TechCrunch Disrupt 2014 Sponsorship
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TechCrunch Disrupt 2014 Sponsorship

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TechCrunch Disrupt Hackathon and Conference, NY and SF

TechCrunch Disrupt Hackathon and Conference, NY and SF

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TechCrunch Disrupt 2014 Sponsorship TechCrunch Disrupt 2014 Sponsorship Presentation Transcript

  • DISRUPT 2014 SAN FRANCISCO & NEW YORK SPONSORSHIPS
  • DISRUPTING 2014 THE BEST VENUE FOR STARTUPS •  TechCrunch Disrupt is the world’s premier conference to debut disruptive startups and technologies, as well as learn what’s top of mind for the industry’s key innovators. •  It brings together the best and brightest entrepreneurs, investors, and hackers for onstage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and lots of after-parties. •  In addition to its 2,000+ attendees, Disrupt is livestreamed to millions of viewers worldwide. EVENT DETAILS •  New York, NY -  Hackathon: May 3-4 -  Conference: May 5-7 -  Venue: The Manhattan Center •  San Francisco, CA -  Hackathon: September 6-7 -  Conference: September 8-10 -  Venue: The Concourse at San Francisco Design Center
  • A UNIQUE BRAND EXPERIENCE THERE’S NO OTHER EVENT LIKE DISRUPT UNPARALLELED EXPOSURE BE ON THE CUTTING EDGE •  Brands gain exposure to hundreds of international press members, potential investors, fellow innovators, entrepreneurs, and TechCrunch editors. •  Attendees are the first to hear what the tech industry’s most-revered experts, entrepreneurs, and VCs have to say about the current state of their businesses, past successes and failures, and their hopes for the future of technology. ONSITE ACTIVATION •  Brands can choose from various levels of onsite sponsorship packages to showcase their company at the Hackathon, Conference, or both. •  The TechCrunch team will work with any partners to customize their activation so that their specific marketing objectives are met. EXTENDED REACH LIVESTREAM ON TECHCRUNCH TV •  An important part of Disrupt is that it’s livestreamed on TechCrunch TV to millions of viewers. •  Anyone who can’t make it in person can visit TechCrunch for the full experience. TECH NEWS EXCLUSIVES •  At Disrupt SF 2013: -  Mark Zuckerberg revealed his manifest destiny to connect the world’s 5 billion people without Internet (in 2012, he gave his first post-IPO talk at Disrupt). -  Marissa Mayer stood by the new Yahoo! logo. -  Marc Benioff reflected on the wisdom and contributions of Steve Jobs. -  Twitter CEO Dick Costolo delivered his keynote the week before Twitter announced its IPO.
  • IN REVIEW: DISRUPT SF 2013
  • TECHCRUNCH DISRUPT SF 2013 TechCrunch held its 9th annual Disrupt Hackathon and conference on September 7-11, 2013 at The Concourse at San Francisco Design Center. 3,700 ATTENDEES An all-time record high! 800 264 HACKERS HACKER PROJECTS 225 EXHIBITORS 70 SPONSORS 318 TOP PRESS ATTENDEES
  • MEDIAGENERATEDAT DISRUPT 3.3M 6.9M 1.3M UNIQUE VISITORS PAGE VIEWS VIDEO VIEWS 67% lift in mobile unique visitors 54% lift in mobile page views 450K from AOL On Media generated between September 7-11, 2013 435 TECHCRUNCH VIDEOS PUBLISHED 150 TECHCRUNCH ARTICLES PUBLISHED
  • MEDIAREACH Disrupt San Francisco was covered by major national and local media outlets. 318 TOP PRESS ATTENDEES 36% lift from Disrupt SF 2012 3K THIRD PARTY ARTICLES PUBLISHED Up from 1,200 from Disrupt SF 2012 479M TWITTER IMPRESSIONS Up from 109M from Disrupt SF 2012
  • ONSITE SPONSORSHIP DETAILS
  • “ All in all, I highly recommend TechCrunch Disrupt to any entrepreneur (social or otherwise) looking to launch or accelerate their venture. The TechCrunch team knows how to identify and promote startups with great potential. They also take the time to coach entrepreneurs in how best to present their work. I encourage any social entrepreneur evaluating their conference plans to consider Disrupt. Jason Aramburu, founder & CEO of Soil IQ, Exhibitor & Startup Battlefield Finalist ”
