Our customers want it, need it *Data taken from September 2011 Customer Council Survey 60% regularly spend time looking for information on how to promote or advertise their small business 80% of Vistaprint customers spend more than 7 hours online per week 63% already belong to one online community 53% pass along small business stories or videos via social media channels 82% of customers consider customer testimonials somewhat or very important 86% indicated they would find customer stories or examples useful 63% said more educational material on the Vistaprint site would make purchasing easier
<ul><li>Value of Conversation Statistics: </li></ul><ul><ul><li>14% email opt-outs opt back in after ordering on SM </li></ul></ul><ul><ul><li>40% of first-time customers who do not opt-in place future orders on our social network channels </li></ul></ul><ul><ul><li>Facebook fans become marketing targets for special deals and advertisements </li></ul></ul>
Spent: $1559.85 Bookings: $278.78 Fans acquired: 0 From Facebook Ad to Vistaprint.com Vs. Acquiring a fan (“like”) to Facebook landing page Spent: $2310.00 Bookings: $137.00 Fans acquired: 2,661 Results: Results:
Direct to fans much more effective that targeting larger base with specific interests. Spent: $458.32 Bookings: $2464.28 Total Orders: 67 AOV: $42 Results: Reach: 190,278 Clicks: 2,071 Fans: 1,802 CTR: 0.145% CPC: $0.45 Results:
Craaaaazzzyy good deal 4 my fans! 250 free business cards @ www.vistaprint.com/kim Put super cute pics of Mase on my new calendar. Get ur own for free http://www.vistaprint.com/KimK
Thank You. Questions? Oops, One Last Thing….We Are Hiring Bridget O’Brien VP Brand, Communications & Content @BridgetMOBrien
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