Coors molsen

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Coors molsen

  1. 1. A tail of two brewers By Jack Holland, Alex Nishida, and Kyle Douglas
  2. 2. The Two Brewers… <ul><li>Molsen , is a Canadian company headquarters in Montreal </li></ul><ul><li>Founded in 1786, family owned and run to this day </li></ul><ul><li>Coors , an American company headquarters in Golden, Colorado </li></ul><ul><li>Founded in 1873, family owned and run to this day </li></ul>
  3. 4. Molson Coors Brewing Company <ul><li>The two companies merged in 2005 </li></ul><ul><li>Revenue: 3.03 Billion USD </li></ul><ul><li>Operating Costs: 754 Million USD </li></ul><ul><li>Employees: 9,700 </li></ul><ul><li>Board of directors, has Coors and Molsen family members </li></ul>
  4. 5. Brands & Products
  5. 6. Problems before the merger… <ul><li>The two Molsen brothers disagreed on if they should merge with Coors or not. </li></ul><ul><li>The Merger CEO Leo Kiely brought the merger together by stressing the importance of the family businesses and maintaining local sales / distribution teams. </li></ul>
  6. 7. From your perspective, were the consequences of the conflict between Eric Molson and Ian Molson positive or negative? <ul><li>Yes, but the conflict was not handled well. </li></ul><ul><li>Too public </li></ul><ul><li>Ian Molson, saw it as a take over, which ultimately led Coors to take great strides in ensuring it was not seen as a take over </li></ul>
  7. 8. What ineffective techniques for managing conflict are evident in the case? <ul><li>The Molsen family did not concentrate on consensus building </li></ul><ul><li>The struggle for control may have got in the way of trying to build the best company possible, the best merge </li></ul><ul><li>Not enough involvement of Molsen’s board of directors “The family’s show” </li></ul><ul><li>Positions vs. interest: Eric & Ian Molsen failed to reach a consensus of interest and focused on their opposing positions </li></ul>
  8. 9. What effective techniques for managing conflict are evident in the case? <ul><li>Emphasis on the company’s similar family values and passion for brewing </li></ul><ul><li>Ensuring that each company’s sales and distribution teams maintained their own markets </li></ul><ul><li>There were not many effective techniques demonstrated during this conflict resolution, persistence was the only saving grace </li></ul>

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