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Coors molsen
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Coors molsen

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Transcript

  • 1. A tail of two brewers By Jack Holland, Alex Nishida, and Kyle Douglas
  • 2. The Two Brewers…
    • Molsen , is a Canadian company headquarters in Montreal
    • Founded in 1786, family owned and run to this day
    • Coors , an American company headquarters in Golden, Colorado
    • Founded in 1873, family owned and run to this day
  • 3.  
  • 4. Molson Coors Brewing Company
    • The two companies merged in 2005
    • Revenue: 3.03 Billion USD
    • Operating Costs: 754 Million USD
    • Employees: 9,700
    • Board of directors, has Coors and Molsen family members
  • 5. Brands & Products
  • 6. Problems before the merger…
    • The two Molsen brothers disagreed on if they should merge with Coors or not.
    • The Merger CEO Leo Kiely brought the merger together by stressing the importance of the family businesses and maintaining local sales / distribution teams.
  • 7. From your perspective, were the consequences of the conflict between Eric Molson and Ian Molson positive or negative?
    • Yes, but the conflict was not handled well.
    • Too public
    • Ian Molson, saw it as a take over, which ultimately led Coors to take great strides in ensuring it was not seen as a take over
  • 8. What ineffective techniques for managing conflict are evident in the case?
    • The Molsen family did not concentrate on consensus building
    • The struggle for control may have got in the way of trying to build the best company possible, the best merge
    • Not enough involvement of Molsen’s board of directors “The family’s show”
    • Positions vs. interest: Eric & Ian Molsen failed to reach a consensus of interest and focused on their opposing positions
  • 9. What effective techniques for managing conflict are evident in the case?
    • Emphasis on the company’s similar family values and passion for brewing
    • Ensuring that each company’s sales and distribution teams maintained their own markets
    • There were not many effective techniques demonstrated during this conflict resolution, persistence was the only saving grace