letter Resume keywords vs. job description Apply for jobs via LinkedInSaturday, March 30, 13
    • Concerns 34% reported content that caused them to dismiss the candidate from consideration TOP REASONS Lifestyle Unsuitable Photos Comments VideoSaturday, March 30, 13
    • Concerns (cont.) 79% of hiring managers and job recruiters review online information about job applicants before making a hiring decision. Of those, 70% said that they have rejected candidates based on information that they found onlineSaturday, March 30, 13
    • Is SM really the future of hiring? 92% of companies actively hiring in 2012 currently use or plan to recruit via SM In addition 50% of hiring companies plan to invest more in social recruiting while only 17% will spend more on job boards and 36% will spend lessSaturday, March 30, 13
    • Traditional resume is virtual and easy to build LinkedIn Resume Builder Tool Cover letter (DON’T FORGET) Personal BlogSaturday, March 30, 13
    • Establish an Online Presence Online presence search SN use is up, blind email is down Resumes are fluid Google CheckSaturday, March 30, 13
    • Saturday, March 30, 13
    • Employers are passively looking online Online presence = relevance Develop your own product YOUSaturday, March 30, 13
    • Conclusions Stand out Show your passion Your network is KEYSaturday, March 30, 13
    • My Contact Info Email - bryan@techhaute.com Twitter - @bryan_jackson LinkedIn - www.linkedin.com/in/bryanjackson Facebook - www.facebook.com/bjackson5Saturday, March 30, 13