  • HACKATHON: PARTNER PARTNERS ALSO RECEIVE: 6’ Exhibitor Table with table linens, sign, power, and internet Top Tier Branding on printed programs, event website with a 60-word description, and shared event signage On-Stage Recognition during conference agenda HOST ANY OF THE FOLLOWING: •  Promote your technology/service in a API workshop environment •  Offer a branded exhibition workspace where hackers have access to additional, in-depth API instruction Press List Access 2 VIP Dinner Tickets 8 Conference Passes, a $2,995/each value * Includes three 6’ round tables and one 6’ rectangular table •  Provide your technology/tools to host and/or support hacking •  Customized contests with Partner-awarded prizes * Prizes cannot exceed $5,000 in value •  Backstage reception during onstage presentations Right of First Refusal for future Disrupt sponsorships
  • HACKATHON: PRODUCT SPONSORS ALSO RECEIVE: 6’ Exhibitor Table with table linens, sign, power, and internet Product-Level Branding on printed programs, event website with a 40-word description, and shared event signage On-Stage Recognition during conference agenda MAXIMUM PRODUCT EXPOSURE Sponsors support a designated, branded ‘table area’ for developers who want to use their technology as a development platform, including: •  Dedicated onsite signage Press List Access 1 VIP Dinner Ticket 6 Conference Passes, a $2,995/each value •  Mention in Hackathon-dedicated announcements Sponsored areas are highlighted on the Hackathon community website. Right of First Refusal for future Disrupt sponsorships
  • HACKATHON: FOOD & BEVERAGE SPONSORS ALSO RECEIVE: Exhibitor-Level Branding on printed programs, event website with a 25-word description, and shared event signage On-Stage Recognition during conference agenda and before each meal break * Sponsors can add 6’ rectangular exhibitor tables during the Hackathon for an additional cost. EVERYONE GETS HUNGRY Provide meals, snacks, and drinks to hungry hackers throughout the Hackathon weekend: snack, breakfast, lunch, dinner, and beer. Sponsors can also supply branded napkins, cups, cutlery, and/or signage at the catering tables.
  • CONFERENCE: PARTNER Partners can host any of the following executions. 1. VC / Incubator Portfolio Pavilions 5. Custom Disruptor Awards (4 available) A co-branded pavilion in Startup Alley that showcase your portfolio-company startup demos. Includes 16 total conference passes (4 investor and 12 portfolio passes). Collaborate with TechCrunch on an exclusive award designed, named, branded, and presented by you at the closing ceremonies of the Startup Battlefield, i.e. Audience Choice Award, Best Business Plan, Best Presentation, etc. * Exclusive to VC firms and independent investment organizations. Accommodates six 24” standup cocktail tables. * Cash or in-kind prizes should be included. 2. Exclusive Conference Feature 6. Hosted After Parties (3 available) Host a special feature of the conference, such as social media/ networking tools for attendees, custom mobile apps, social games and/or contests, music/entertainment, photo gallery, official press photos, social media, communications, and networking tools for Disrupt community usage, lanyards, tshirts, etc. There will be one official Disrupt after-party per conference night, branded exclusively in the conference agenda. They’ll be open to all conference attendees (anticipate about 500 guests, plus any private guest lists). * Technical support and product development provided by sponsor. 3. VIP Dinner Host (1 available) Be the exclusive host of the VIP dinner on the conference’s opening night. Approximately 200 guests take advantage of special networking at a five-star dining establishment. 7. Closing Cocktail Reception (1 available) Be the exclusive host the closing cocktail reception, held in Startup Alley. At its conclusion, the Startup Battlefield winners will be announced. Wine, beer, soft drinks, and light appetizers are included. * Sponsors may provide additional decoration and features at their own cost. 8. Networking Receptions (6 available) 4. Startup 411 Provider A Product Sponsor may opt to exhibit in a special area designated as Startup 411. This area is ideal for companies that are specifically targeting startups as users of their technology or services. Collaborate with TechCrunch on an onsite reception or lunch designed to help various conference attendees make targeted connections. In the past receptions have included formatted speed meetings for startups to pitch to top VCs and meet and greet luncheons for prospective funders.
