Facebook Open Graph 6.10.10

by MITX on Jun 10, 2010

6,390 views

John Maver and Jamie Tedford share their thoughts on how Facebook Open Graph differs from Connect in their MITX presentation about the social web.

More…

John Maver and Jamie Tedford share their thoughts on how Facebook Open Graph differs from Connect in their MITX presentation about the social web.

Less

9 Embeds 1,584

http://www.slideshare.net	1220
http://www.thoughtlabs.com	235
http://antoine-dupin.com	56
http://blog.mitx.org	49
http://bernardmoon.blogspot.com	8
http://translate.googleusercontent.com	6
http://feeds.feedburner.com	5
http://hanover.socialtext.net	3
http://jabuary.com	2

More...

Statistics

Favorites: 21
Downloads: 251
Comments: 0
Embed Views: 1,584
Views on SlideShare: 4,806
Total Views: 6,390

Facebook Open Graph 6.10.10 — Presentation Transcript

Facebook Open Graph
Living in a Personalized and Social Web World
John Maver & Jamie Tedford

Speaker Bios
Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company. Our clients include Starbucks, Warner Brothers, PUMA and Monster.com to name a few. We’re proud to have been recently named a “Preferred Developer Consultant” by Facebook. Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News.
Jamie Tedford
John Maver is Principal and Co-Founder of Thought Labs, which helps companies get connected to their customers using social media. John has worked with small businesses and Fortune 100 companies to find the right strategies, implementations and success metrics for their brands. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and created an application for Facebook that is currently ranked in the top 100 (out of over 500,000 applications). John also co-authored the book, “Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.” Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products.
John Maver

500 Million Users = 3rd Largest Country

The old social graph contained relationships
between people
(and some groups and brands)
is friends with
Larry
is a Fan of
is a member of
Local Pizza Co
People Who Love Cheese

The Open Graph shows relationships
between objects
uses
is sister to
Larry
loves to eat
is a member of
Local Pizza Co
likes to watch
People Who Love Cheese

Anything can now be
part of the graph
Your company
Your brand
Your product
Your content
Your idea
Your service

The Social Plugins
Just like Connect, but lighter
Recommendations
Activity Feed
Login with Faces
Like Button
Comments
Like Box
FacePile
Live Stream

Like Button

Activity Feed and Recommendations

Like Box

Comments
Live Stream

Instant Personalization

Stake your claim on “the Graph!”

The Open Graph is the new Gold Rush!

Pandora- Stakes-Out Music

Kayak- Stakes-Out Travel

Levi’s- Stakes-Out Jeans

So if we’re in the new Gold Rush…
what’s the Gold (or Goal)?

Gold Dust- Earned Social Media
· Each Like, Share, Recommend has a potential 135X multiplier

Golden Nuggets- Enhanced Search Results
· If Facebook Search is going to rival Google, start your FSO

The Mother Load is in “the Stream!”

Likes = Opt-In to News Feed

Stake Your Claim! Happy Prospecting

Privacy

Questions?

Facebook Open Graph 6.10.10

by MITX on Jun 10, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

9 Embeds 1,584

Statistics

Facebook Open Graph 6.10.10 — Presentation Transcript