  • CONFERENCE: PARTNER Partners can host any of the following executions. 9. Startup Alley Sponsorship Sponsor may choose to participate as the exclusive industry vertical for Startup Alley. Direct benefits include category exclusivity, Startup Alley lead pre-qualification, a dedicated meeting space, logistics management, and contact Information 10. Hardware Alley Sponsorship Sponsor the Hardware Alley section of Startup Alley on Wednesday of the conference. Sponsorship will be denoted with a hanging banner over the entrance of Hardware Alley and in all communications about the Alley. Sponsor will be mentioned in blog posts leading up to Disrupt as the Hardware Alley sponsor. PARTNERS ALSO RECEIVE: 6’ Exhibitor Table with table linens, sign, power, and internet Top Tier Branding on printed programs, event website with a 60-word description, and shared event signage On-Stage Recognition during conference agenda Press List Access 2 VIP Dinner Tickets 8 Conference Passes, a $2,995/each value Right of First Refusal for future Disrupt sponsorships
  • CONFERENCE: PRODUCT SPONSORS ALSO RECEIVE: 6’ Exhibitor Table with table linens, sign, power, and internet Product-Level Branding on printed programs, event website with a 40-word description, and shared event signage On-Stage Recognition during conference agenda MAXIMUM PRODUCT EXPOSURE Startup 411 Provider: A Product Sponsor may opt to exhibit in a special area designated as Startup 411. This is ideal for those companies specifically looking to target startups as users of their technology or service. Press List Access 1 VIP Dinner Ticket 6 Conference Passes, a $2,995/each value Right of First Refusal for future Disrupt sponsorships
  • CONFERENCE: EXHIBITOR EXHIBITORS ALSO RECEIVE: 6’ Exhibitor Table with table linens, sign, power, and internet Exhibitor-Level Branding on printed programs, event website with a 25-word description, and shared event signage Press List Access 4 Conference Passes, a $2,995/each value SHOWCASE YOUR STARTUP This sponsorship level is ideal for: •  Tech companies that want to introduce their brand and technologies to the tech industry •  Non-technology companies who want a special display area or information distribution space This is exclusive to companies with less than $5 million in financing and/or that are less than 5 years old.
  • CONFERENCE: FOOD & BEVERAGE SPONSORS ALSO RECEIVE: Exhibitor-Level Branding on printed programs, event website with a 25-word description, and shared event signage On-Stage Recognition during conference agenda * Sponsors can add 6’ rectangular exhibitor tables during the conference for an additional cost. EVERYONE GETS HUNGRY Provide meals, snacks, and drinks to hungry conference attendees throughout the conference: snack, breakfast, and lunch. Sponsors can also supply branded napkins, cups, cutlery, and/or signage at the catering tables.
  • COST BREAKDOWN HACKATHON Spots Available Baseline Cost Partners Unlimited $40,000+ Product Sponsors Unlimited $20,000-$40,000 Food & Beverage Sponsors 8 •  $7,000 •  Exhibitor Table: $3,000 (optional) Sponsorship Level Spots Available Baseline Cost Partners Unlimited $40,000+ Product Sponsors Unlimited $20,000-$40,000 Exhibitors CONFERENCE Sponsorship Unlimited $9,500 15 •  •  •  •  Food & Beverage Sponsors All final costs are determined by the scope of each sponsorship package. Breakfast: $35,000 Lunch: $50,000 Break: $25,000 Exhibitor Table: $3,000 (optional)
  • WHAT HAPPENS AT DISRUPT
  • TECHCRUNCH AUDIENCE PROFILE BUSINESS SAVVY, EARLY ADOPTERS TechCrunch readers are interested in more than just tech news. They also stay abreast of the latest business and investment developments in the tech startup community. WHAT DO THEY HAVE IN COMMON? •  Multi-Screen Users—28% of its readers consume TechCrunch content across desktop, smartphones, and tablets.* •  Entrepreneurs—71% more likely to be business owners.+ •  Big Spenders—10x more likely to have spent $10k+ on personal electronics in the past 6 months.+ •  Big Earners—36% more likely to earn $100k+ annual household income.+ •  Influencers—31% more likely to be the first to buy new gadgets.+ •  Video Lovers—93% more likely to watch 31-50 video streams a day. + Sources: * AOL Tech User Survey, December, 2012 | + comScore, July 2013
  • 55% Of the 1,479 Disrupt New York 2013 attendees who voluntarily completed all fields of the online registration form, 55% had C-level titles. * Due to privacy issues, TechCrunch cannot share additional Disrupt attendee statistics.
  • THE 24-HOUR HACKATHON Hundreds of hackers and developers form small teams for an all-night hack session, utilizing various APIs and tools that sponsors make available to the teams. The next day each team has one minute to present their demo to an expert panel of judges and API-presenting sponsors. These pitches are livestreamed on TechCrunch. Prizes go to dozens of hacker teams, some of which have gone on to form new companies. This year, the youngest hacker ever to present on the Disrupt stage, nine-year-old Alexandra Jordan, quickly became an audience favorite with her presentation “Super Fun Kid Time,” and was one of the most watched videos of Disrupt.
  • STARTUPALLEY & HARDWAREALLEY Outside the main stage, hundreds of early-stage companies exhibit in Startup Alley. Each day attendees vote for one exhibitor to be the Audience Choice Winner and compete in Startup Battlefield. On the final day of the conference, the focus turns to hardware in Hardware Alley. Startup Alley and Hardware Alley is the best venue for startups seeking exposure to investors, partners, and media.
  • STARTUP BATTLEFIELD TechCrunch editors choose thirty startups from hundreds of applicants who commit to launch their companies at Disrupt in front of a panel of top VCs and entrepreneurs. These pitches are livestreamed on TechCrunch. The judges pick five finalists, one of whom wins $50k, the coveted Disrupt Cup, and enough TechCrunch press to last until their next funding round. Numerous Battlefield competitors—GroupMe and Uber—and winners—Dropbox and Mint.com—have gone on to form successful businesses. Pictured above: Disrupt San Francisco 2013 Battlefield winner Layer presenting to judges Marissa Mayer (Yahoo!), Michael Arrington (TechCrunch), Chris Dixon (Andreessen Horowitz), Keith Rabois (Khosla Ventures), David Lee (SV Angel), and Roelof Botha (Sequoia Capital).
  • WORLD CLASS SPEAKERS Throughout Disrupt, major technological innovators and visionaries from the U.S. and Europe speak on a range of topics concerning the current state and future of tech. Past speakers and Startup Battlefield judges have included: •  Mark Zuckerberg, Founder & CEO of Facebook •  Marissa Mayer, CEO of Yahoo! •  Dick Costolo, CEO of Twitter •  Marc Benioff, Founder, Chairman & CEO of Salesforce •  Drew Houston, Founder & CEO of Dropbox •  Jeff Weiner, CEO of LinkedIn •  Reid Hoffman and David Sze, Partners at Greylock Partners •  Nicholas Woodman, Founder & CEO of GoPro •  Logan Green and John Zimmer, Co-Founders of Lyft •  Julia Harz, President & Co-Founder of Eventbrite •  Ron Conway, Founder & Investor of SV Angel